Alice Schneiter

update - best collections

24 June 2018







Dior Homme, Spring 2019 Menswear




This is as always my choices of the last days best collections and my selection of best looks. I was truly impressed by Kim Jones entry for Dior Homme, very fresh and I feel very much with an air of the luxury that Monsieur Dior would adore in todays fashion. Ann Demeulemeester is constantly a fashion house that impresses me. I had problems of just choosing a few looks, as best looks, the whole collection was amazing.

These last weeks I feel I have not been doing analysis like I should to make this fashion diary truly legit as I want it to be. This, I feel should my strength so next week I promise to do an extended post about what I call "The New Luxury". The reason for that post is my thoughts after the first Louis Vuitton menswear collection by Virgil Abloh. There is a new luxury and what does this new luxury stand for? Have the connection to heritage, that used to be a main factor in the preservation of the largest luxury fashion houses, disappear? What has the new fabrics to do with the new luxury? The presentation, casting and setting for the new luxury, is it based upon the fashion house itself or a way to change the luxury fashion houses to something entiraly different in the future? Well, all these questions will be discussed by my in an extended post and out of my academic background in fashion science and ethnology :) Stay true to me, so much more is coming! xoxo





Mugler, Resort 2019


Ann Demeulemeester, Spring 2019 Menswear


Hermes, Spring 2019 Menswear


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new collections - best looks

23 June 2018





Alexander McQueen Spring 2019 Menswear




This is the new collections being presented these last days. As always I present the best looks according to my very own personal taste! Sarah Burton is leaving her post as creative director for Alexander McQueen menswear so this was her last collection for the fashionhouse. I was mostly impressed by the designs by John Galliano for Maison Margiela, fashion forward and with a whole new approach in his artisanal collection to luxury fashion for men in a very high-end glamour decadent way! Brilliant! xoxo





Off-White Resort 2019



Self-Portrait A/W 2018 Pre-Fall



Maison Margiela Spring 2019 Menswear



Dries van Noten Spring 2019 Menswear



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glad midsommar - "happy midsummer"

22 June 2018











Still on the ferry since early morning, on the way to our beloved country house at Åland. Åland is a large island with a waste archipelago in the middle of the ocean between Sweden and Finland.  I got up very early and took the 7 o´clock ferry and soon I will arrive. (6 h later). The picture I just took show how we are heading towards open ocean, so about 2 hours left until I arrive and my father picks me up on the dock.

Today is a really big day for local celebration. For the people at Åland I do think "Midsummer" is even a more important tradition than Christmas. The elderly in the village prepare for months to make the event as traditional and memorable, with a huge respect of the village heritage, as possible. Åland is a truly magic place and it is the essence and joy of my childhood summers. My grandmother, on my fathers side, grew up at Åland as a child. Our family still own a huge farm with houses, barns, stables and too much land and water that are hard to care for as no one of us live there all year round. Thank God for the farmers in the village around that are able to help and take care of our familys land with grewing grain and vegetables on the land and taking real good care of the forests, bridges and docks. <3

Well soon I arrive! This weekend I will become one with nature and the wild elements in the middle of an ocean. Blessed! Will be back in Stockholm Sunday evening! xoxo











louis vuitton - virgil abloh - epic

21 June 2018










Louis Vuitton menswear has gone thru a huge transformation all mastered by the new creative designer for menswear, Virgil Abloh! This first collection for ss2019 menswear is juicy, fresh and superfly! From the time Kanye, Vesna and Virgil was pure grinding. The beginning with for example internships at Fendi and photoshopping all day long, this creative group struggled their way into the very top of the luxury fashion industry. So impressed! Impressed not just by the collection, also the setting, the show, the music and all the details as casting and so forth. Mostly I feel that this appointment of Virgil Abloh by Bernard Arnault will have such a huge impact that it in fact will change the way we look upon luxury fashion in the future. Congratz!! Here I present the best looks according to my taste, although I do not want you to miss out on the full experience, so I infold the show below! xoxo








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menswear 2019 - raf simons - pure genious

21 June 2018






Raf Simons



I must say that I simply adore the sense of body and the creations by master Raf Simons. I, who do not especially like the oversize garments shown on the catwalks these last years, looove the way he makes oversize become truly sexy and beautiful on men. This collection is like a starlight in fashionheaven. I got a momentum in menswear fashion that I will long remember. How much rebel, makeup, luxury and futuristic together with oversized moves my fashionheart. Thanks Mr Simons, I am grateful for this experience! 

Other menswear 2019 collections I liked these last days was Valentino and Off-White as you see my choices of best looks below. xoxo









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tonight - asian post office

20 June 2018







Positive stress :) Lovely day at work, yet a bit stressed over the fact that one of my feet has an infection. I went to the doctor on my lunch and he told me that I need to have penecellin for 10 days. After work great hurry too! Seems that many friends are at Noppes Summer Party this evening, although gonna meet up now anyway and grab some food at Asian Post Office. Asian Post Office is a new restaurant in Stockholm that has got excellent reviews. Soo, one of my best friends will stop by my place with an Uber for our dinner out and later on the options are many. Maybe, back with my crew to Noppes or might be Wall tonight? First night out without heels due to my foot and instead I will party in sneakers. New experience, hehe! See ya! xoxo




Picture from


virgil abloh - louis vuitton - 21st June - baam

20 June 2018










Soon, take off for LVMen2019 the first Louis Vuitton menswear collection created by Virgil Abloh. The collection will be presented tomorrow, 21st June (1430 Paris Time)

We have thru social media already got some sneek-peeks with short information about the collection as: "Color as metaphor",  "Luxury and street" and "A new beginning".

Superexcited and if you are too, follow link to countdown here! xoxo






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on the catwalks - tuesday

20 June 2018





Elie Saab Resort 2019




The collection for Elie Saab was a biggie in many ways! Many looks and so many looks that I found soo adorable as you see in this post as I had problems to just choose a few :) Also pure love for Paco Rabanne that I do feel is truly fashionforward and exciting. Alexander Wang, well fierce and sexy as f**k! xoxo




Paco Rabanne Resort 2019


Alexander Wang Pre-Fall 2018


Stella Mccartney Resort 2019


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update - menswear spring 2019

19 June 2018











This is an update of my top looks from my own choice of the last days best collections presented on the catwalks. I do know the collections are menswear 2019, although with some female looks that makes my fashionheart beat a bit extra I have to include those looks. Btw, omfg or maybe gosh, those high heel futuristic gymnastic sandals from Dsquared2 (shown to the left of this post). I crave them sooo badly! Superfly!! xoxo





Tom Ford












Giorgio Armani


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recently from the catwalks

17 June 2018








Dolce & Gabbana



These are my choices of 2019 best collections from these last days. It is a bit blurry to write out what collections are resort and menswear, due to that it is all in a mix nowadays. So bare with me if there are many female looks presented here from menswear collections. I am a women you see and that is today my main focus in desire of fashion :) xoxo



Victoria Beckham


Ulla Johnson


Ralph Lauren





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a fashionable sunday

17 June 2018









Today I woke up quite late, mid day! It was both Summerburst in Stockholm festival and work this weekend, that equals no much sleep until this morning. Now I am sitting at the table in the dining room going thru one of my passions in life, fashionmagazines. With my tea de camomile and some watermelon I am currently going thru the ultimate Fall/Winter 2018-2019 guide from Vogue Paris. Love it! After spending some hours to indulge and reflect of that magazine I will continue on-line to see what has been showed at the catwalk these last days! :) As always I will present my top looks from those shows here in a post later!

Dinner tonight is planned to be with my darling mum. We are thinking about trying on a new restaurant in the neighbourhood, Bap Linnegatan! Really craving for some juicy cheeseburger and some sweet potatoe fries. xoxo





summerburst - friyay

15 June 2018







Summerburst is on! The weekend is gonna be on fire! Soo, now I am gonna dance my little ass of in the spotlights of the pride of all Swedish Summer festivals- Summerburst. Pure love! Gotta run, as one of my main highlights for the evening, Alan Walker, walks on stage  20.00! xoxo









pure love - louis vuitton

13 June 2018










Today has been amazing at work in Louis Vuitton flagshipstore of Stockholm. Pure love for all my wonderful colleagues and pure love for all my lovely customers <3 I send you all my kisses as you are the reason for me jumping out of bed in the mornings with pure joy to yet another day at work! 

Just finished work and now off for a mexican taco dinner at my fathers place! xoxo






louis vuitton - coming soon - new bags

13 June 2018









How ubercool gorgeous Kiwi Lee Han is as she checks out some new bags to be relased soon for Louis Vuitton? I want them all when they hit the Louis Vuitton stores!!! xoxo







All images from Instagram of Vogue Taiwan. Please click on image of your choice for a closer look.


breath - just - breath

12 June 2018











This is my current feeling! Sometimes I just have to act cool and give the impression of not giving a f**k. But belive me, I will take action when the time is right!!!. I never really understood people who damage my character by spreading evil prejudice falseries about me and my life! The ones who know me and my lifestyle (based upon strong ethics, morality and always out of kindness) are baffled about how much envy I am surrounded of. Why do women have to go to such extremes? And why? Should not women empower each other and be happy for others achivements in life? I always strive for that! Well, actions will be taken in a fierce way and very soon...

To get some great energy I finally booked my tickets for my extended vacation in Dubai. The 3rd of September it is take off and bye bye Sweden. I already have found a wonderful apartment for me to rent. So very soon I will gladly leave this duckpond for wonderful Dubai. In Dubai I will focus on myself and getting empowered. Those months will be all about starting to paint again, read many books and start my equestrian dressage lifestyle again. All in order of getting energy for preparing my future journey in the fashion industry! Can not wait! xoxo







update resort 2019 - recent from the catwalks

12 June 2018






Philosophy di Lorenzo Serafini







These are my favourite looks from my choice of best resort 2019 collections presented these last days. Are they not adorable? xoxo





Norma Kamali


Giorgio Armani


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moschino - makes me wanna join the circus

12 June 2018










Sometimes fashion is no serious buisiness, fashion is all about fun and games. These collections by Moschino for 2019 really makes me feel like I might wanna join the circus next year :) The looks are fun in an excellent intelligent way. Not fun in an interpretation of making fashion a laughing matter at all. Fun as in fashionable and wearable for a world that is too serious to take on easily without wearing the right armour! Do you get it? I do, and I love it! xoxo







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a sunday at torö - solitude

10 June 2018








Today is a day for reflection. Reflection of these last months and how it really hit me so hard. Angie will pick me up in her car very soon and then time for a roadtrip to her beloved countryhouse at Torö. I need nature and I do crave ocean and that salted wind in my hair. I also prefer to spend my time with Angie as I truly love her and the way she always pick me up from the deepest bottom with her smile and positive attitude to life. 

I might be a bit extra sad that I did not get the chance to say goodbye, as I of course was not invited to the funeral. It is hard to face the fact that someone who said I was his true soulmate and was forced from me by foul play from his entourage, would approve of my not having the chance to say farewell properly.  I must put this behind me the best as I can and of course learn from what happened. Love does not conquor all, as least when people lie, cheat and put you in a bird cage without a chance to fulfill your inner dreams! I do not blame anyone but myself for not understanding the foul play going on behind the curtains from those wanting to keep you out of love and all for themselves! I am sorry for that! Maybe I am a too goodhearted person to understand the evil inside some people. I miss you sweet music man and I will never forget the time we spent together that we both thought was the beginning of something magic for the entire life! xoxo






saturday morning

09 June 2018









Today I woke up with such energy :) Maybe because for once this little princess got a whole lot of beautysleep? I was planning a walk thru town after work yesterday night, yet I got home too late and too tired to do anything but jump in bed early. Felt like a million bucks as I woke up today and that is really needed, as I do think there will be a full house at Louis Vuitton today! Now, off for work! Laters! xoxo






louis vuitton - jackets I adore

08 June 2018






Louis Vuitton Lambskin Malletage Jacket


Louis Vuitton Transparent 3D Monogram Raincoat 




If you ask me what jackets this up-coming fall that my heart are truly set upon? Here they are, all from Louis Vuitton! I wish my wallet was as big as my love for fashion! :) I want them all, although I do think I have to make a choice between them! Tricky! xoxo





Louis Vuitton Raw Denim Studded Jacket 


Louis Vuitton Mink Biker Jacket 


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saint laurent - menswear - spring 2019

07 June 2018






Saint Laurent



Omg! So legit! What ubersexy menswear collection Anthony Vaccarello has created for Saint Laurent! Pure adore for me! <3

I love the 70s influentual vibes on fashion, especially when it proves to be legit as fashion of today. Those Studio54 vibes, those vibes of Mick Jagger not giving a fuck about anything but expressing himself. This rebellion collection is so legit and makes a woman like me feel a bit passionate whimsy ;)

This collection also sends me back to academic basics as I get a flashbacks to what Kawamura wrote about the difference between clothing and fashion. Clothing is just a material product, fashion is a symbolic product. Clothes you can touch, fashion is untouchable. Clothes are necessary, fashion is optional. I also get hit by how fashion depend on a certain change in the social structure of society and needs a modern society based upon transparence and flexibility. How much this collection provides vibes that everything is possible and manifests male body and sexuality. Rebel rebel, yeah!

I also take in the vibes by the choice of styling the models. This collection with its clothes dressed upon this type of bodies, makes a pure fulfillment of joy. About beauty and the choice of models and styling I look back at my ethnologic academic studies about "Hair". Especially what Biddly-Perry and Cheang wrote about how the hair has a function from a social perspecive based upon theories about hair as a fallosymbol and the cutting of hair as a symbol of castration. Still in todays society, long hair stands for social freedom and rebellion. The way men keep their hair in a certain socity provides facts of partiarchate, extremism, secularization, tradition and modernity in that society. It is the flexibility of hair that empowers a system of representation and identity. Another theorist, Douglas, did analysis of shaggy and smooth hair to illustrate the relationship between body and situation. He came to the conclusion that shaggy hair, still a symbol of rebellion, can be found among those professionals who are in a position to critique society, in particular, academics and artists. Smooth hair, however, is likely to be found among those who conform.

The modern male identity that Anthony Vaccarello provides with this collection, styling and choices of models make me feel a bit fuzzy inside :) "You making me feel hot, hot, hot!" xoxo





Saint Laurent


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resort 2019 - on the catwalks - update

07 June 2018








This is an update of what has been shown on the catwalks these last few days! As usually I present the top collections accordning to my personal taste and some of the very very best looks. Enjoy! xoxo




Prabal Gurung



3.1. Philip Lim



Ports 1961



Johanna Ortiz



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rimowa x off-white

06 June 2018









This is cool! I do love the luggage that Rimowa does in the way being superfly yet classic and of really high quality. Now Rimowa has stepped it up even further with ubercool Virgil Abloh and his Off-White creating a collaboration with Rimowa. As I do need new gear for all my adventures late summer and up-coming fall: Gonna get down with one of these suckers! Read all about the collection at Rimowa, thru link here! xoxo




Image from 


tuesday - ocean calling for me

05 June 2018










Today is a Tuesday off work! I am feeling a strong sense of craving nature today, maybe due to all the mourning these last months! Truly in need of ocean and the elements! Soon, Angie will pick me up in her car and I do think we will drive to her country house by the ocean at Torö! This little Alice really feels like being in her Wonderland as the wind is blowing, the air smells like salted sea and Mother Nature holds me to her bosom and says: Everything gonna be alright! xoxo







new collections - last week

05 June 2018










Sorry for bad fashion world up-dating this last week! Here I present the best looks from the recent top collections on the catwalks (pre-fall 2018, resort 2019 and spring 2019). Enjoy! xoxo




Alexander Wang




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friday - back in buisiness

01 June 2018










This is my first workday of this week! I have been living in bed this entire week, out of cold with high fever! Well, today early bird and now off for a short walk down to Louis Vuitton and my wonderful collegeaus :) Mother told me to take it slow today and feel my body. As she knows for sure how I always strive to go all-in and perform on top! Yet, I am not 100% fit for fight,  at least gonna try my best as usual! My motto!! See you there? xoxo






resort 2019 - this weeks catwalks

31 May 2018








I am neither a fashionjournalist neither a fashioneditor so therefor the rules for fashioncritizism as Yuniya Kawamura writes about in "Fashion-ology", do not apply for me. With this I mean: I do not use "silence" as a way of critizism as fashionmedia usually do. By not exposing collections, and looks, silence is the proof of "not approved of" in todays fashionmedia. This blog is my very own I have no hesitation about telling my very own fashion thruth :) No chiefeditors and no commercial interests to take in considiration before speaking out, liberating. :)

This are, according to my taste, the best looks from the recent catwalks showing off resort 2019 collections.  However, this is the first time in years I do not approve of the creations by Alessandro Michele for GUCCI. I feel rather bored! It is way to blurry and way too much that makes me feel that I can not understand what that genious want to express with the collection? I must admit I do adore a few looks, although the collection feels out of order and out of time. Modernity? Do not think so! I might be wrong, or? I even tried to find out if the case might be that accessoires will lift up the validation of the entire collection. After looking at details from the collection, I got even more disappointed :/ Michele have been my love and one of my fashiongurus for years, why am I so truly disappointed now? 

Well, here are a few looks I do adore from GUCCI  (6 out of 115) and also looks from other collections that I really do enjoy! xoxo





Coach 1941




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sick of being sick

30 May 2018









I have been home sick with high fever and a sore throat this entire week. I am so fed up with just laying in bed while trying to drink as much water as possible to drive the fever out of my body. Sweating and freezing in a strange mix changing hour by hour. Now I have been forced to try ginger shots too, nothing seems to work? Any ideas about cures or quick fixes? Hit me up! xoxo




louis vuitton cruise 2019

30 May 2018







There is truly something very special and very genious about that Nicolas Ghesquière! Even for me, being very used to analysis and looking upon humans wearing fashion as a part of expression them as cultural beings from both my fashionscientic and ethnology background, I find it hard to describe my feelings for this collection in short. To sum it up, even if I perhaps should not do so: It is all about that sense of a genious combining fashion with art (or fashion being art), yet still get it to function all the way to the heart. It is all about that feeling of making subcultural ingredients desirable and with that switching it into desire and luxury. It is all about the creation of new silhouettes and a new sense of body, without deforming the body  instead dress the body in a new beautiful way. 

For me Ghesquière really has done an amazing collection, perhaps the strongest collection of all fashionhouses for many years? Lucky me, I will be able to let my customers experience the collection and witness their admiration too. :) These are my personal choices of looks, are they not amazing? xoxo







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dior resort 2019

26 May 2018









What was yesterdays Dior Resort 2019 collection about? For me, it did not feel so much as a resort (or cruise) collection at all, except for the choices of boots that gave the look the easy feeling of a resort collection. I do adore the accessoires and I do adore the capture of a blast from the Christian Dior past origin from the 50s. A bit of a questionmark, for myself, with all the tulle and long long skirts for a resort collection? On the other hand the looks are gorgeous and I do love the fact that lace is really coming back bigtime which of course make an excellent ingrediens to that all so familiar feminine look as being the signature mark of Monsieur Christian Dior himself. The setting, for me as being a horselover, magic :) The weather must have been a hustle, truly raining cats and dogs. On the other hand there is a saying that rain makes great buisiness. I expect that will be true for Dior with this collection! Well done! xoxo









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friyay - partay

25 May 2018









That Friday mood kicking in as I just got home from work. Soon of to some dinner with some of my bffs on Bardot <3 This Cinderella can not stay out all night due to work on a Saturday. All the same, feel me with this oldie! xoxo









friday update - resort 2019

25 May 2018








These are the best looks from this weeks update of newly released resort collections for 2019! Love em! xoxo




Emilio Pucci


Temperley London



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friday - party makeup tip

25 May 2018











Natasha Poly is one of my top choices in ubergorgeous models (alongside with Gisele Bundchen, Laetitia Casta, Daria Werbowy, Kate Moss, Lara Stone, Anna Ewers and Natalia Vodianova).

As I truly suck on doing my own make-up I often bruise around for inspiration and "How to do" clips. This one, where Natasha Poly gives her private tip for Vogue, is perfect inspiration before a night out! Enjoy! xoxo








Image of Natasha Poly from



best sunprotection - maxidresses

24 May 2018






Dolce & Gabbana, Chloe and Missoni




Dreaming about a colorful and vibrant summer :) I do have a very fair skin and get so easily burned. Skinproducts with a high sunfactor is a must for me as well as wearing maxidresses and hats.  Today I was shopping on-line as I need new maxidresses pronto for up-coming hot hot summer days and nights ;) This is the ones that I selected from! My choices will be shown, when my orders arrives :) xoxo





Attico, Borgo De Nor and Vetements



Zimmermann, Emilio Pucci and Camilla



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what is on my mind?

23 May 2018









These are the things on my mind as I woke up this morning:


1. Work 

Just about 2,5 months left before my looong vacay. I decided last year, as I graduated, that I would have summer-fall 2018 all to myself. Travel wherever I wanna travel. Live wherever I wanna live. So from July life will be all about myself :) This last 4 years I have been studying more than fulltime and working on the side within the fashion industry halftime or fulltime! I am proud of my achievements and feel I have earned and deserve off this hectic rollercoaster called Life.

2. New opportunities

I got a job assignment for the first week of August in my mail last week. All details included and I can not figure out if that career is for me, modelling I mean. Amazing photographer with an amazing work background. The job is catalogue for swimwear and lingerie. The salary between a 5-6 figure dollar income!! As you know me, I am not thinking about the money at all! If I would sign that contract it would be all for getting a new thrilling experience. Well, well I have not decided yet? 

3. Last month grief

Been on a huge mourning period this last month. I have also kept my mourning and chock away from social media with the deepest respect for someone who did not want to be in the public eye! Been shaking and crying for the first two weeks. Now as four weeks has passed by,  at least I can sleep an entire night without tears. I still miss him, the life that could have been with a soulmate that I now know also acknowledged me in the same way! <3

4. Matters of the heart

I will never never ever settle for less! I will never ever be with someone who do not trust and respect me for the person that I am! Judge me on the outside and you will never find out what is within my soul. Love and kindness will find its way! I am in absolutely no hurry! 


Thats all folks! Time for an afterwork this evening as Louis Vuitton HQ is in town! Fab! xoxo





new collections - resort 2019

23 May 2018








These looks are my choices from my top collections released this week. I want them all! My top pick would be the 70s style! xoxo







Roberto Cavalli



Bottega Veneta



Oscar de la Renta



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sunny sunday brunch

20 May 2018










I do love my hoods since birth! Now, a little walk towards a brunch at Christos Neos new place Glashuset on the docks overlooking the ocean. Love it. Gotta hurry now, bffs Angie and Eloise is waiting for me. This is truly a magic Swedish summer Sunday! Utterly blessed! xoxo




Image from




mrs alice - rolemodel

19 May 2018









As everyone is looking towards the Britain today due to the wedding of Prince Harry and Meghan Markel, I choose to spend that time indulging my top instagramaccount of the word Alice Naylor Leylands, MrsAlice! <3 

When I look at her pictures I dream away to the time I myself will be a Mrs Alice. I also wanna work in the fashionindustry in some way, I also wanna spend a lot of time with my children as they are growing up. I also wanna have an awesome husband and live in a marrige where family always comes first. I also wanna live a life surrounded by horses and hounds. 

Mrs Alice is the only true lifestyle rolemodel I ever found on social media. Belive me, Mrs Alice you got me hooked on a freakin awesome feeling! xoxo








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weekend vibes

18 May 2018









Weekend vibes really kicking in! This is my extended weekend off this month, so no work until Wednesday. Tonight some of my bffs is coming over to my place. I do think we will grab some Fat Franks pizza on my balcony. After that: Well, hello nightlife which ofc means V/Wall, as summer has come ;)

Tomorrow Saturday, partying begins early as Ahlbom is throwing one of his amazing brunches at Riksarkivet (update- moved to Nosh and Chow instead). I Have been looking forward to that dayparty for months now <3

Besides that, well I finally will have time to hit the gym, fix my hair (that really needs a makeover) on Monday and ofc enjoy our beatiful summer weather. See ya out there! xoxo







time to hit the gym

18 May 2018









I really had too much to do recently so the gym has been lacking my attention. Although I have been doing powerwalks for hours almost every second evening with my little yorkie. I have no actual stress to hit the gym as I do adore my figure and would not like to change anything about it. The reason for wanting to hit the gym is to feel stronger and get that energy boost only a hard workout provides. Love it! xoxo





louis vuitton for ballers or players :)

18 May 2018







Soon the World Championship 2018 will begin. This time in Russia. Which team is to take home that amazing trophy? And the box, unbeliveable cool! Well if I was a baller, hmmm. Or a player, hmmmm. I would love to grab some gear from a limited collection that has the releasedate 19th of June! One can get tags of ones fav team as well! Ubercool! Check this out! xoxo











The bound between father and daughter

18 May 2018










It is so true there is a very special love between father and daughter. As usual every year,  I went with my father to Miami a couple of weeks ago. Amazing days and amazing evenings with laughter and deep discussions in a perfect mix. I can tell my father exactly everything, he have my back no matter what - unconditional love both ways. This last weeks I have preferred to spend my evenings with him. Our evenings together has always been so important for us. Just the two of us loving every minute spend together. When I was a child I waited for him to come home late lat in the evening. Then we always went out playing tennis on the empty schoolyard, climbing trees in Djurgården or going biking. No matter how late or how dark the evening was! Mother always let me stay up very very late as she thought it important for father and daughter to spend quality time alone. 

This last weeks we have been hanging out almost every second evening. I have prefered it that way as I miss having him around daily. We like to grab some dinner or take loong walks around town together. One thing that is quite funny is that my father is still so freaking good youthful looking, dressing trendy that sometimes people who never met him with me before, actually thinks I am on a date :) Awkward, hehe! Love him to bits! xoxo










givenchy resort 2019

18 May 2018










This collection is freaking awesome! As usual I just pick out my choices of top looks. Brilliant collection! xoxo






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Philipp Plein ss2019 Resort

17 May 2018






This week Philipp Plein showed the resortcollection for ss 2019. As usual I feel there is something very special with this brand! Can not figure it out, might be a feeling of always legit. Legit for the interpretation of time and legit for the interpretation of "don´t giving a fuck" or "do-watchu-like"! Very powerful and joyful is my verdic! xoxo






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new - prefall collections 2018

17 May 2018








Here I present this weeks best collections for pre-fall 2018 according to my taste. This is also my choices of best looks from those collections ofc :) xoxo



Ralph Lauren



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time to run

16 May 2018









Really gotta run very very soon! Dinner @ Wall 10 0´clock and looking forward for a fab night out :) 

As I was working over tonight doing some vm at our lovely Louis Vuitton flagshipstore in Stockholm, gotta get fixed in less then half an hour! All I need to have time for is to jump in the shower, put on a little make-up on and figure out what heels that will make me wanna shake by booty off this magic summernight out?  xoxo





creating desire - swimwear - on my mind

16 May 2018











Last evening I went on-line to click home some swimwear as summer is on its way. I have always been a sucker for Victorias Secret since my early teens. :)  Although nowadays I do feel both the show and the presentation on the website has lost its magic glow completely. Do not get me wrong the women are gorgeous as usual, truly sexy angels! I would like to be one myself ofc, although 171 cm in height is not enough even if one has a true killerbody and charisma ;)

Back to the matter on my mind: The presentation of Victorias Secret swimwear is, sorry to say, booooring! Nothing with the show nowadays or the looks on the websight makes me wanna buy that magic that use to be the signature mark of Victorias Secret. I do think that company has to meet up to the current netmarket and meet the customers on a completely different level in order to create desire and get back that validation that was so strong before. Look at the images below:  1. nervous models feeling out of place or afraid of water maybe? 2. half a cameltoe showing, where was the stylist? 3. Akward poses not showing off their great bodies in a positive way. Well, I could go on and on and on! What happened to the magic of using amazing photographers as Russell James, Ben Watts and Jerome Duran?. What happened to making that photo magic with uberangels? 

Then I said to myself why not check out the Swedish websight NA-KD. Tell me one thing, why do this smaller company with less gorgeous models and probably not such superphotographers succeed where Victorias Secret fail??? NA-KD use of course beautiful models and they seem to feel comfortable in the swimwear with the appearance of strong modern women of today. The looks, and fashion, actually made me click home some new swimwear so actually they got me hooked.

I have during my academic studies in fashion and ethnology learned a lot about photo analysis and also how to send messages thru exhibitions and shows. When I get it down to for instance Roland Barthes theory, all I can say is:The message the sender was hoping the receiver would get, was missed out on for Victorias Secret and so failure in presenting producs  leads to failure in keeping customer desire on a high. Example=myself!

Well, may companies in the world has to rethink how to create desire for now, next seasons and long-term. The world of fashion is so vivid and colorful at the moment, so one must dare to take steps ahead in a will to try to foresee the future. When I do think about it. The world of fashion is so much about the innovation, creation, modernity, PR, marketing and branding, sooo strange then that many fashion companies do not have fashionscientists hired to do market analysis and precictions within the fashion industry?? Might be that my education is so new, the industry does not even know what it consists of, or how much etnology as to do with fashion? How would those companies then know how much they would benifit from having staff with that education? 


I love the fact that this is my own lifestyle diary! No considieraton to commercials or adlinks and so forth! I may tell my own min exactly as it is, at least as long as I am my own boss here! As long as I have the opportunity to use this channel, I will do my admost to let you readers from all over the world, know my opinion about the global world of fashion. Naked and truthful! xoxo




Victorias Secret



All images from webpage and Please click on image of your choice for a closer look.


louis vuitton - british royal wedding

15 May 2018









Louis Vuitton has launched a limited collection of bags in celebration of Harry and Meghan´s wedding. According to British Harpers Bazaar the range, which is only available to buy in the London flagship store, features four of the Louis Vuitton styles - the Keepall, Speedy, Neo Noe and Petite Malle - each emblazoned with the Union Jack. The patriotic collection only consists of 85 pieces!! Are you one of the lucky customers who will own one of these limited bags? 

The windows of the Louis Vuitton flagshipstore on New Bond Street have also had a patriotic makeover featuring a series of mini moving Union Jack flags and "Louis Vuitton celebrates the royal wedding of Prince Harry and Ms. Meghan Markle" etched across the glass.

I simply adore this manifestation of love! xoxo







All images from


royal wedding dresses

15 May 2018











This post will be in Swedish as it is about a current televison program on SVT: "Royal Weddingdresses". As you already must know is that these Royal weddingdresses in fact played their part in my fashion scientific thesis "CrownPrincess Victoria - dress in royal duties" . I will discuss the program and the connection to my thesis in Swedish below. Bare with for not translating into English, as the program itself and my thesis has no translation into English either! xoxo


I helgen sände SVT programmet "Kungliga brudklänningar" vilket är ett ämne som var en stor del av min forskning inför mitt modevetenskapliga uppsatsarbete med "För Sverige i Tiden - Kronprinsessan Victoria - klädsel i kunglig ämbetsutövning".  Största delen gav min forskning gav mig svar på hur Kronprinsessan Victoria kunde ändra sin kungliga garderob och genom denna förändring få positiva fördelar i sin image genom förändrad branding, pr, marketing och även att hon genom förändrad klädsel kunde visa vilka frågor som stod henne närmast hjärtat, såsom miljöfrågor. (Jag vet att Kronprinsessan själv personligen fick del av min forskning och även min uppsats när den var färdig) 

Tilläggas ska i denna del av uppsatsen innefattade även ett specifikt ämne "Kungliga brudklänningar" med ett ursprung i den då pågående utställningen på Kungliga Slottet. I min modevetenskapliga forskning blev jag inbjuden till Kungliga Slottet för att göra några intervjuer. En av dessa intervjuer, som tog plats på Kungliga Slottet, gjorde jag med chefen för Kungl. Husgerådskammaren och Bernadottebiblioteket, Överintendent Margareta Nisser-Dalman. Hon ansvarar för förvaltningen av de kungliga slottens lösöresamlingar och Bernadottebibliotekets samlingar av böcker och fotografier. En del av det s.k. "kunskapsförmedlande arbetet" sker ju i form av utställningsverksamhet (intervjun i sin helhetsform finns som bilaga till min uppsats).  Kronprinsessans bröllopsklädsel har jag också undersökt extra nära genom en egen fältobservation vid Kungliga Slottets utställning ”Kungliga brudklänningar 1976-2015”. I uppsatsen har Kronprinsessans brudklädsel undersökts i jämförelse med Drottning Silvias och de samtida prinsessorna inom svenska kungahuset, men även andra historiska och samtida europeiska kungligheter. 

Vad tyckte jag då om det aktuella SVTprogrammet? Jo, det var trevligt att höra kungligheterna själva berätta om sina brudklänningar och självklart även de svenska designers som var intervjuade :) Vad jag saknade i programmet var dock en förmedling av den känsla som Drottning Silvia berörde så fint i sitt invigningstal då hon förklarade utställningen som "En utställning i kärlekens tecken". Vad jag också saknade var bilder på utställningens konstruktion och uppbyggnad som är en stor del av upplevelsen, att via brudklänningarna komma de kungliga brudarna närmare. Programmet gav mig främst en sorts nostalgisk återblick till för mer än ett år tillbaka när kunglig garderob tog upp den största delen av mitt liv! :) xoxo








a spiritual moodboard

12 May 2018









This is my moodboard about my current status! I see you everywhere is a beautiful rememberance of a beautiful soul. Things happens around me daily that I can not explain, sometimes it sooths my mind to think you had something to do with it. Like a sign from another place, maybe! Or, maybe I am fooling myself and maybe I have been so oversensitive in grief these last weeks that I tend to read in more things to stuff than actually is true? Might be just my way of mourning and still hoping you are present in a spritual way?  I just wanna tell you that if you are there, I do feel you presence and this moodboard is all about drifting away in beautiful memories! Love









All images from Vogue Germany by Camilla Åkrans.





candy 4 summer

12 May 2018






Dolce & Gabbana and Valentino




Summer is coming up and I need candy! Although, I do my very best to choose more fashionable healthy nowadays as buying vintage and less new products, I tend to consume some new candy every summer season anyway. Temptation and desire are high for these ones! How may I resist?! :) xoxo



GUCCI and Prada 

Alexander McQueen and Chloé


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new collections - my choices

12 May 2018





Alexander McQueen Pre-Fall 2018



This is a mix-max of the recently presented new various collections. In this post I just present my favourite collections and my choices of top-looks from them. Enjoy!! xoxo



Burberry Resort 2019


Prada Resort 2019


Mugler Fall 2018 RTW


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azzedine alaia - The Couturier

10 May 2018










Another exhibition that is a must for me next time in London is "Azzedine Alaie: The Couturier" at The Design Museum, follow link here!

Such an amazing artist! Lucky me I studied French for seven years as the amazing clip below gave me such pleasure! If you do not understand French, well turn down the volume and put on some music instead, while watching the clip anyway! (Don´t forget to set the clip back from the beginning, in some strange way it begins in the middle as I infolded it?? ) :) xoxo







Picture above of Azzedine Alaia with Elle McPherson photographed by Gilles Bensimon, 1986



soon release for men fragrances - louis vuitton

09 May 2018








Louis Vuitton released a collection of women’s perfumes in 2016. Soon to be released is a new collection with fragrances for men. 

According to WWD, Louis Vuitton’s master perfumer Jacques Cavallier-Belletrud has been working with the new collection for years.  And thru these years he has been inspired from how the fashion world for men has evolved, as for example men wearing more and more vibrant colorful accessories.

In the collection you may discover the oud "Ombre Nomade" with a scent origin from the Middle East taken from the wood of the agar tree witch is one of the most exclusive scents of today. With an origin from pure oud oil one can enjoy a spicy and leathery scent.  Another new rich scent is "Au Hasard" with an origin from Sri Lanka sandalwood, ambrette and cardamom.

In the collection there is also fruity fragrances for men: "L'immensité" with a rich grapefruit, amber and ginger scent, "Sur la Route" that has a base in Calbria citrus, cedar and grass and "Orage" with a citrus smell origin from bergamot, iris and patchouli.

I am personally most excited by the final scent in the new collection that is described as "inspired by the experience of eating chocolate". Cavallier-Belletrud conceived the idea for the perfume "Nouveau Monde", which has notes of cocoa, saffron, and oud assam, while relaxing in Guatemala eating Mayan chocolates. This one I hope will smell like a lovely mug of hot chocolate. :)

I have no doubt that the launch will be a great success and yet another step in Louis Vuitton, and LVMHs, journey in the "buisness of luxury". I also heard that there is a sustainable thinking, as one may be able to refill an empty bottle simply by visiting one of the various perfume “fountains” at the stores? Superb! The fragrances are to be released at Louis Vuitton stores and on its website May 31. I am superexited! Are you? xoxo





“Heavenly Bodies: Fashion and the Catholic Imagination”

08 May 2018









I love to get the chance to experience fashion exhibitions at museums <3 Any exhibition about fashion got my head spinning with inspiration in search of new knowledge and education. As a real nerdy fashion scientist I also tend to do my analyis of exhibitions out of theoris from Marie Riegels Melchiors book "Fashion and Museums-Theory and Practice". I tend to almost breathe in absolutely everything: The fashion subjects, the presentation, the informational material and ofc also stuff like lightning and staging. It is truly important for me to figure out what kind of message the curator who constructed the exhibition tries to send to me as being a voyeur and I do try to challenge my viewing in a deeper perspecive based upon academic concepts like history, ethnology, religion and art. I have discovered that the more I focus on details and do my very own analysis, the more interesting the exhibitions becomes for me.

In modern time museums has discovered that a way to keep relevant and attract visitors is very much based upon making traditional museums into democratic institutions of knowledge, education and pleasure. Although not only institutions as museums, as for example one part of my BA essay was based upon a bridal fashion exhibition at the Royal Castle in Stockholm. During my research I did an interview with our Royal Court representive Margareta Nisser-Dalman who is the head of "The Royal Collections Department". (A department that is responsible for the management, care and maintenance of the works of art and furnishings at Sweden's ten royal palaces). As she was responsible for the bridal exhibition we had deep discussions on what to think about in terms of making a fashion exhibition and the importance on sending a message that the viewer would understood, all in symbosis!

My thesis was based upon, for example, Erving Goffman theories about dramaturgical sociology. Shortly I may describe this approach as that the elements of human interactions are dependent upon time, place, and audience. I did my thesis upon this theory by Goffman by seeing the bridal fashion exhibition as a stage and the bridal dresses as actors performing on a stage. In that way I could do a theatrical metaphor in defining the method in which one human being presents itself to another based on cultural values, norms, and beliefs.  The goal of a exhibition is acceptance from the audience. If the exhibition is a succeess, the audience will view the exhibition as the curator/museum wanted it to be viewed.

I will of course the next time I am in New York visit Metropolitan Museum of Art’s Costume Institute exhibition, “Heavenly Bodies: Fashion and the Catholic Imagination,” that opens on Thursday, May 10 and continues until October 8. If you wanna read more about the exhibition use link to Vogue here! I sense you do not wanna miss out on this exhibition if you are a true passionista, as in having a deep passion for fashion! xoxo







met gala 2018 - best dressed

08 May 2018





Rihanna wearing Maison Margiela by John Galliano and Zoe Kravitz wearing Anthony Vaccarello for Saint Laurent.


Emma Stone wearing Louis Vuitton, Antoine Arnault and Natalia Vodianova who is wearing Balmain.



Just wanna peep in quickly to give you a short summery of my personal top fashion choices at Met Gala 2018. Gorgeous looks! :)




Madonna wearing Jean Paul Gaultier and Stella Maxwell wearing Moschino.


Alicia Vikander wearing Louis Vuitton and Anna Wintour wearing Chanel.


Irina Shayk wearing Versace with Bradley Cooper wearing Tom Ford and Jasmine Sanders wearing H&M.


Jennifer Connelly wearing Louis Vuitton and Zendaya in Versace with Tiffany & Co jewellery.


All images from Please click on image of your choice for a closer look.


bernard arnault - lvmh

06 May 2018










As you already have figured out I do love interviews and discussion about fashion. This is about Bernard Arnault (head of LVMH) and his way into the luxury fashion industry. The interviews are really eyeopening on how a person, that is all about creativity, at the same time can build up a buisiness in this extraordinary way. 

I do love the discussions about what luxury really is and also the thought about the fashion industry in the future! What I do lack in the discussion is the perspecive of creating desire as the customer is about to do his/her fashion purchase choices! Ofc, the spot is on modernity, craftmanship, heritage and creativity. About recruiting innovatore in design from the best fashion universitys. Although there is much more people needed in the fashion industry and further more much more fashion studies than design and PR. The fashion analytics in as for instance how the luxury products need to be presented, not only in adverts and catwalks, yet even further in the creative and thrilling meeting between salesperson and customer that has to take place on a certain platform to create the all important desire. The future is very much about wanting to be seen as an individual and wanting to be acknowledged for this. These questions and analysis should get a larger focus as I want to make clear in just a few sentences here. The future of luxury stores for instance, is making geographic places where the customers feels welcomed, relaxed and acknowledged. With this said I can go on to my etnology academic studies as for example citylife in a distant future with the creation of luxury market places for the urban cities.  The demands and challenges for architechts within the luxury industry to forecast the change in cutomer behavior and how to meet up this changes. I do not presume to say that the days of internet shopping will be over, although the demand of the luxury customer is soo much more about beeing seen and acknowledged that the discussion I see really focus on today.

I do not have time for this now, trust me I will come back to this further in a more analytic academic way in the near future. Now off to catch the sun this lovely sunday! xoxo




dsquared2 - my kinda summer

06 May 2018








As spring is come it is about to change into the more laid back look for me. Summer for me is all about denim, heels, leopard, black and ofc start of wearing hats and caps. This is my chill fashion mood for today as I soon will be strolling down to Strandbryggan, the spot to be during these warm summerdays inside the capital of Stockholm. xoxo






Might be the short summer we have in Sweden that really drives me to wear skirts and shorts almost daily. Leg day in a different way, everyday! Feels legit! xoxo





All images from Please click on image of your choice for a closer look.



off to work @ louis vuitton

04 May 2018










This weekend you will find me at work! Before walking down to the Louis Vuitton store this morning, I want to introduce you to the bag "Twist". On the Louis Vuitton website states that: "Nicolas Ghesquière’s emblematic creation is reinvented each year in new colors and patterns. First introduced on the runway in 2015, the Twist bag was Nicolas Ghesquière’s modern interpretation of the Epi Trapeze clutch from the Maison’s archives. With its signature LV Twist Lock and versatile design, the Twist has quickly become a pillar of the new Louis Vuitton classics. For this season, new special finishes join the classic Epi models in fresh colors".

Why not stop by and let me present the collection for you? Soo much new adorable and desireable fashion in store presently! Here I show you some of the "Twist" bags and also a wonderful videoclip "The Spirit of Travel". Get inspired for a wonderful summer coming up and if you have any questions or wishes, do not hesitate to stop by the store or call me up and make a personal appointment! xoxo










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a fashionable friday - chanel

04 May 2018










Yesterday,  Chanel was the first of the top fashion houses of the world to show off its Resort Collection 2019. What an amazing start of a promising fashionable 2019.







The Chanel collection was all about the word "Resort". Leisurewear with a feeling of walking the French coastline of the Mediterrarean Sea, maybe hop on a yacht or take a beutiful fresh typical local dinner while the sun sets far far away.  A whole lot of French glamour, a whole lot of the luxury of leisure and the luxury that time really is in the hectic society of today, but also with some amazing flashbacks from the glam 80s. Brilliant, and I here present my personal best looks, even though I think a collection of this should be presented by smiling models :)







I can not wait to see the Resort collections, also to be shown in France,  that are soon due for Louis Vuitton (28th of May), Christian Dior (25th of May) and GUCCI (30th of May) <3 



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show must go on

04 May 2018









After two weeks of mourning and cherishing memories of importance, show must go on! Life continues and ofc so do I. What better way to illustrate my current feeling with this song. What an amazing artist and what an amazing transformation, do you not agree? I give you 2 clip by the same artist, which one do you prefer? xoxo








kanye west - about fashion, virgil abloh and lvmh

02 May 2018











Let´s put it straight: Kanye West, Virgil Abloh and Dvemna Gvasalia used to be creative together. How did this creative masters get to have such influence and power in the fashion industry of today? Well, Kanye tells it all! In this video he tells his story about subjects as why choose the fashion industry, why as creative designers, the new concept of luxury, what is the aim of fashion and his idol, head of LVMH, Bernard Arnault. My suggestion is to scroll forward and get it straigh out between 1.09.05 - 1.25.00! xoxo