Alice Schneiter

to a beautiful soul

21 April 2018









This is for YOU and with a promise that you will never be forgotten by me! Even though 2 years has passed: This is for the memories of never letting hands go, making promises for the future, acknowleding a soulmate, waking up on the rooftop together, discussning the meaning of life and your favorite movie "The Fountain". This is for singing lovesongs together and watching the wonderful sun rise over the rooftop over and over again.

As you wrote "The worlds so small..." on the picture I took of you, I knew for sure you was sending a message to me about what we talked about so many times. I know what he/they did to us and I know it is hard when you "surround yourself with people who demand so little of you" and also with people who only do "what you ask them to", in order to fulfill their dreams of a lifestyle. What you wanted in life was at this time so very different and although I never told you: I was proud of your decisions a couple of months later.

My thoughts are with your family, your fellow musicians/DJs/producers, and the fans. I promise "You will live forever" xoxo












miami update - chillin like a villain

20 April 2018










Love my second home in Miami! I really needed this days off to relax and spend some quality time with my father. I do think it is true about a "special bound between father and daughter". We spend most of the time chillin poolside while talking about life. <3 Today we might do some shopping and tomorrow it is beach day all day. I will make sure I do not get burned this time,  as I always get! xoxo





miami beach - dresscode

20 April 2018










This is todays mood and a friendly reminder to all you out there who thinks the way a women dress can be a subject of sexual harassment! Is it now wonderful how images can speak louder then any words! Take care of yourself out there and remember be kind always! xoxo











last workday - louis vuitton

16 April 2018









What an inspirational image <3 Today was my last day working at Louis Vuitton before my vacation! Although do not despair, I will be back in the end of next week :)

This morning was all about my presentation at work. As being a topseller I was glad to share my ideas about sale strategies with all my darling colleagues. As always I was a bit nervous before the presentation. Being a bit nervous before I do think is a big plus, it really makes me step up to the performance. Maybe extra so, due to having a whole different approach to sale. I spoke for about 15 minutes and the feedback after was absolutely amazing. <3 

In the fashion industry there is soo much more then modernity, heritage, quality and innovation. It is, as I see it, foremost all about creating and satisfying desire. All my academic studies, fashion science and ethnology, has guided me enormously in social relations within the fashion industry. For todays presentation I was thinking about specific academic fashion courses as "Luxury and Desire of all time" and "The rise and change of the global fashion industry". Although even more so about the ethnology courses as "Perspective on everyday life and social organization",  "Perspective on man, culture and society" and "Clothing, groups and boundaries".

As I meet a new customer I always "blank" myself! I do my admost to see beyond first impression and try to let the relation between us and the conversation that takes place, guide me completely. You can not really see what kind of products a customer desires. I do also think it is more honest and even a more a truthful way to boost the customers experience. As a salesperson I am truly interested in what you as a customer want, need and desire, my own ideas based upon first impression can be the opposite of the truth in this area. Some people want to belong to a special group, some people want to differ from those groups. Some people are thinking more practical and some people are not thinking practical at all. Some people want to show off and some people just wanna fit in. Every customer is different, as well as every person has their very own desires, before coming into the store. Never forget that! The huge difference between insales and on-line is the meeting, the social experience within the store. To be relevant, in the global change of the fashion industry and the change of customer behaviour, one has to see the social interaction with the customer as a journey where the goal is to and meet up the customer expectations. Remember: All people want to be acknowledged!


My top advices are:

1. Never let first impression, and your very own perspectives, guide your sale

2. Have a truthful conversation where you are prepared for all relevant questions about the fashionhouse and its products.

3. See the customer as a person who want to be seen for what it shares about themselves while interacting with you.

4. Never try to sell a product that you are not absolutely sure that fulfilles that actual customers desires with that purchase. Customer satisfaction.

5. Always be correct and friendly.



I could write all evening about social relations within the fashion industry! Sadly I do not have any more time left for this tonight! Now, time to pack in order to get my luggage ready for my flight for Miami tomorrow.

Last, but not least; Here I present some of Louis Vuitton latest arrivals that I adore for summer that is just around the corner <3 xoxo




Louis Vuitton Zipped Tote PM and Louis Vuitton Capucines PM


Louis Vuitton Venice and Louis Vuitton Petite Malle



Louis Vuitton Twist MM



All images from Please click on image of your choice for a closer look.




bal harbour shops

16 April 2018








When in Miami: Always visit Bal Harbour Shops!! I have been travelling the world and as you already know, I do love fashion <3 There is no place that are even getting close in comparision with Bal Harbour Shops! The atmosphere, the variety of stores with the unique exotics and the service. Every time we go there we begin with parking the car, ofc :) Easy and fast. Then we do some strolling around searching, looking and getting a feeling about choices for up-coming purchases. As we never do spontanous choices, we always take a break before shopping with dinner at Carpaccio. After fashion discussion during dinner with some amazing food and fine wine: We do get into some serious shopping!!! 

Love that place! Wanna find out more about Bal Harbour Shops, follow link here! xoxo








dsquared2 - see you soon

16 April 2018










There has always been something iconic that I really can not put my finger on about Dsquared! As always, pure love as I looked in at their website and became mesmerized <3 Tomorrow morning is lift off for me, destination Miami! It is tradition, as we travel to Miami since my childhood twice a year, to buy something for me at Dsquared in Bal Harbour Shops. These are the fashion items that I would love to choose from up-coming week :) What do you think? So freakin awesome, are they not? xoxo







All images from Please click on image of your choice for a closer look.



strandbryggan sea club - opening

13 April 2018










My family has had Strandbryggan Sea Club as almost a home from home during the summers since my childhood. In the earlier days the restaurant on the water, just around the block where I grew up, was named "Tvillingarnas (The Twins)". One family member who surley loves that place is my little monster Krispy Kreme <3 Tomorrow is both workday and the grand opening of the this magic summerplace. Probably I will walk over there directly as I finish work? Will you? xoxo




sun - i salute you

13 April 2018










Summer I salute you ! That feeling when you wake up early and the sun is already up! That feeling of warmth as you walk down the morning streets towards work in Louis Vuitton! <3 

Just a couple of days left until lift off, Miami vacation here I come! I do long for beaches, bikinis and a fresh tan! Soon, very soon! Love my life! xoxo




Picture by amazing photographer Robert Nettarp (a friend of my mother) R.I.P. Please click on image for a closer look.


deja - today u will be dancing

13 April 2018









Today the first competition of the FEI World Cup Final in Dressage begins. I do hope our Swedish rider Patrik Kittel will make wonderful Deja dance her way up to the very top. What a wonderful horse and what a wonderful team they make!

Although many years ago since my very own horse passed away (bursted aorta), way to soon, I still have not got up in the saddle yet :( I am confident that one day very soon I will take up that sport that was the major part of my life for so many years, dressage! Maybe I will get back in the dressage saddle during fall while living in Dubai! I really miss having the faitful loyal soul of a horse beside me daily and I do also miss the weekends travelling together while competing in dressage! 

Until I will be back in the saddle, I will watch the Equestrian World Cup Finals and provide you all with some equestrian fashion I adore :) These are my choices from Hermes! Crave these suckers! xoox








All fashion from Please click on image of your choice for a closer look.




supreme®/RIMOWA - iconic

11 April 2018










In need of great quality suitcases? Now Supreme® is back with a new collaborations, this time with LVMH group RIMOWA :) Love these suckers and they will be released April 12 and 14th (depending on store and model) in selected RIMOWA stores in the world: Los Angeles, N.Y, London, Paris, Hongkong and Tokyo. 

For those who are not able to visit any of these stores, do not despair! The suitcases will be offered on-line as well,  check out LVMH fashionsite at the releasedate, :) Read more about the details here! Ubercool travel companions, are they not?!!! xoxo






Pictures from Please click on image of your choice for a closer look.



dreaming of a romantic summer

10 April 2018






Dolce & Gabbana and GUCCI 


Chloe and Etro 


Temperley London and Marchesa Notte




After a turbulent emotional last year I do hope I will be able to meet a romantic summer with an open mind <3 . Today is the first day of spring in Stockholm and the sun and warmth really provides that feeling of a promising future! My romantic dreams ofc involves some fashion :) This is looks I would love to wear this summer, while sitting with someone special looking out on the Mediterraneean Sea and see the sun set far far away! xoxo




Valentino, GUCCI, Sanayi 313 and Miu Miu 

Gianvito Rossi, Off-White C/O Jimmy Choo, Christian Louboutin and Francesco Russo


Maison Michel, Rag & Bone, Off-White and Eugenia Kim



All images from Please click on image of your choice for a closer look.



lvmh - growing and growing

10 April 2018









Sometimes you just need that right image to illustrate what you are about to say, in the right forum. As this is my very own lifestyle diary and I often feel like I am truly Alice in Wonderland, what better way then to use this amazing editorial from Vogue by Annie Leibovitz featuring gorgeous Natalia Vodianova?

So what will I illustrate with this fashion editorial? Just that LVMH is really growing faster and faster. And from a personal point of view, as being an employee at Louis Vuitton, it has been a remarkable start of this year <3 Read more about it thru links here to: LVMH and Buisiness of Fashion.

Alice is not too big for the world she lives in at all, she alters when alterations are needed :)  In the tale of Alice in Wonderland she grew with the circumstances and choices she did in her life. Alice was an remarkable and inspirational person and LVMH is an remarkable high quality products group :) xoxo





dolce & gabbana alta moda

09 April 2018









As always, a big fashionhappening when Dolce & Gabbana models enters the catwalks wearing the wonderful Alta Moda Collection, this time as the Spring/Summer 2019 Resort Collection. What an fashionexplosion and what a memorable fashionmoment :) I find myself observing one look for minutes, dissect it into the smallest detail. Amazing feeling, especially with my academic background. I always feel like the more knowledge I have aquired, fashion exploring boosts up created out of subjects as fashion history, creating of image, materials, craftsmanship, modernity, interpretation of our time, religion, nationality, heritage and art! Love it! xoxo






All images from Please click on image of your choice for a closer look.



louis vuitton - time capsule - madrid

08 April 2018






Louis Vuitton has announced the opening of its 'Time Capsule' exhibition at Museum Thyssen-Bornemisza from April the 17th to May the 15th. 

So, if you are in Madrid do not miss out on this exhibitions as Louis Vuitton tells that: "Visitors will enjoy unprecedented access to some of the most valuable pieces from Louis Vuitton’s archives. Guided tours of the exhibition will be provided".

As I understand some truly iconic pieces are to be seen at the exhibition. For example these desirable masterpieces below! Custom made luxury based upon the factors that I, as an academic fashionscientist, value foremost: Tradition, heritage, craftsmanshift and modernity.  xoxo




Louis Vuitton Trunk for Jean Du Taillis, Africa 2013.  Jean Du Tallais was once of the most famous rally drivers and requested this car trunk to transport his belongings on his route through Algeria and Tunisia after his great adventure from Beijing to Paris.



Louis Vuitton Tea-Case made for the Maharaja Sayajiro Gaekwad III in 1926, read more about it thru link here.






saturday - yaay

07 April 2018









Nobody or nothing will kill my vibe ! Workday over and now it is about time to express my awesomeness! Although very strange with some chicks you hang around with for years and finally you truly find out they are not your friends at all. Quite the opposite I presume? Well, as I already said: Nobody or nothing will kill my vibe! I come from a good place, maybe someones should take my advice and my approach to life: Remember to be good, always! ;) See you all out there in the jungle! xoxo








sofa time - inspiration

07 April 2018







In need of a change at home! We have done the floors and we want a huge change now. Very darkbrown/grey wood parquet, brightwhite walls and ceiling and a grey marble open fireplace. The ceiling is 3.45 and this height craves fabrics. Fabrics as curtains, cushions and carpets. Before we changed the room, it was all about oriental. Now changes are in motion!

First off, before new curtains, carpets and cushions,  is a new sofa! All the other furniture are keepers, but the sofa needs to be replaced! The reason for this is not just the refurnishing after the renovation, it is also about that my little monster Krispy Kreme has been digging her way to China in that sofa :( We have been thinking about changing the fabric of the sofa as it is still in perfect condition besides the fabric! We bought the danish Eilersen sofa just a couple of years back :/  Well, well now we have decided to get a velvet sofa instead, before pimping up the rest of the livingroom :) We have to keep an extra eye on the little rascal though! These sofas are from DIS, lovely aren´t they? xoxo








All images from Please click on image of your choice for a closer look.



saint laurent spring 2018 ad campaign

07 April 2018









This new ad campaign by Saint Laurent really hit me right in the stomach! So freakin awesome! Pure Love! xoxo





Photographer | Inez & Vinoodh
Models | Adut Akech, Anja Rubik, Cara Taylor, Hiandra Martinez, Maria Miguel, & Raquel Zimmermann
Stylist | Alastair McKimm
Hair | Shay Ashual
Makeup | Kanako Takase
Casting Directors | Piergiorgio Del Moro & Samuel Ellis Scheinman




friday - think again

07 April 2018








As I got home friday I was a tiny little bit cross with myself. The last time we got a check up (december) at work about as who was the best indoor seller (not on phone), I won both in number of fashionitems and total sale :) This time I was in the top, but not ON top! I always set my own goals very very high, might even be too high! I have a drive that always want me to perform at the absolute top, if I don´t perform I do get really really upset! Bad thinking isn´t it? Or?

Then my family looked at the statistics. Both my father and mother gratulated me being a superseller and performing so well and I did not really know why the excitement? I must have been blind :) I have only worked 75% since January and not as a full time employee, as the ones I was comparing myself with! I finally understood that I actually was on the very top once again  :) :) :) :) . Even though I do feel that the most important with salespersons is the meeting that creates customer satisfaction in providing excellent service, it is always nice to have my very own sale satisfaction too!  Now I do think: What better way to celebrate this, than with my friends tonight? xoxo








heels - next fashion purchase

06 April 2018






GUCCI, Christian Louboutin and Saint Laurent




I really need new black heels for summer! Soo, I decided that this is my primarly fashion items to look for as shopping takes place very soon in my fashionheaven, Bal Harbour Shops <3 I do try to cut down myself on shopping fashion that is not of a longterm use, although heels are getting worn out constantly. Probably due to dancing too much thru the summernights :) These are some of my choices. What do you think?






Christian Louboutin, Gianvito Rossi and Manolo Blahnik




Or do you think I should go for comfy, rather than sexy? I love slick heels, although maybe it is healthier to "save the feet" in these gorgeous babes? Decisions, decisions! xoxo





Givenchy, Christian Louboutin and Alaia


All images from Please click on image of your choice for a closer look.


more words needed - philip warkander

06 April 2018









This post has to be in Swedish, I have no time to changed all the text relevent to this post into English, although I would have wanted too. It quite baffles me that the webpage itself do not have a English translation? Anyhow, if you are extra curious about the Swedish Fashion Dr Philip Warkander, translate yourself the texts followed by links below! I do promise you, it is sooo worth it! 


Då går jag över till svenska i detta inlägg, som en liten variation kan man tänka. Man kan också tänka: Herregud, vad slappt och arrogant mot sina trogna läsare från hela världen? Perspektiven kan såklart variera utifrån person! 

Jag äääälskar Philip Warkander och jag saknar honom sååå i Stockholms akademiska värld. Herregud, byt ut hela SU:s ModeCenter och låt Philip bygga upp ett nytt som är mer aktuellt och mer tillåtande! Philip var min mentor och såsom mentor även min inspiration till att gräva vidare i min forskning och med det väldigt djupt  i den globala modeinustrin. Jag har ju studerat vitt skilda modeområden inom precis allt (ändå aldrig fullärd): Bl.a. PR, marknadsföring, branding, konsumentbeteende, lyx, textilkunskap, image, psykologi, historia, etnologi och ofta i samband med de analytiska begreppen klass, kön, nationalitet etc.


Eftersom Philip oftar utgår genom sin plattform, så klistrar jag här in några underbara inlägg skrivna av min modeguru. Läs, och reflektera gärna, kring exempelvis:

"Lyx är inte att dela allt på Instagram". Där Philip börjar med att utgå en bok skriven av författare som jag läst mycket från nämligen, Peter McNeil och Giorgio Riello. 

"Är 2018 året då modesystemet kollapsar?" Där Philip funderar kring bland annat återupprepningar inom modets uttryck och även om modet verkligen mode såsom ideal bör skrotas, för en lugnare tillvaro.

"Trender har spelat ut sin roll." Som får bli mitt sista exempel på Philips underbara små inlägg. I detta inlägg skriver Philip bl.a. om trender i en sorts kontrast till hållbarhet och kvalitet. Älskar också att han avslutar sina funderingar med orden: "Att man samtidigt stödjer svensk modekultur är heller inte illa."


Följ gärna Philip Warkander och andra modemänniskor delade tankar kring mode och som erbjuder såå mycket intressant och relevant läsning på! xoxo



Picture in this post from


current feeling - alice in wonderland ?

05 April 2018





Went from this -

- To this!


Feelings of the day! xoxo



na-kd - or almost naked

05 April 2018












Of course one rather go naked all day long and of course that is not something one does! Well, nudists do it on the other hand in public, although they seems to be really f***ed up people with an agenda, besides comfort, in being naked. Attention and free sex perhaps? Is less really more? Or is less clothes less class? 

Old-fashioned as I am I always have covered myself in modest bathingsuits, tankinis and bikinis. Even though I would love to feel free enough to wear fashion like this from NA-KD! Might click home some of these swimwear? Not sure though I would dare to wear them on the beaches of Miami, were I will be in less then a fortnight. What do you think? xoxo




All images from Please click on image of your choice for a closer look.

never judge a book by its cover

04 April 2018









...I really do love that expression! One may look as happy, sexy, outgoing and careless on the outside, although on the inside sadness, fright and chaos. You can never really know about people, can you?

I learned yesterday about another saying "People live three parallell lives: Public, Private and Secret". Is that true? I do know I have a "public life", not as being a celeb or influencer at all,  just as the result of me using different kinds of social media and keeping a public fashiondiary. This is a front that I choose to show as one side of my personality. Honestly, its actually a very tiny part of me :) "Privat life" on the other hand has soo much more to do about personality with choices in life, ups and downs, ones own choices and things that just happens to you and hit you down.  Not many people, besides family, are close enough to me in order to have access to this life, my true existence. Then we arrive at no3, "secret life". Well my life is actually without any secrets for the one closest to me. The ones I in fact to trust have full access both to all my inner dreams, thoughts, actions and feelings, as well as the hardships in life! How would I else feel so utterly blessed, even through hard times? You know who you are, I cherish you enormously! <3 xoxo




the power within

02 April 2018








Daily getting stronger! Strong is the new beauty and I am really talking about stronger on the inside as well as the outside. :) I feel as this extended eastern holiday, off work and other obligations, has boosted me enormously. Soo much time to think about life and not just be like the little hamster running in her cage without a sense of a freely choosen directions in life :) 

This weekend has been mostly all about chillin at home. Putting focus on issues that has to be delt with and decisions that has to be made. Love that solitude mood that is the beginning of something new. That feeling when body and soul works in harmony and balance.

Now off for a refreshing powerwalk around the Royal Djurgarden with Lammis and my little Krispy. Great start of the day! Even though its still wintercold outside, I do dream about the beaches of Miami and counting the days until I arrive. Btw, I know very well that I do not get easily tanned, but one can always dream away in strong inspirational pictures :) xoxo




style icon - crownprincess victoria

01 April 2018










As you probably already know, or?  I wrote my thesis in fashionscience to complete my examination feb 2017 at Stockholm University about CrownPrincess Victoria and fashion, image, marketing and branding. As I worked close to the Royal Court during this research, I do know CrownPrincess Victoria herself has read my thesis (fall 2016-feb2017). In this thesis I have made many suggestions in ways that the CrownPrincess could change her choices of fashion and how these changes would benifit her both as a styleicon in image and branding, and also for marketing her country Sweden and the enviromental causes so dear to her heart.  Read thesis thru link to Stockholm University Libraby here


Recently she attended "A Conversation About Water" hosted by WaterAid in Stockhom, dressed up in a beautiful dress from H&M, see picture above.  A sustainable choice if dress of course, as the Crown Princess has become a true styleicon in its every aspect. I must admit that very often it baffles me how strange, for instance stylists, fashionmedia and influencers, use the word: Style. The really should look up what "Style" really stands for. My advice for the swedish fashion media is to educate themselves in this area. At least begin to understand by reading about what Professor Jacob Östberg (Stockholm Business School) has written about the topic "Style". As for instance: 

"Style is a concept used to describe the ways in which certain consumers, or groups of consumers, assemble, modify, combine, and act toward consumer objects and activities. The concept is notoriously hard to pin down since it is simultaneously used at different levels of abstraction and to denote a wide variety of consumption activities, both within academia and in everyday use. The most clearly defined use of the concept is within literature dealing with subcultures, but it is also applied within studies of fashion as well as consumer culture studies more broadly. Most of the time when style is discussed, it is designated to those instances when an active stance is taken with regard to consumption; style is intentional communication, according to Dick Hebdige. Still, even the activities that are not driven by such intentionality would typically lead to something considered a style. Moreover, to be identified as style, consumption activities typically need to be perceived as deviating from a more or less coherent idea of the mainstream. Thus, Hebdige notes, it is a signifying practice where the novel assemblage of elements into style is a way of disrupting existing semiotic sign systems. This having been said, most would agree that also the mainstream has a way in which they assemble, modify, combine, and act toward consumer objects and activities that would have to be described as a style. In essence, it appears that one cannot not have a style. Whether a particular style is good or bad, interesting or boring, in fashion or out of fashion, or in essence stylish is, however, an entirely different question.The word style has been in use in the English language for several hundred years and has typically been associated with a distinct manner of expression in writing or speech. This manner can either be formalized (as when an author is given a style guide to use correct formatting or tone of voice in contributing a text to a book, journal, or magazine) or it can be a personal manner of expression (as in the Hemingway style of writing, i.e., the basic grammar and the unvarnished descriptions). This distinction between formalized and personalized expressions of style is also prevalent in other key uses of the term—for example, when it points to a distinctive manner or custom of behaving or conducting oneself, or a particular manner or technique by which something is done, created, or performed. These latter uses are more akin to the use of the word in consumer culture instances. Style expressions can also be viewed on a scale ranging from the idiosyncratic to the collective. On the latter end of the spectrum, we can imagine expressions such as the Mediterranean style of cooking, suggesting certain commonalities among a large collective. On a mesolevel, we can imagine the stylistic expressions of various subcultural groups, for example, punk style. On the microlevel, there are strictly personal expressions as when someone is suggested to have exquisite style rather than being a slave to fashion".


The Crown Princess of Sweden is a styleicon based upon her choice to dress different. She makes, as a consumer, a personal choice in fashion that differs from other Royals contempory and historically. She takes a stand to dress not only in a sustainable way by wearing not only new fashion, but also in her choice of wearing vintage (pre-owned by another person). This stylechoice is a way for her to use fashionexpression as a voice. One could even go so far as thinking about her stylechoice as being a bit of rebellish and a royal subculture. A CrownPrincess, destinated to be the Queen of Sweden, choosing low price market fashion, not exclusive for her and not exclusive luxury. Just a choice of using a beautiful dress from an H&M Sustainable Collection with a pricerange that her people can afford as well. I myself has made to choices of what fashionitems to buy from that collection, that has its release April 19th :) Read more about the collection at H&M website, and see my personal choices below! xoxo 









vestiaire collective - my choices

31 March 2018










Christian Louboutin thigh high boots, ankelboots and python boots



Alexander McQueen alligator jacket, skull leather pochette and leather ankle boots (need a new pair of these that I have worn out)





Saint Laurent silk minidress, mongolian lamb west and jacket





I love buying used fashion! Wearing vintage feels so satisfying as it really is a win-win choice in aspects as from sustaible perspective and fulfilling a will to dress stylish and different. I know that the word "luxury" is becoming more and more about "fast fashion", as being the one to first be seen in for instance a dress from a just released collection. Well, luxury for me is soo much more and I do myself have problem to figure at what luxury really means. For me it seems that the more I read and the more academic studies I envolve myself in, the larger potion of doubt comes to mind about my knowledge of these types of words. This minute my thought about luxury is all about, desire!!! :)  These are my most desirable choices from Vestiaire Collective now! Love em! xoxo









Louis Vuitton vanity case, umbrella and wool plaid





Hermes umbrella, scarf and crossbody bag




Hermes cushion, paperweight and wool plaid




Chanel travelbag, waistbag and bracelet



Chanel belt, choker and necklace



All images from Although poor image quality, please click on image of your choice for a closer look.




love - cartier

30 March 2018










Where there is love there is hope! This bracelet is for me very much the essence of love, of course Cartier has named the collection "Love". The idea comes to mind of loving that one person for eternity. A passion never ending. The love bracelet is for me the ultimate chasisty belt in a modern metaphorical way. To be locked down to Mr Right. Or,  to let Mr Right lock my wrist to his heart for a common future. These ideas are soo sensual! How far would you go for love? Well, if you ask me how far I would go: To the moon and the stars ! xoxo









All images from Cartier official instagram account @ Please click on image of your choice for a closer look.



scarf season - coming up

30 March 2018














Is not scarves the ultimate fashion accessory? As I was watching the models walking the runways from recent fashionweeks, I noticed that scarves were so very present in soo many collections all over the world. A big trend in other words!!! It is such a wearable accessory too and sometimes even function as a garment. You may wear scarves around the neck, or worn as a bandanas, maybe made to function as a top or worn around the waist like a belt, perhaps wrapped around the wrist as a bracelet or why not attached to a handbag to make it pop? At my wardrobes almost all of the scarves are from Hermes, so I checked out their website to have some ideas for some new scarves to complete my summer looks. Here are my choices! Lovely, are they not?  xoxo










Editorial images from Vogue Germany by Photographer Greg Kadel.

Images of scarves from

Please click on image of your choice for a closer look.


louis vuitton - easter - surprises

29 March 2018











Easter is for me all about family, dining, candy, bunnys and eggs :) I love to go on a scavenger hunt at home to find the egg my parents has hidden somewhere. And nowadays as I find it, there is always something more than candy inside. Often a small yet fashionable gift!

As I am working at Louis Vuitton today and tomorrow: Why not stop by and let me help you to find out what you can find for someone special to surprise them with inside an easter egg? xoxo







All accessoires from Louis Vuitton. Please click on image of your choice for a closer look.



throw back thursday - miami

29 March 2018








TBT as one looks in all albums and miss ones second home! Miami, we will meet again in just about 2 weeks. Vacay alone with my father this time. Family for life. Blessed <3 





easter mood - mrs alice

28 March 2018








My easter inspirational moodboard comes from the wonderful instagram account by Mrs Alice! I can see myself in a future with a wonderful man that I have fallen deeply in love with, many little rascal children and a living with horses and hounds. <3 I would love to have a great mansion where our family in generations can live all together :) Ofc, I also wanna somehow combine family and working a little bit in the fashion industry, just as Mrs Alice. It is legit to dream, is it not? xoxo







All images from instagram by Alice Naylor Leyland @ Please click on image of your choice for a closer inspirational look.



virgil abloh - louis vuitton menswear

26 March 2018










Now it is finally out: Louis Vuitton has decided for Virgil Abloh as the new artistic director for menswear, read more in this great article by Vanessa Friedman and Elizabeth Paton for New York Times! The rumors have been ongoing every since Kim Jones stepped off with his final amazing menswear collection for Louis Vuitton a couple of months ago. I do think that Virgil Abloh as the choice for the fashionhouse was not a bet that should have been done with very high odds :)  If you wanna know more about the former and new artistic directors for Louis Vuitton menswear and their thoughts on fashion, watch this clip below from sept 2017 / xoxo









Picture from




iconic people - my life

25 March 2018










As I woke up on this Sunday, way to late, I let my mind float away in thoughts! Thoughts about the people that I have surrounded myself with before and the ones that I choose today. Of course not just my choice, just as much the choice of the people who want me to be included in their life. If someone really lets me down, I cut the connection immidiately with no regrets and never to return. These people are forgotten for me and layed aside and I am actually surprised how easy these desicions are for me nowadays :) Another thing with me is that I really love spending time all by myself. Everyday of the week I rather be alone,  than having to be close to someone or someones that I do not click with. Or as Oscar Wilde put it "To love oneself is the beginning of a lifelong romance" :)

Lately I have discovered, even more frequently than ever before, how judgemental people really are. Who have the right to critizises a person for the friends they choose to have? Are for example your friends choices in life and actions something that you yourself have to be countable for? Lately I have heard everything from that I have friends that are too old, friends who are participants in silly realityshows, friends that are too wild and sometimes even to lame? I have always in my life been judged from the perspecive of my beauty, not so much by men though ;) Beauty can be a blessing, at the same time a curse. Envy is one curse that can hit a beauty another one is that beauty can stand in the way of being taken seriously. 

Nowadays I am very good at observing, observing who is real and legit in their connection with me and have my back and stands up for our friendship. I I do have many acquatiances in life. You know people you hang out with, sometimes partying with and so on. I am very well aware of the difference between friends and acquatiances in life. I acknowledge that I do need them both in leisure and in business. In my younger days I felt like it was a blurry line between them both, now it has become almost crystal clear. 

When it comes to love then? Well, if a person can not publically stand for being interested in you from the beginning, why wait then for it? Why wait for something so uncertain and unpassionate as struggling with love in the beginning, at that time when love should actually feel like the most powerful drive? I have never hunted love, maybe so due to that I am very confident that love always will find its way all by itself someday in someway :) <3 






chillin like a villain

21 March 2018










I just wanna peep in to keep you up-dated about my life currently. Chillin like a villain :) I have had two days off work and these days has been spent with friends and training a lot at the gym, powerwalking with my little monster Krispy and running intervals. Feeling freakin awesome! :P

Tomorrow back to work at LV, soo you all know where to find me. Besides that? Not so much! Thinking about my choice of leaving Louis Vuitton this summer for something new! Something that is soo uncertain as all I know is that I will move from Sweden! Current thoughts about destination, anywhere :)

Tomorrow i will be at Suite Thursday dinner with my crowd! Be there or be square, hehe!

Currently living at my fathers place next to Stureplan and will be moving back this weekend <3 Miss my mum ofc, even though I love living here too. Today we spoke on the phone as she wanna force me to watch football on Friends this weekend! I do not want go for reasons I keep for myself. Although I will actually cheer for Chile this time. Reasons are many, maybe also due to that I just found out that my mum has a special vurm for Chile? She never told me before that in her home, as a child, her family took care of some children from Chile who had fled to Sweden. Her family did it out of solidarity, no other reasons, and got the connection as the family was close friends with the heads of Red Cross and Amnesty International. A bit of a fairy tale as these children, from these hard circumstances, grew up in the best enviroment with possibilities to give them strength in life to study and become professors and doctors for example.

Is it not magic that one find out new things about life and ones family, constantly! In my family: Never a dull minute! Utterly blessed <3 xoxo

(Btw, will continue my fashion posting and analysis next week when everything is back to normal)




thoughts on my birthday

18 March 2018









Today is my birthday :) One year older and many years wiser! I have learned soo much this last year, not just about myself and the people that I surround myself with, but primarly about different paths in life and choices that has to be made.


Thoughta on my birthday is:

1. Utterly blessed always surrounded by family and true friends. You know who you are and the way you have celebrated me the last 24hours will never be forgotten. You, who I have not been around lately and yet remembered my birthday, thanks for letting me know you are still out there and caring<3

2. Struggle is real as I am still recovering from my concussion. Getting better daily and it is truly amazing what a magic construction the human body is. In other words: Back to basic :)

3. I have moved out my apartment today due to a huge renovation of my apartment. Nothing will be posted here during next week!



Remember be good always! xoxo





changes at home

14 March 2018









My home is an all white home with the traditional old oak parquet in the entire apartment. Floors from the origin of the house being 1880s. Now, it is about time for a change. Next week I will be moving out for an entire week due to a renovation of the entire apartment. One big change is that the floors are going to change into dark ones. First they will prepare the parquet and the dark stain and after that put a laque finish layer. All the wallpapers at home, see top and above, is in a brown scale from Osborne & Little.  I do belive they will look even more awesome with the new coloring of the floors. 

What´s up beside this? Well, still struggling with my major concussion! It was my days off work from LV anyway wednesday and thursday, but on friday I do think I will try to make it to work :) The doctor instructed me to take it easy for about a month, soo I will try my best to take his advice and not stress so much at work. 

As today is my first day not spending the entire day in bed,  I have been a wifey and fixed an asian dinner at my home for bae Jenny! Cosy evening <3 xoxo








stories from the bedside

12 March 2018









I am soo very sorry for the bad updating! My reasons for it are truly legit though. I have a major concussion that I got last Thursday! I have been in and out of the hospital and doing x-rays to make sure of current status not turning for the worst. I have been in bed ever since it happened. Struggling with light, sounds and such a headache. Watching movies when I have felt a bit better for a couple of minutes, but mostly sleeping constantly in a dark bedroom.

As I do absolutely nothing but sleep as I have problem focusing, I tend to float away or dream away :) Dream away to that moment in time when I actually felt something instantly for someone <3 Is it not magic if I could write a song, just to tell someone that I still think of that short moment? xoxo










tuesday - cheers for the future

06 March 2018












Today has been my day off work and of course lots to do! The morning started up with a powerwalk around Royal Djurgarden with my little monster, Debonaires Krispy Kreme! After that a proteinshake before I sorted my wardrobes at home. What a hustle, puuh! After that I went on-line in search of fully furnished apartments in Dubai for fall! If you guys out there have any ideas, hit me up! I look for a fully furnished studio/1 bedroom apartment for 3 months, preferably in Buisness Bay or close to Dubai Mall. Gym and Pool is a must! Email me on <3 

Later on today, the afternoon was spent at Somayeah and Erics place and their gorgeous son Prince George who is getting bigger and bigger.  I adore children and for some strange reason children are drawn to me too :) 

The evening was all about cheering with some bubble while watching the Louis Vuitton show for the aw 2018 collection.

As I was walking home in the dark of Stockholm it really got to me more then ever: Sweden is way toooo small for me! I need to use my angel wings and fly away from here and soon it is actually time for lift off! xoxo






louis vuitton - aw2018 - powerful

06 March 2018











Nicolas Ghesquière showed off his wonderful Louis Vuitton aw 2018 collection at Musée de Louvre. I must add I have not received an initation, once again :) Must be the postoffice fault as usual ;) Well, it was magic shaw that I watched with the rest of the staff while gathering at the Louis Vuitton flagshipstore in Stockholm. Above I have choosen the most wonderful looks according to my personal taste. The entire collection made me crave and feel desire. It was modern, innovative and very high end. If I would choose one word to label the collecion it must be, luxury! Luxury in the sense of the feeling that modern women has the luxury in todays society to choose her way of life, independent! Power collection! xoxo










All pictures from Please click on image of your choice for a closer look.


chanel rtw fw2018 - my choices

06 March 2018











Chanel deserves its own post on this website! These are the best looks according to myself and my ideas of dressing up for myself. I have also shown a variety of images showing details that are adorable! Pure love for Chanel, as ususal I might add! xoxo







All pictures from Please click on image of your choice for a closer look.


Paris fashionweek - best collections - part V

06 March 2018






Zuhair Murad



Zuhair Murad showed a collection that was almost made for me! Really love love love all the looks and would kill to get to wear them! This is my last part for Paris Fashionweek. Later on Chanel and Louis Vuitton is still coming up, although those fashion houses always deserve their very own exclusive posts :) xoxo



Alexander McQueen




John Galliano




Stella McCartney



All pictures from Please click on image of your choice for a closer look.



paris fashionweek - best collections - part IV

04 March 2018





Haider Ackermann




Elie Saab








All pictures from Please click on image of your choice for a closer look.


Louis Vuitton - for Mr Right

03 March 2018







For me it is not just important to dress on-fleek myself! Equal important, that Mr Right is looking smashing! Therefor I present a small choice from Louis Vuitton that Mr Right could choose to impress me and keep the homefire burning ;) Or,  not just impress me, complete me is more the right word! xoxo





All pictures from 



pfw - rtw aw 2018 - a brief analysis

03 March 2018






Haider Ackermann, Louis Vuitton, Redemption and Saint Laurent



Well the sexy and female smoking is still since the time when Yves Saint Laurent first introduced it a key iconic garment. Smoking in different shapes for different occasions in the creation of ones identity: Sexy, rock-chick and also for very classy power women in todays society. Awesome!




Redemption, Chanel, Givenchy and 



Well the wurm for the 70s continue across the Atlantic from N.Y to Paris. The variety in 70s looks are endless, these are a few of my fav with fur as a main ingrediens. My top one is the updated pimp look from Mulberry, ubercool!



Valentino, Chanel, Akris and Off-White



As I think about Paris I often tend to feel pure love and being in love with that wonderful capital of romance. Why not dream away in some wonderful Parisian romantic dress with all ruffles? Ruffles and romantic is another major trend.




Hermes, Alexander McQueen, Givenchy and Isabel Marant



Hello leather! Sexy leather comes strong in many collections. Sometimes presented as black leather looks from top-to-toe, although one huge trend is the power belts, sometimes a belt in the shape of a corset, over a dress or a suit to spot out that tiny waist. Sexy and powerful!




Givenchy, Haider Ackermann, Poiret and Rochas



Metallic has been strong for many seasons. The all-silver looks from last seasons has turned into metallic in all colors and very much so the trend is more into golden colors and the earth scales of coloring.  Wonderful!



All pictures from Please click on image of your choice for a closer look.


mfw - rtw aw 2018 - a brief analysis

03 March 2018





Missoni, GUCCI and Etro



First trend of Milan - Hippie goes glam 70s! I do adore these looks, some of them toned down and so beautiful in its simplicity and some of them ubercool and funky glam rock goes hippie kind of feeling. Adorable, sexy and sooo wearable!



Dolce & Gabbana, Dondup and Fendi



Furs are a BIG trend that continues in Milan too. The modern change is more applications, more patterns and fur in a larger variety of clothing and accessoires. The choice is yours, wanna go real or wanna go fake! Gorgeous all the way!




Max Mara, Versace and Philosophy di Lorenzo Serafini



Leather trending in a way that leather is not a part of the outfit, rather the entire outfit. Love it sooo much! You can also see the big trend with superhot small leatherdresses that shows off loooong legs and a belted thin waist. Uberhot!


All pictures from Please click on image of your choice for a closer look.


lfw - rtw aw2018 - a brief analysis

03 March 2018





Mulberry, Simone Rocha and Mulberry


London Fashionweek was more romantic then ever! Of course there was a lot of the British heritage in the collections as checks and punk. Although my thoughts was that London really was all about beauty this season. The female siloutte and thought of the woman as an "english rose", with a modern twist of dresshistory was a big trend.

Btw, I also has acknowledge that white lace is trending very strong, both for men and women! Another trend that is coming soo strong is the scarfs. Scarfs attached to the body everywhere as an vital accessoir for both men and women upcoming fall/winter. 



Chalayan, Halpern and Temperley London


This trend started up strong for this season. The divided body! A body dressed in a combination of fabrics, patterns or cuts that almost looks like two dressed mixed up to one. Also here you see the trend from NY moves over the Atlantic sea and reaches the British Islands, with its trendy focus on sexy shoulders and featuring glam metallics.



All pictures from Please click on image of your choice for a closer look.

nyfw - rtw aw 2018 - a brief analysis

03 March 2018





Pamella Roland, Alice + Olivia and Jonathan Simkhai


I must begin to make absolutely clear that this is an anlysis that front my personal taste and therfor expresses trends I prefer!

NYFW and this short analysis must begin with the dress of my dreams! A dresschoice by heart <3 The David Bowie dress with my favorite Bowie finger expression, love it. These three first looks are examples taken from my first trend, "shoulders and waists"! The new sexy from NY was much about showing of shoulders and flauting a thin waist. Often put in focus with a belt, although many corset over dresses was also presented as a big new trend.



Juicy Couture, Red Valentino and Tom Ford


The second trend that is still going strong in NY was glam. Glam and shiny metallic in a magic combination of fabrics, patterns and cuts.



Libertine, Anna Sui and Zimmermann


The third big trend is somewhat of boheme go punk mix. Very strong and soo cool, Love it!


All pictures from Please click on image of your choice for a closer look. 


paris fashionweek - best collections - part III

02 March 2018






Isabel Marant








All pictures from Please click on image of your choice for a closer look.



paris fashionweek - best collections - part II

01 March 2018










And so Paris Fashionweek continues :) These are the best looks from the best collections of today! I do know Isabel Marant is on the runway tonight, well we will see if the collections is on my part III post tomorrow then? My analysis from the recent fashionweeks for aw 2018/2019 will be completed on sunday or monday! Stay tuned, so much more is coming! xoxo



Paco Rabanne




All pictures from Please click on image of your choice for a closer look.


tbt life - self esteem

01 March 2018








First the image, although a couple of years old, actually serves as a visualization on my true inner self! I am very private with a healthy self esteem, not bad or in the opposite direction as narcissism. Just a healthy way of looking upon myself and actually feeling good! A good self esteem is something that one has to work on to get absolutely right. I might seem like one girl on the outside, while actually being on oldfashioned friendly soul on the inside! Might be my build up walls?  I have a past of being bulliyed by envious bitches all my life. Now, I just feel sorry for them and how week they really were/still are :) Anyway, alhough having the greatest of loving family, that stuff got to me when I was younger.

Nowadays I know my true value, I know my drives and I know what goals to strive for in life to make it complete for me. I feel truly blessed in so many ways. This tune makes me think of how life happens and with low self esteem, nothing really gives you joy. I hope you all out there, who has been hit hard by life, have the strength to turn things around and find the right path for you! 

And btw: Remember, be good, always! That is a win-win situation! All good things comes to those who are good themselves! Aight! xoxo







Picture: Myself working for Dress from Lars Wallin Couture and hat from milliner Malina Daamgard.




paris fashionweek - best collections - part I

01 March 2018






Saint Laurent



Paris Fashionweek has started up awesome, as espected I must add! <3 Saint Laurent, Dries Van Noten and Mulberry really hit me right in the stomach. I was most impressed of Saint Laurent, as usual one of my top collections during this magic week. Saint Laurent never lets me down! Well, last season Saint Laurent actually let me down with the choice of models. The models last season I do remember had the most aweful legs ever to wear the ubersexy in need of loong-legs sexy looks. This year is a huge improvement in that area, the models complete the designs and therefor complete the looks. Maybe they changed casting director to this season? Well done, if that is the case!!! xoxo




Dries Van Noten






Christian Dior




All pictures from Please click on image of your choice for a closer look.


Thursday - thoughts of the day

01 March 2018








This is my current thoughts of the day:

1. I have got my LV phone now and this workweek has been truly amazing! I get such awesome feedback in texts from my customers, feedback that almost make me cry of joy! <3 This feedback is my very own, and I do not share it with anyone! I must say that customer fulfillment is one major part in loving my work at Louis Vuitton! 

2. What an awesome dinner yesterday with Jean and Jonas! We are all in the fashionbuisiness, me and Jean at Louis Vuitton and Jonas at Chanel. Lot´s to talk about and what a great fun hanging out with those amazing guys! Raincheck very soon I hope! <3

3. Getting my hair done today as it is my day off work. Probably it will take many hours and I am thinking about getting more blonde highlighters or might even go straight platina blone ? Well, It is all up to my hairstylist to lead the way! I will follow his advices as always :)

4. I feel like I let my readers down a bit! Usually I do a lot of fashion analysis based upon my personal taste and from my own way of looking upon todays society with as always my academic fashion background as a true guidance! I will work on the logistics and work out some kind of schedule to get back to regular posting in a fashion sense that continues to make a difference and at the same time differs from plain traditional fashionbloggers! Promise/ xoxo