Alice Schneiter

chillin like a villain

21 March 2018










I just wanna peep in to keep you up-dated about my life currently. Chillin like a villain :) I have had two days off work and these days has been spent with friends and training a lot at the gym, powerwalking with my little monster Krispy and running intervals. Feeling freakin awesome! :P

Tomorrow back to work at LV, soo you all know where to find me. Besides that? Not so much! Thinking about my choice of leaving Louis Vuitton this summer for something new! Something that is soo uncertain as all I know is that I will move from Sweden! Current thoughts about destination, anywhere :)

Tomorrow i will be at Suite Thursday dinner with my crowd! Be there or be square, hehe!

Currently living at my fathers place next to Stureplan and will be moving back this weekend <3 Miss my mum ofc, even though I love living here too. Today we spoke on the phone as she wanna force me to watch football on Friends this weekend! I do not want go for reasons I keep for myself. Although I will actually cheer for Chile this time. Reasons are many, maybe also due to that I just found out that my mum has a special vurm for Chile? She never told me before that in her home, as a child, her family took care of some children from Chile who had fled to Sweden. Her family did it out of solidarity, no other reasons, and got the connection as the family was close friends with the heads of Red Cross and Amnesty International. A bit of a fairy tale as these children, from these hard circumstances, grew up in the best enviroment with possibilities to give them strength in life to study and become professors and doctors for example.

Is it not magic that one find out new things about life and ones family, constantly! In my family: Never a dull minute! Utterly blessed <3 xoxo

(Btw, will continue my fashion posting and analysis next week when everything is back to normal)




thoughts on my birthday

18 March 2018









Today is my birthday :) One year older and many years wiser! I have learned soo much this last year, not just about myself and the people that I surround myself with, but primarly about different paths in life and choices that has to be made.


Thoughta on my birthday is:

1. Utterly blessed always surrounded by family and true friends. You know who you are and the way you have celebrated me the last 24hours will never be forgotten. You, who I have not been around lately and yet remembered my birthday, thanks for letting me know you are still out there and caring<3

2. Struggle is real as I am still recovering from my concussion. Getting better daily and it is truly amazing what a magic construction the human body is. In other words: Back to basic :)

3. I have moved out my apartment today due to a huge renovation of my apartment. Nothing will be posted here during next week!



Remember be good always! xoxo





changes at home

14 March 2018









My home is an all white home with the traditional old oak parquet in the entire apartment. Floors from the origin of the house being 1880s. Now, it is about time for a change. Next week I will be moving out for an entire week due to a renovation of the entire apartment. One big change is that the floors are going to change into dark ones. First they will prepare the parquet and the dark stain and after that put a laque finish layer. All the wallpapers at home, see top and above, is in a brown scale from Osborne & Little.  I do belive they will look even more awesome with the new coloring of the floors. 

What´s up beside this? Well, still struggling with my major concussion! It was my days off work from LV anyway wednesday and thursday, but on friday I do think I will try to make it to work :) The doctor instructed me to take it easy for about a month, soo I will try my best to take his advice and not stress so much at work. 

As today is my first day not spending the entire day in bed,  I have been a wifey and fixed an asian dinner at my home for bae Jenny! Cosy evening <3 xoxo








stories from the bedside

12 March 2018









I am soo very sorry for the bad updating! My reasons for it are truly legit though. I have a major concussion that I got last Thursday! I have been in and out of the hospital and doing x-rays to make sure of current status not turning for the worst. I have been in bed ever since it happened. Struggling with light, sounds and such a headache. Watching movies when I have felt a bit better for a couple of minutes, but mostly sleeping constantly in a dark bedroom.

As I do absolutely nothing but sleep as I have problem focusing, I tend to float away or dream away :) Dream away to that moment in time when I actually felt something instantly for someone <3 Is it not magic if I could write a song, just to tell someone that I still think of that short moment? xoxo










tuesday - cheers for the future

06 March 2018












Today has been my day off work and of course lots to do! The morning started up with a powerwalk around Royal Djurgarden with my little monster, Debonaires Krispy Kreme! After that a proteinshake before I sorted my wardrobes at home. What a hustle, puuh! After that I went on-line in search of fully furnished apartments in L.A for fall! If you guys out there have any ideas, hit me up! I look for a 2 bedroom luxury apartment preferably in West Hollywood or Beverley Hills. Gym and Pool access is a must! Email me on <3 

Later on today, the afternoon was spent at Somayeah and Erics place and their gorgeous son Prince George who is getting bigger and bigger.  I adore children and for some strange reason children are drawn to me too :) 

The evening was all about cheering with some bubble while watching the Louis Vuitton show for the aw 2018 collection.

As I was walking home in the dark of Stockholm it really got to me more then ever: Sweden is way toooo small for me! I need to use my angel wings and fly away from here and soon it is actually time for lift off! xoxo






louis vuitton - aw2018 - powerful

06 March 2018











Nicolas Ghesquière showed off his wonderful Louis Vuitton aw 2018 collection at Musée de Louvre. I must add I have not received an initation, once again :) Must be the postoffice fault as usual ;) Well, it was magic shaw that I watched with the rest of the staff while gathering at the Louis Vuitton flagshipstore in Stockholm. Above I have choosen the most wonderful looks according to my personal taste. The entire collection made me crave and feel desire. It was modern, innovative and very high end. If I would choose one word to label the collecion it must be, luxury! Luxury in the sense of the feeling that modern women has the luxury in todays society to choose her way of life, independent! Power collection! xoxo










All pictures from Please click on image of your choice for a closer look.


chanel rtw fw2018 - my choices

06 March 2018











Chanel deserves its own post on this website! These are the best looks according to myself and my ideas of dressing up for myself. I have also shown a variety of images showing details that are adorable! Pure love for Chanel, as ususal I might add! xoxo







All pictures from Please click on image of your choice for a closer look.


Paris fashionweek - best collections - part V

06 March 2018






Zuhair Murad



Zuhair Murad showed a collection that was almost made for me! Really love love love all the looks and would kill to get to wear them! This is my last part for Paris Fashionweek. Later on Chanel and Louis Vuitton is still coming up, although those fashion houses always deserve their very own exclusive posts :) xoxo



Alexander McQueen




John Galliano




Stella McCartney



All pictures from Please click on image of your choice for a closer look.



paris fashionweek - best collections - part IV

04 March 2018





Haider Ackermann




Elie Saab








All pictures from Please click on image of your choice for a closer look.


Louis Vuitton - for Mr Right

03 March 2018







For me it is not just important to dress on-fleek myself! Equal important, that Mr Right is looking smashing! Therefor I present a small choice from Louis Vuitton that Mr Right could choose to impress me and keep the homefire burning ;) Or,  not just impress me, complete me is more the right word! xoxo





All pictures from 



pfw - rtw aw 2018 - a brief analysis

03 March 2018






Haider Ackermann, Louis Vuitton, Redemption and Saint Laurent



Well the sexy and female smoking is still since the time when Yves Saint Laurent first introduced it a key iconic garment. Smoking in different shapes for different occasions in the creation of ones identity: Sexy, rock-chick and also for very classy power women in todays society. Awesome!




Redemption, Chanel, Givenchy and 



Well the wurm for the 70s continue across the Atlantic from N.Y to Paris. The variety in 70s looks are endless, these are a few of my fav with fur as a main ingrediens. My top one is the updated pimp look from Mulberry, ubercool!



Valentino, Chanel, Akris and Off-White



As I think about Paris I often tend to feel pure love and being in love with that wonderful capital of romance. Why not dream away in some wonderful Parisian romantic dress with all ruffles? Ruffles and romantic is another major trend.




Hermes, Alexander McQueen, Givenchy and Isabel Marant



Hello leather! Sexy leather comes strong in many collections. Sometimes presented as black leather looks from top-to-toe, although one huge trend is the power belts, sometimes a belt in the shape of a corset, over a dress or a suit to spot out that tiny waist. Sexy and powerful!




Givenchy, Haider Ackermann, Poiret and Rochas



Metallic has been strong for many seasons. The all-silver looks from last seasons has turned into metallic in all colors and very much so the trend is more into golden colors and the earth scales of coloring.  Wonderful!



All pictures from Please click on image of your choice for a closer look.


mfw - rtw aw 2018 - a brief analysis

03 March 2018





Missoni, GUCCI and Etro



First trend of Milan - Hippie goes glam 70s! I do adore these looks, some of them toned down and so beautiful in its simplicity and some of them ubercool and funky glam rock goes hippie kind of feeling. Adorable, sexy and sooo wearable!



Dolce & Gabbana, Dondup and Fendi



Furs are a BIG trend that continues in Milan too. The modern change is more applications, more patterns and fur in a larger variety of clothing and accessoires. The choice is yours, wanna go real or wanna go fake! Gorgeous all the way!




Max Mara, Versace and Philosophy di Lorenzo Serafini



Leather trending in a way that leather is not a part of the outfit, rather the entire outfit. Love it sooo much! You can also see the big trend with superhot small leatherdresses that shows off loooong legs and a belted thin waist. Uberhot!


All pictures from Please click on image of your choice for a closer look.


lfw - rtw aw2018 - a brief analysis

03 March 2018





Mulberry, Simone Rocha and Mulberry


London Fashionweek was more romantic then ever! Of course there was a lot of the British heritage in the collections as checks and punk. Although my thoughts was that London really was all about beauty this season. The female siloutte and thought of the woman as an "english rose", with a modern twist of dresshistory was a big trend.

Btw, I also has acknowledge that white lace is trending very strong, both for men and women! Another trend that is coming soo strong is the scarfs. Scarfs attached to the body everywhere as an vital accessoir for both men and women upcoming fall/winter. 



Chalayan, Halpern and Temperley London


This trend started up strong for this season. The divided body! A body dressed in a combination of fabrics, patterns or cuts that almost looks like two dressed mixed up to one. Also here you see the trend from NY moves over the Atlantic sea and reaches the British Islands, with its trendy focus on sexy shoulders and featuring glam metallics.



All pictures from Please click on image of your choice for a closer look.

nyfw - rtw aw 2018 - a brief analysis

03 March 2018





Pamella Roland, Alice + Olivia and Jonathan Simkhai


I must begin to make absolutely clear that this is an anlysis that front my personal taste and therfor expresses trends I prefer!

NYFW and this short analysis must begin with the dress of my dreams! A dresschoice by heart <3 The David Bowie dress with my favorite Bowie finger expression, love it. These three first looks are examples taken from my first trend, "shoulders and waists"! The new sexy from NY was much about showing of shoulders and flauting a thin waist. Often put in focus with a belt, although many corset over dresses was also presented as a big new trend.



Juicy Couture, Red Valentino and Tom Ford


The second trend that is still going strong in NY was glam. Glam and shiny metallic in a magic combination of fabrics, patterns and cuts.



Libertine, Anna Sui and Zimmermann


The third big trend is somewhat of boheme go punk mix. Very strong and soo cool, Love it!


All pictures from Please click on image of your choice for a closer look. 


paris fashionweek - best collections - part III

02 March 2018






Isabel Marant








All pictures from Please click on image of your choice for a closer look.



paris fashionweek - best collections - part II

01 March 2018










And so Paris Fashionweek continues :) These are the best looks from the best collections of today! I do know Isabel Marant is on the runway tonight, well we will see if the collections is on my part III post tomorrow then? My analysis from the recent fashionweeks for aw 2018/2019 will be completed on sunday or monday! Stay tuned, so much more is coming! xoxo



Paco Rabanne




All pictures from Please click on image of your choice for a closer look.


tbt life - self esteem

01 March 2018








First the image, although a couple of years old, actually serves as a visualization on my true inner self! I am very private with a healthy self esteem, not bad or in the opposite direction as narcissism. Just a healthy way of looking upon myself and actually feeling good! A good self esteem is something that one has to work on to get absolutely right. I might seem like one girl on the outside, while actually being on oldfashioned friendly soul on the inside! Might be my build up walls?  I have a past of being bulliyed by envious bitches all my life. Now, I just feel sorry for them and how week they really were/still are :) Anyway, alhough having the greatest of loving family, that stuff got to me when I was younger.

Nowadays I know my true value, I know my drives and I know what goals to strive for in life to make it complete for me. I feel truly blessed in so many ways. This tune makes me think of how life happens and with low self esteem, nothing really gives you joy. I hope you all out there, who has been hit hard by life, have the strength to turn things around and find the right path for you! 

And btw: Remember, be good, always! That is a win-win situation! All good things comes to those who are good themselves! Aight! xoxo







Picture: Myself working for Dress from Lars Wallin Couture and hat from milliner Malina Daamgard.




paris fashionweek - best collections - part I

01 March 2018






Saint Laurent



Paris Fashionweek has started up awesome, as espected I must add! <3 Saint Laurent, Dries Van Noten and Mulberry really hit me right in the stomach. I was most impressed of Saint Laurent, as usual one of my top collections during this magic week. Saint Laurent never lets me down! Well, last season Saint Laurent actually let me down with the choice of models. The models last season I do remember had the most aweful legs ever to wear the ubersexy in need of loong-legs sexy looks. This year is a huge improvement in that area, the models complete the designs and therefor complete the looks. Maybe they changed casting director to this season? Well done, if that is the case!!! xoxo




Dries Van Noten






Christian Dior




All pictures from Please click on image of your choice for a closer look.


Thursday - thoughts of the day

01 March 2018








This is my current thoughts of the day:

1. I have got my LV phone now and this workweek has been truly amazing! I get such awesome feedback in texts from my customers, feedback that almost make me cry of joy! <3 This feedback is my very own, and I do not share it with anyone! I must say that customer fulfillment is one major part in loving my work at Louis Vuitton! 

2. What an awesome dinner yesterday with Jean and Jonas! We are all in the fashionbuisiness, me and Jean at Louis Vuitton and Jonas at Chanel. Lot´s to talk about and what a great fun hanging out with those amazing guys! Raincheck very soon I hope! <3

3. Getting my hair done today as it is my day off work. Probably it will take many hours and I am thinking about getting more blonde highlighters or might even go straight platina blone ? Well, It is all up to my hairstylist to lead the way! I will follow his advices as always :)

4. I feel like I let my readers down a bit! Usually I do a lot of fashion analysis based upon my personal taste and from my own way of looking upon todays society with as always my academic fashion background as a true guidance! I will work on the logistics and work out some kind of schedule to get back to regular posting in a fashion sense that continues to make a difference and at the same time differs from plain traditional fashionbloggers! Promise/ xoxo






influencers - no more fakes

27 February 2018








Woke up early today, checked my Instagram and got a big energy loss watching all the pictures by so called influencers that really bored the hell out of me :/ I shut down Instagram and instead went to look at Linkedin and that really made a great start of the day :)  There I read that Swedish Frida Boisen, TV Show Host at TV3, Key Note Speaker & VP Head of Digital at Bonnier Magazines & Brands, has written about something I felt inspired of: The great change in the way that buisnesses look upon the use of influencers! Boisen writes about how this huge change in in todays digilitzied society and that it is in fact  - A change of power!  This change is all about how trustworthy influencers ,with a strong brand that is based upon true values, will lead the way in todays society. These new influencers and their work will lift brands and move the focus towards their own personal choices in a trustworthy and inspiring way. Influencers by heart, you might call it! Love it!

I am sooo sick and tired of the main part of the Instagram influencers. Sick of the fake world they promote and actually feel sorry for the direction the world has been turning to recently! Sick in the way this instagrammers cheat their followers AND the brands they represent! There is no real person behind them it seems, no true interest or direction in life! No intelligence, no values and it seems they are not even aware of what position they put themselves in? I might be wrong, is it all about making a short time buck? 

I welcome this huge change as you already must have read on this page many times. I want to be inspired by real influencers, I want strong branding muses and I do not want to be cheated at all! Ofc I want to be tempted, thrilled, excited and moved in the way influencers creates desire, but not just plain lied to! 

In old days, sadly people went to the circus and paid an entrance feed to look at the bearded lady or the elephant man. Instagram feels so much like a modern version of that circus of today, sadly! The more fillers and implants you have in your breast and your butt, the more followers and attention to attract buisness partners!? But who sane person look upon these "influencers" as a mean of creating ones desire? This is where I think the buisness partners get cheated even more then the customers ! Followers and likes has no equal sign to creating desire and increasing sales! I want a revolution! xoxo





craving - shiny shiny leather

26 February 2018







Leather jackets from Alexander McQueen, Saint Laurent and Off-White


Leather pants from Haider Ackermann, Saint Laurent and Unravel Project


Leather pants from Isabel Marant, coated cotton blend pants from Rick Owens and vinyl pants from Unravel Project


Leather skirts from Helmut Lang and Isabel Marant Etoile. Vinyl stretch skirt from MQ Alexander McQueen.


All pictures from Please click on image of your choice for a closer look.


much ado about fashion

26 February 2018









Omg time really flies! Sometimes I feel I get nothing done, then I find out I am doing to much! Well, work is pure grinding and at the same time a pure joy!<3 Sometimes I feel I really need to develop my fashion sense further and try on something new! On the other hand I love my work and my collegues at Louis Vuitton, sooo offers of a new jobopportunity must involve something truly exciting for me. Money has never been my drive! It have always been about developing myself and building up my fashionsense for the global fashionindustry, especially withing the "luxury" segment which is my speciality.

Today is my day off work! No lying at the sofa at all! Errands and meetings are taking up most of the day, I do have time for lunch with Ello, a manicure and a visit at my grandmother :) One thing I just found out is that I have failed you readers as I promised to post my analysis of London fashionweek last weekend. Now the schedule for me is too hectic, as this website takes a lot of time to keep up.  You know that I have already posted my analysis of New York Fashion Week. London and Milan fashionweek analysis will be posted asap, pinky promise! Btw, do not forget that tomorrow the fashioncircus arrives into a new fashioncapital, Paris! Superexcited!!! xoxo






milan - best collections - part V

26 February 2018





Dolce & Gabbana


Philosophy di Lorenzo Serafini





All pictures from Please click on image of your choice for a closer look.


a chill sunday bumday

25 February 2018







Sunday! That chill day of the week that is all about spreading love to oneself and doing whatever you wanna do! Pure love for that special day of solitude during the week. <3 I woke up late and have been chilling the entire day before I took a refreshing powerwalk around Royal Djurgarden with my little Krispy. Sooo cold outside though!!! This week is quite chill! Tomorrow is my day off and lot´s of things is already scheduled. First off lunch with Ello and then off for a manicure. After that I will spend the afternoon with my grandmother at the hospital where she stays at the moment. Missed her soo much <3 This week will be all about work at LV. Maybe a trip to Cannes this weekend! It does not seem to be a fixed plan yet, although I would love to go with some friends for that special occation! Time will tell! You who know me, I am all about no-stress! It is all for the best, stuff that happens in life! Just remember, be good always! xoxo




milan - best collections - part IV

24 February 2018





Rossella Jardini






Giorgio Armani



All pictures from Please click on image of your choice for a closer look.

Versace - fw 2018 - remembrance from the past

24 February 2018









I really love Donatellas collection for Versace collection fw 2018 that was presented last night during Milan Fashionweek <3 There was something special about it, a rememberance in some way! Could not really put my finger on it for many hours. I read about how Vogue thought is was an "80s glam collection", still I could not get the collection right in my mind?

Then it struck me:  The collection remembers my of my mother! My mother was a huge fan of the creations by Gianni Versace and especially the collections around the year I was born, 1994. I looked in my mothers closet after fashion items I remember mother wearing thru my childhood. Guess what, I found the denimshirt like the one in the middle above. Same color and same cuts with the pockets and buttons. Almost 25 years ago and still the Gianni heritage is sooo strong in the modern collections created by his sister <3

I also found a bag in mothers wardrobe, from that same period. A Gianni Versace Couture bag in a "trunk square size". With chains, like the one below, decoration the front of the bag. I texted and ask my mum about the bag. All she remembered was that it was in the Versace window at Bond Street, London. It was exposed all by itself in a whole window and she fell in love. She still remembers that the bag cost an enourmous amount at that time,  £2500!! Much more then all other bags at that time! But, she thought love at first sight is love for sure! :) Today I have searched after that bag on internet and the bag is nowhere to found, it must have been a very limited exotic one at that time!?

Versace has always had a special place in my heart. As a child I was often dressed in "Young Versace" from top to toe. I still remember how ids and their mothers in school whispered: Alice has such strange clothes for being a child! 

Soo, as you see: Alice is a fashionista from birth and has never been afraid for being different!  xoxo







All pictures from Please click on image of your choice for a closer look. 


friday feeling - on fleek

23 February 2018










That feeling when you look in the mirror and the one looking back on you is absolutely flawless with a skin like porcelain :) I almost never post anything about skincare and makeup here. Now I feel it is about time to tell you my secret. I use all skincare products from Skinplan! My daily routine involves Skinplan Sensitive Cleanser Milk, Skinplan Hyaluronic Acid Day Cream and Skinplan Vitamin A&E Night Cream! Like magic, my skin has never felt better <3 I must tell you I have a very sensitive skin with very small pores, soo great products is essential.

If you wanna find out what you need to get as gorgeous skin as myself, check out the Skinplan website, here! If you wanna know more about the founder, check out the blog of Martina Richter, here (This is just my way of sharing my beauty secrets, no adlinks or any other commercial shit involved) ;) xoxo






milan - best collections - part III

23 February 2018







Antonio Marras


Roberto Cavalli




Emilio Pucci


For Restless Sleepers



All pictures from Please click on image of your choice for a closer look.


Milan - Best collections - part II

23 February 2018







Fausto Puglisi




And so fashionweek in Milan continues with the new ready-to-wear fashion collections for upcoming fall/winter 2018/2019. Analysis of the catwalks from the fashioncapitals Milan and Paris, will be posted here after Paris Fashionweek. For now, I just present my personal choices of collections and samples of what looks I adore the most! xoxo





Max Mara







All pictures from Please click on image of your choice for a closer look.



milan - best collections - part I

21 February 2018






Bruno Cucinelli


Alberta Ferretti







All pictures from Please click on image of your choice for a closer look.




moncler - what a start of milan fashionweek

21 February 2018





Moncler 6 Noir Kei Ninomiya 


Moncler 4 Simone Rocha


Moncler started up Milan Fashionweek with a Big Bang! Wow, I am sure of what I wanna wear for my skitrips next winter :) Love it! Read more about the Moncler sucess in Vogue thru link here! xoxo


Moncler 3 Grenoble


Moncler 1 Pierpaolo Piccioli 


All pictures from Please click on image of your choice for a closer look.


fashionable february - soo much to look forward to

20 February 2018








I have not sorted out my thoughts about London Fashionweek yet, but will do my analysis here up-coming weekend. Be patient, please :) Although I am already soo excited for what Milan and Paris Fashionweeks will reveal with the rtw collections for fw2018:) Fashion as Art or Art as Fashion? Fashion as a mirror of our time and/or a look in fashions rear window? Fashion as a protest of todays society or a celebration of it? Fashion creating desire? Fashions interpretation of a new luxury? Well, the shows that surely are not be missed out on live, and that I am superthrilled to watch are:

Milan: Feb21 GUCCI and Moschino / Feb22 Fendi and Prada / Feb23 Etro, Roberto Cavalli, Krizia and Versace / Feb24 Philosophy de Lorenzo Serafini / Feb25 Marni.

Paris: Feb27 Christian Dior och Saint Laurent / Feb28 Dries van Noten and Rochas /March1 Off-White and Isabel Marant / March2 Balmain /March3 Haider Ackermann, Elie Saab, Vivienne Westwood and Hermes / March4 Thom Browne, Balenciaga, Givenchy, Valentino and Alexander McQueen and then the final day of Paris Fashionweek with the best as Chanel and Louis Vuitton are closing up the fashionweek in Paris on March 6. 

Can´t wait! xoxo








fifty shades freed - movienight

20 February 2018









After a busy day at Louis Vuitton with staff from HQ in store it is about time to stress on! First home, after that fix dinner and take a shower before taking off for a movienight downtown! "Fifty Shades Freed" is on the meny! Btw, London Fashionweek has just ended and you will get an analysis from me, probably posted this up-coming weekend. xoxo









london - best collections - part III

19 February 2018





MM6 Maison Margiela




Mary Katrantzou


Christopher Kane



All pictures from Please click on image of your choice for a closer look.


london - best collections - part II

18 February 2018




Temperley London


Gareth Pugh



This is my report no II from the fall/winter collections of 2018! These choices are as usual the best collections according to me and presented by a few images of my top looks from those collections. <3

I was very excited to see what Symonds Pearmain (Fashion East) had created this year, yet the collection was not up my alley at all this time and sadly I did not understand the message either. My mistake perhaps? I do love the modernity and flick change of fashion and how one never knows what the artists are influenced by and how the interpret time. London Fashionweek is always something extra in fashion to look forward too, and being excited about, from that point of view! xoxo






All pictures from Please click on image of your choice for a closer look.



saturday - yay

17 February 2018









After a lovely day at Louis Vuitton, let´s walk into the weekend! To get in the right mood: Off with work clothes and pump up the volume! Just Dance!! After that hours of time to change clothes to the perfect outfit of the evening, hehe! Girly? I own up to that anyway  :) This evening starts up at Freddie´s place with some friends. Bubbles and risotto is on the meny! See you out there and remember: Be good, always!!! xoxo







london - best collections - part I

17 February 2018






Simone Rocha






All images from Please click on image of your choice for a closer look.




17 February 2018









Johnny Coca was showing his collection for Mulberry the very first day of London Fashionweek. We already has got a glimpse of the collection for aw2018 and the words  #BEYONDHERITAGE.  The collections feels very British and very modern, ofc with a blast from the past! The looks are completed on the catwalk with wonderful hats :) We fashionistas all now that fashion is fast nowadays and the new luxury is being first. Just as the show finished on the catwak, the entire collecion became available to shop online thru Mulberry`s website and network of stores. About this Mulberry CEO Thierry Andretta said about customer behaving: "They want to have things immediately- they don’t want to wait!" - "It’s important that we’re able to communicate with the customer that from this moment on, you have the full collection available.”

Conclusion: Modern collection with respect for the British heritage and modern in terms of respect for the new idea of luxury as laying upon fast consumption! Below I show the best looks that I would love to wear myself! xoxo







All pictures from Please click on image of your choice for a closer look.


fashionweek - goodbye n.y - welcome london

15 February 2018








NYFW is over and the fashioncircus moves over the Atlantic Sea, to London! Fashion Friday starts up very strong. I am mostly excited to see what Johnny Coca has created for Mulberry FW2018 :) Some sneek-peeks of the collection has been shown on social media with some words to explain the collection. Especially one sentence is, for the fashionscientist that I am, like a true poem: " #BEYONDHERITAGE: Honouring the past while looking forward, creating our own future." xoxo (I will do a sum up and analysis from both N.Y and London, probably next weekend)


Image from Click on image for a closer look.





louis vuitton - career

15 February 2018







Sooo much going on in my life at the moment, bare with me for just throwing up short posts and pics! I have completely forgot about my career interview that took place last monday with my mentor flying in to Sweden! Louis Vuitton are very satisfied with my work, as I am very satisfied of being an employee. <3 We talked a lot about all the different career paths available for me and also in which countries those paths can be taken! Louis Vuitton is a part of LVMH, which for me makes it clear that the fashionsky is the limit if one has the right education and really succed at work showing daily improvment. Fashion is like oxygen for me and the walk within the fashionindustry feels like it has only started :)

Yet, I have already planned to try the L.A. life during late fall! Not for working with fashion, as I already has asked for a leave during fall in my contract with Louis Vuitoon! I have a lot of friends in L.A. and I also have close friends who are major Hollywood producers and has been onto me alot lately about trying to become a serious actress?? I know I have a special helo around me in moving image and in personal, hehe! Although, I am not sure at all that would be a path for me? 

I think L.A. for myself is more about having great fun and after that experience, Louis Vuitton will have my fashioncareer in their hands! Or? xoxo





thursday - roadtrip

15 February 2018








Today has so far been all about things that has to be done and thoughts that has to be figured out :/  After the appointment of the morning I met up Angie and we enjoyed a lovely lunch at Snickarbacken 7. I do love that place <3  Soon, we will be off on a roadtrip for the day! Destination Enköping and I do think some junkfood in the car will be a good idea for dinner :) xoxo






nyfw - best collections - part V

14 February 2018






Calvin Klein


Coach 1941



NYFW continues and here is my update, no 5! Love what Raf is doing for Calvin Klein ofc, although this time Alice+Olivia showed the outfit I would kill to get my hands on <3 I crave that David Bowie dress! The world still miss its spacecommander as the world is turning in a direction that gives me little hope for the future. Sometimes I think: Why not move into space to regain energy from earth very own spacecommander that is oooh so missed daily basis? xoxo




Alice + Olivia


Naeem Khan


All images from Please click on image of your choice for a closer look.


nyfw - best collections - part IV

13 February 2018











NYFW continues very strong! As usually I present my personal flavor of best collections and a few examples of best looks from those collections! xoxo





Anna Sui


Oscar de la Renta


Carolina Herrera



All images from Please click on image of your choice for a closer look.





nyfw - best collections - part III

12 February 2018





Alexander Wang



As always I pick a few looks from my favourite collections. These images are from NYFW for fall/winter 2018 that is still on-going until Friday 16th, when the new fashioncollections continues to be presented in London at LFW. I do think it is hard to just pick out 3 looks, as for the collection by Alexander Wang that was soo fab so I made a choice of 6 best looks! xoxo



Jonathan Simkhai


Prabal Gurung


Philipp Plein


Jenny Packham




Brandon Maxwell


All images from Please click on image of your choice for a closer look.


sunday bluesday

11 February 2018








Today is a bluesday! Not feeling myself at all! Sometimes life give you lemons and lemonade is the last thing you can force yourself to make! For me the family is the backbone of my whole existence. My darling grandmother, 90 years old has turned really ill. We have always been soo close and she is really a darling in my life. My grandfather and father are not really to be recognized at the moment. Everything is about getting my grandmother the best care possible and do the choices that are the very best for her! Life changes and I am always thrilled to look ahead. Now, I am just walking down memory lane wanting to turn back time. Bare with me now. There will be no posting for a while. My energy lies with my family and work! Take care and cherish each other. xoxo




surpriseparty for hannah

10 February 2018









After a day at Louis Vuitton with finishing late it is now about time to surprise Hannah who is turning 30 :) She was my darling best friend for many years! What memories we share :)  Alas, when boyfriends come into your life you got less time to spend together as love ofc must come first! <3 Well her boyfriend has fixed a smashing surprise party for the little rascal! So now I am off! After that I will meet up with my current BFs and celebrate darling Jenny who also is a birthdaykid today. <3 Happy B my lovely friends Jenny and Hannah! xoxo


Image taken from



nyfw - new collections - part II

10 February 2018





Raf Simons


Cushnie et Ochs



This is part II of my choices from New York :) As always these are the best collections from my perspective and I have also choosen some looks that was so on-fleek for upcoming fall 2018. Love em! xoxo




Tom Ford


Bottega Veneta


All images from Please click on image of your choice for a closer look.


louis vuitton - prefall 2018

09 February 2018







I just noticed that I completely had forgot to show off my fashion choices from the wonderful prefall2018 collection by Nicolas Ghesquière for Louis Vuitton. <3 As you probably have already figured out,  I am so into a re-innovated 70s look that feels more classic high end then it ever was back in the days! Well, these looks definitly creats my desire. The other looks from the collection are also very fashionforward as the fashion industry goes even further and further to compfy and sporty! Innovative, creativity, fashionfoward - Love this! xoxo




All pictures from

always endless love for creativity - raf simons

09 February 2018











Why am I soo obsessed with creative genious Raf Simons? Well, there is something very special with the idea that art is fashion and fashion is art! This is the window of Calvin Klein flagshipstore in the Big Apple. Which one is the artist and what has this to do with Andy Warhol? See more images and read more about this thru link here! xoxo



Picture from 

nyfw - great kick off

09 February 2018






Red Valentino


Tom Ford



I do feel NewYorkFashionWeek has started up in a great way! This are the collections for rtw fall 2018 that I love the most. As always I post the looks I feel I would love to wear myself. Although, Jeremy Scott fells like a bit to maxed up for me, then again why not on a beautiful LA evening feeling electrified? Soo happy to see Juicy Couture back in the spotlight and what a comeback, wow! Love that collection, read more about it thru link to British Vogue here! xoxo



Juicy Couture


Pamella Roland


Jeremy Scott


All images from Please click on image of your choice for a closer look.


at the recent catwalks - my analysis

09 February 2018










Is it not wonderful with all those gorgeous supermodels in fashion? I always felt that beauty boosts all fashion, call me backwards if you want to :) Therefor I have been so pleased with fashionhouses using real muses and not instagram babes! Gianni Versace supermodels of the 80s on the catwalks of today by Donatella, magic moment. Ubermodels Kate Moss and Naomi Campbell walking on the catwalk during Kim Jones exit as creative head of Louis Vuitton menswear and ofc male supermodel from the 80s Cameron Alborzian walking down the catwalk for Dior. All these wonderful models proving that beauty is ageless and fashion needs beauty!

Back to the purpose of this post. Here I present the short analysis I promised in a post before, based upon all collections showed at the catwalks this year so far. The collections as you already must know is sometimes genderless in its labelling, so bare with me as I do not use the term "menswear" for a female look dressed on a woman. (There must be a change in the labelling of collections soon. I would prefer if the fashion collective completely abandoned using gender in the name of the collections and found another logical and modern system) I must add that the looks I present is based upon what direction and ideas I was most inspired by. These looks are ofc also trendy and fashionforward, with fashionforward I do think modern fashion should be innovative although have a "blast from the past" in its modernity. Modern fashion should also say something about todays society, almost like a reflection. Fashion for me, and I do think the world of fashion agrees, is also about creating ones identity and expressing oneself. Therefor I must, although I am not happy about having to do this, single out Vetements and the blurry collection with an idea of wornout clothes bought in some small basar with no choice to pick garments and style it up with a fashionable sense. The only purpose with the styling felt like the clothes only purpose was to cover the body from the weather for people who do not wanna go naked. In a modern sustainable fashionway I would surely use vintage instead, if I wanted to dress the Vetements way! :) I found no innovation, no creativity, no modernity and no beauty in the collection and its different parts and looks, at all!! What was the message with that collecion? That fashion is out of fashion and has no place in modern society? Fucked up! Feeling also like fashionworld is getting lauged upon, that for me is serious as I do think fashion is an important voice today as it always been historically too!!  




In order looks from Haute Couture collections ss2018: Valentino, Roland van der Kemp, Elie Saab, Giambattista Valli, Chanel and Givenchy Haute Couture SS2018



Ok, let´s start off with the haute couture collections for this up-coming spring and summer. Ofc there were so many different looks and themes, although I do love the silver/70s/slim looks. 70s seems big all summer and has been so for a while now as well as silver and metallic. These are my choices of looks that I would literary kill for to get a chance to wear myself! Gorgeous!!!




In order looks from Menswear collections fall2018: Dolce & Gabbana, Versace, Fendi, Louis Vuitton, Dsquared2, Dior, Haider Ackermann, Louis Vuitton and Balmain.


Secondly we come to the menswear collections for upcoming fall/winter! I must add that many of the collections was genderless although labelled menswear. Big trends are fur and metallic. I also do se the marking of cuts in colored and applications on the edges as coming up strong.The 70s is also strong in menswear and I get a bit of Harlem pimp feeling, hehe! Metallic is also a big trend in menswear. I was very impressed by Kim Jones creations for Louis Vuitton. Not only for the collection as a  whole, but also that some ideas was so on-fleek and fashionforward. With this I think that the colored tights for men, almost like the legs was tattooed was genious. Legging is such a comfy way to dress, and dressing men in leggings with cool short over was a success I did not see coming! Pure love!



In order looks from RTW Collections fall2018: Versace, Dsquared2 and Emelie Janrell



Then last, but not least! The recent looks for women from ready-to-wear collections for fall/winter. 70s yet again so strong trend, as well as the slim cuts and strong metallic colors. Fur still strong and if men should look fab this fall as Harlem pimps, women should look fab as luxury hippies from an offspring of music festival Woodstock 1969! Love these current trends being just right up my alley talking to my fashionheart! xoxo



All pictures from and Please click on image of your choice for a closer look.



feelings on a thursday

08 February 2018









Today is my day off work! As usual, errands and appointments that has to be done. Sometimes you just wanna close your eyes and shut the world out! One of my appointments today takes a lot of energy, although I am certain that it is a must. After all this is done, off for a lunch with my lovely Angie. <3  I also do think we will go fashion shopping, feeling I am really really worth it. 

Btw, I was looking through my recent posts and discovered that I made a promise that I have completely forgot about. My mind is like "all over the place" at the moment for different resons, so I apologize for this failure. I will asap, probably this weekend, write my own analysis about the fashion precented at the catwalks during january, just as I promised earlier on. Be prepared! xoxo



Idag är min lediga dag! Som vanligt, ärenden och möten ska avklaras på den lediga dagen. Ibland känns det som om jag bara vill blunda riktigt länge för att stänga världen ute! Ett av mina möten idag tar en hel del energi, även om jag är bombsäker på att mötet är ett måste. Efter allt som är måsten, så dags för en lunch med min finaste Angie <3. Jag tror också att det blir lite shopping av nytt mode, känns som jag faktiskt är riktigt riktigt värd det.

Btw, när jag tittade igenom mina senaste inlägg upptäckte jag att ett utlovat inlägg har helt glömts bort. Mina tankar är lite "all over the place" den här perioden av olika anledningar, så jag ber verkligen om ursäkt för den här fadäsen. Jag vill skyndsamt, troligtvis i helgen, skriva min egen analys av modet som visades på världens catwalk under januari, precis som utlovats tidigare. Var redo! xoxo





a romantic valentine´s day

05 February 2018









If my true Valentine would think of surprising me for Valentine´s Day, this could function as a little tip! ;) I would looove to have a couple of romantic days in London. Walking around all day, eating private dinners while holding hands, having sleepless nights together and ..... enjoying a romantic morning coffee or an afternoon tea at Élan Cafe in Mayfair <3 What magic memory for life that would make! xoxo








All pictures from Please click on image of your choice for a closer look.



royal fashion - crownprincess victoria

05 February 2018









As you who has followed me for a while, you already know that my BA in Art (Major Fashion Science) was completed with my thesis about Crown Princess Victoria and Royal fashion (read more under "About" and follow link to thesis there).

I was thrilled that both our Crown Princess and The Duchess of Cambridge wore so many fashion looks from Ida Sjostedt during the tour of Sweden by the British Royals. Even the British magazine, Telegraph, has written about the fashion choices on this tour, follow link here.

My very first connection with the designer was when I was working at Damernas Varld during 2014. First as a fashion assistent at Damernas Varld and later as a fahion assistent for a book by autor Martina Bonnier. Later during fall that year as a model on stage for the "Guldknappen" awards wearing Ida Sjostedt. That year Ida Sjostedt won designer of the year for the second time :) A great designer and a lovely lady too, as I myself found out backstage! xoxo



Ni som redan följt mig här ett tag är såklart medvetna om att jag tog min fil.kand i modevetenskap tidigare under våren 2017. Utbildningen avslutades med min uppstas om Kronprinsessan Victoria och kungliga modeval. Läs mer under "about" och följ länk till uppsatsen där om du vill :) 

Jag blev glad när jag upptäckte att både Kronprinsessan och Hertiginna av Cambridge gjort så många modeval av designern Ida Sjöstedt under de brittiska kungligheternas besök i Sverige. Något som även den brittiska tidningen, Telegraph, har skrivit om, följ länk här.

Mitt allra första möte med designern var när jag arbetade på Damernas Värld under 2014. Först som modeassisten vid Damernas Varld och senare som modeassistent till Martina Bonniers för en av hennes modeböcker. Senare under hösten samma år var jag modell på scenen för "Guldknappen" galan, iklädd bär Ida Sjostedt. Det året vann Ida Sjostedt utmärkelsen årets designer för andra gången :) En både underbar designer och en kvinna fick jag själv upptäcka backstage!  xoxo



All pictures Please click on image of your choice for a closer look.


who cares?

03 February 2018










Do you remember that old idodic expression that some people used in their teens: Who cares? HAHA! I still get chills all over my body while hearing such ridiculous expression as I always have, yet it's just the way I feel today! The pure grinding of the week at LV has been great as usual and it was superfun to have HQ in store :) The leisure has been on-fleek too with hanging out with many bffs almost every hour of my free time (except when I got home and couldn´t turn the key in the lock and spent 2h sitting on the stairs waiting for a locksmith to fix the frontdoor). Tonight's plans was to walk over to Freddie place for some pre-drinks :) Now I have been surprised by Eloise who has booked a table for us two at the new place Mr Voon! <3 Strange how everything changes, but no biggie it will be a kind of tour of the evening/night :)

Still feeling awkward right now, as I'm on my way and still feeling that I'm left in a thought! Well, who cares!? Maybe I do, anyway? See ya! xoxo



Kommer Ni ihåg det där gamla idiotuttrycket som vissa använde sig av i tonåren: Vem bryr sig? HAHA! Får nästan ilningar i kroppen av sådana löjliga uttryck och har alltid fått det, ändå är det precis så jag känner idag! Arbetsveckan på LV har varit alldels förträfflig som vanligt och det var superkul att ha HQ på plats :) Fritiden har varit on-fleek också då jag hängt med många av mina tjejkompisar nästan vid varje ledigt timme (Förutom när jag fick sitta hemma i trappen 2h av min lediga tid och vänta på låssmed för att ytterdörren gått i baklås). Kvällens planer var att gå över till Freddie för lite pre-drinks :)  Sedan fick jag reda på att Eloise överraskande bokat bord till oss två på nya Mr Voon! <3 Himla jobbigt när allt krockar, men vi styr väl en sväng hit och en sväng dit, typ turné? Det ordnar sig såklart på bästa sätt.

Ändå jobbig känsla just nu, när jag är på väg och ändå känner att jag finns kvar i en tanke! Aja, vem bryr sig som sagt! Kanske jag ändå? Ses i natten! Pussen





s.k.a.m - here we go again

02 February 2018









Igårkväll började jag titta om hela serien S.K.A.M. ALLA säsonger ska jag se om igen !!! Serien är verkligen magiskt bra och det var så längesedan jag såg den sist :) Eftersom jag arbetar imorgon lördag, så blir det en lugn fredagskväll hemma med S.K.A.M. Undrar hur många avsnitt jag kommer hinna se, hehe! Här lägger jag iaf en upp en länk till en av de bästa avsnitten, ever!!! xoxo






Yesterday evening I started to review the entire TV-series S.K.A.M. I will watch ALL the seasons !!! This series are so magic awesome and it has been a while since I saw it last :) Due to working on Saturday, I will have a chill evening at home with S.K.A.M! I wonder how many episodes I will watch tonight, hehe! Here I post a link of one of my fav episodes, ever!!! xoxo








make media great again

02 February 2018







"Vem ska man tro på, tro på, tro på...". Ni kommer väl ihåg den gamla låten. Ska vi bara svälja allt det media fyller oss med? Det är nog en mer aktuell fråga än någonsin, eftersom hela mediaindustrin har närapå kollapsat i validitet och inte hittat en inriktning att vara trovärdiga på ännu. Media består av en så stor del av "fake news" eller kanske bättre uttryckt "propaganda". Egentligen: Rent ljug kan ju inte vara "fake news" eftersom det bara är lögner och inte överhuvudtaget nyheter. Vad är sant egentligen när vi läser tidningar, ser på tvsändningar, följer sociala media och läser bloggar? Jag tror man alltid måste vara källkritisk och tänka, allt det här kommer till mig av en anledning. Vad kan denna anledning vara? 

Jag älskar program som detta från UR Samtiden från Mediadagarna i Göteborg, "Make Media Great Again". Deltagarna var magiska i sin öppnande diskussion och föreläsningen som hålls av Galina Ester Shubina (startar runt 41.00) är riktigt minnesvärd media. Följ länk här!

När jag ändå är inne på ämnet pratar media och journalistik, så ska jag åtminstone se journalisten/krönikören/dokumentärpersonligheten Peter Al Fakir intervjuas i fredagsintervjun på svenska Uutiset på SVT2 kl 1745. Inte ett program jag följer normalt, men när en sådan nära familjemedlem porträtteras så är det ett program som bara måste ses <3  Jag jobbar idag, så det får bli att gå in och titta i efterhand på SVTPlay såklart! xoxo 


Should we just swallow up all that media fills us with? It is probably the most valid media question today as it seems that the entire medi industry has collapsed in close proximity and has not found an new approach to be credible today. Media consists of such a large proportion of "fake news" or perhaps better expressed "propaganda". Actually:  Pure lies can not be "fake news" because it's just false and not news at all. What is really the truth when we read newspapers, watch TV, follow social media and read blogs? I think one always have to be critical while taking media and think, all of this comes to me for a reason. What can this reason be?

I love programs like this from UR Samtiden from the Media Days in Gothenburg, "Make Media Great Again". The participants were magic in their opening discussion and the lecture held by Galina Ester Shubina (starting around 41.00) is a really memorable media moment. Follow link here!

When on the subject of media and journalism, I for one will watch the journalist / chronical writer / documentary personality Peter Al Fakir being interviewed and portraited at Swedish TVprogram "Uutiset" on SVT2 at 1745. Not a program I usually look at, but when such a close family member is portrayed, it's a must program to be watched <3.  I work today, so my wiew will be afterwards on SVTPlay, of course! xoxo