My Diary

sunday - bumday

21 October 2018

 

 

 

 

 

 

 

 

 

Today is Sunday - Bumday :) Let´s celebrate all the wonderful bums out there in whatever shape and form. Here I present some inspirational pictures, not on myself although I do feel mine is absolutely perfect.

Lifestyle update: Yesterday was all about remembrance, so I decided to take it easy and spend a Saturday all by myself. Solitude soulfood! Today has been all about chilling poolside and running the treadmill in intervals. Tonight, well Sunday is not just bumday nowadays for me, it also equals Billonaire Mansion. Laters! xoxo

 

 

 

 

 

 

 

 


without you

20 October 2018

 

 

 

 

 

 

 

 

 

 

20th of October 2018: Today, 6 months since you left this world behind! And 3 years since he/them broke our lingering hands and forced us apart! I grieve daily although I know you are in a better place now! I will never forget you and us. I promise to continue beliving that we have "The Fountain" as reassurance! In loving memory xoxo

 

 

 

 

 

 

 

 


friyay - blue marlin ibiza uae

19 October 2018

 

 

 

 

 

 

 

 

Happy Friday!! Friday for me these last months are all about Blue Marlin Ibiza UAE! Only good vibes and proof on how much high energy music and dancing make me love life even more and deeper from a whole different perspecive. Truly brightens my senses in a completely honest way! Love it! xoxo

 

 

 

 

 

 

 

 

 

 


louis vuitton - now yours

19 October 2018

 

 

 

 

 

 

Is this not too cool? Wanna know: How to Personalise?

The personalisation service is available at select Louis Vuitton stores (list below), and will launch online soon:

Paris - Maison Champs-Élysées
London - New Bond Street
Milano - Via Montenapoleone
Copenhague
Dubai - Mall Level
Beijing - Shin Kong Men
Shanghai - Plaza 66
Guangzhou - Tianhe
Hong Kong - 5 Canton Road
Hong Kong - Pacific Place
Singapore - Marina Bay
Seoul - Shinsegae Kangnam Men
Seoul - Shinsegae Main Men
Tokyo - Omotesando
Tokyo - Matsuya Ginza
Osaka - Shinsaibashi
Sydney - George Street
New York - Fifth Avenue
Beverly Hills - Rodeo Drive
Costa Mesa - South Coast Plaza

More stores will offer this service in 2019.

 

Legit / xoxo

 

 

 

 

 

 


louis vuitton - philip corne

19 October 2018

 

 

 

 

 

 

 

 

You must know about now that I am a bit of a geek when it comes to learing about the luxury global fashion industry :) Both from a fashion science and ethografical perspective, I just suck up"lesson about luxury fashion" preferable from relevant forums or traditional news. 

Recently, at B&T Breakfast Club, Louis Vuitton Australia’s non-executive director Philip Corne, who’s also the non-executive chairman of Cure Cancer Australia held his speech: ‘Retail marketing, how it’s changing and what you can do to stay ahead of the curve’. That man truly confirm many of my personal analysis of the luxury market, both from my academic studies of it and from all my years of working within luxury fashion retail. Therefor, in no particular order I choose to show you some sentences that are spot-on right and gives me a reassurrance that I am not alone with some of my thoughts about luxury fashion:

 

"At LVMH and in particular Louis Vuitton – you have a chairman, major shareholder, and company that is never satisfied – if 3 words are spoken – innovation and creativity are 2 of them – the drive for growth is relentless.

The consumer today – unlike the past – has the power of information at their finger-tips. The world can be shopped from anywhere any time.

In my mind however – what has always been true remains the true. It starts with your product – is it genuine – does it have a clear point of difference – does it have a market – can it be priced effectively into that market – are margins sufficient to produce an appropriate return – is the business scalable – the need to embrace relentless attention to detail and who is your competition both existing and potential?

An added complexity is that having the best product is not enough. Assuming all the boxes above can be ticked then the questions remain:

What is the brand story and how to tell it?
Is it genuine?
Can it stand the test of time?
How to communicate to your current and potential client?
When has this ever been different?

The mode of delivery may have changed but the objective and message remain the same.

I hear much about luxury – an easily used word – apparently now you can purchase luxury toilet paper – computers etc. I hear that personalisation is luxury, surprise and delight is luxury, client experience is luxury, scarcity is luxury – maybe.

In my view the currency of luxury today is trust – trust in product, providence, sustainability, retail environment and trust in the fact that relationship takes precedence over transaction – understanding that if the relationship is established the transaction will follow and trust must be consistently maintained over time.

In terms of marketing therefore regardless of the method of delivery the brands that in my view will win are those that understand these basics and have at the centre of all they do an obsession with having the client as the reason for their existence.".

 

 

Take a moment and think about this sentences and what they tell about the time we live in and what effect contemorary living has on the luxury fashion market. Earlier on at this blog I have posted many clips and texts about LVMH and Louis Vuitton (check out by my searchfunction above). Feels legit for me as I have been in perfect company during these 2 last years. / xoxo

 

 


i forgot something

15 October 2018

 

 

 

 

 

 

 

Sometimes you forget things! This time around it is not all about forgetting a garment before leaving home, awkward! It is all about adressing questions I received about my life in Dubai when it comes to my journey towards mindfulness :) My journey towards mindfulness is all about focusing on myself: Body, soul and heart This include of course a lot of work on: 1. Body, empowering it in strength. The solution for this is to swim, yoga, lift weights and run on the treadmill almost daily. 2. Soul is the part that I empower by being surrounded by wonderful people who provides the right postive vibes. Simple and legit. This includes of course going out, as I love music/concerts, dancing and meeting new people (and yes I do not need to drink at all to let loose as I often go out clubbing competely sober :) ). It also includes new enviroments to discover in UAE as for example fourwheel driving in the desert, watching a wonderful horsepolo training or visiting mosques. But also extensive reading 3. Heart is all about keeping those close to me in a close and exclusive, excluding all others. This vacation has really been an eyeopener in what kind of people boosts my energy and brings out the best in me. As in helps me into being the best person I possibly can be. With this said, it also comes with being truth to myself in the way that I must be better in putting all others aside. Especially people who are not true friends or try to involve me in their pitiful drama. 

This is all for now at this blog.  These days are  all about being with my dearest friend who visits me. I have missed her so much! So, later dudes! xoxo

 

 

 

 


louis vuitton - alicia vikander

11 October 2018

 

 

 

 

 

 

What a stunner! Louis Vuitton muse, ubergorgeous Swedish actress Alicia Vikander, is smashing in the new Louis Vuitton Cruise 2019 campaign shot by Craig McDean! Love it, badly! ;) xoxo

 

 

 

 

 

Image from www.instagram.com/louisvuitton.


dubai - hot hot hot

11 October 2018

 

 

 

 

 

 

 

 

Dubai is still soo hot! As I got here aug/sep it was over 40 degrees, now just above 35. Hot hot hot, need to keep proper hydrated all the time. Legit to make sure enough salt gets in my body, drink water constantly, almost no alcohol or coffee that is my recipe :) Been a whole lot of partying as in less sleep this last week, so keeping balance is key. Yesterday Moa headed back to Stockholm after almost a week visiting me here in lovely Dubai. Today Jenny arrived and we will have more then a week together, wiie! Amaxing friends and amaxing time! Love it ! xoxo

 

 

 

 

 


lvmh - luxury fashion market - china

10 October 2018

 

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During my Fashion Science education at Stockholm University I was thrilled to learn not just about fashion in terms of fashionhistory, fashionmedia, luxury fashion, creating image and branding or dresshistory, but sooo many courses was also about the global fashionmarket, economy within the fashionindustry and also about the aspects of nationality in fashion both contempory and historically. To add up to this,  all those courses of ethnology keeps me on my toes especially in areas of customer behaviour within the luxury fashionindustry of today.

Of course I try, even though my BA was taken almost 2 years ago,  to keep up with the constant changes at the global fashion market. Of course, I do try to keep you, my faithful readers, updated as well :)

I have read a lot of articles on-line these last few days about the reason for the recent fall of luxury fashion stocks. As I am still all into LVMH and Louis Vuitton ofc, this is my first priority . Apparently this drop is a result of how Chinese customs authorities are stepping up border checks on returning travelers, confirming speculation on social-media networks and deepening a selloff in luxury companies’ shares. LVMH Chief Fiancial Officer Jean-Jacques Guiony said: “The Chinese authorities have some laws that are being enforced with some more strength at times, which is what we’re seeing now”. Last weeks social media reports has reported that China is stepping up border checks in an effort to curb the flow of unauthorized imports of luxury fashiongood as from luxury fashionhouses as Louis Vuitton, Gucci and so on.(Apparently the Chinese market of this luxury fashion is about a third of the industry´s sales and a majority of its growth. I do seems akward that LVMH shares should drop, as for example the last quarterly report is increasing accordingly with analyst forecasts. Although the market is the market and national political decisions always affects shares somehow, shortterm at least)

You might not have knowledge about the word "Daigou Market"? Well, it is a parallell market or some even call it the gray market of imports. For example Chinese residents buy Louis Vuitton luxury products overseas, where prices are lower, then sell these goods with profit on their retur back home to China. This affects the nation fashion companies stores. LVMHs Guiony said about this that it "is not something that we welcome or that we try to promote.". He also add that there are company limits of number of items that customers can buy at the stores, as I know myself for a fact working at Louis Vuitton in Stockholm for such a long time. Guiny also stated that: Despite the risk of unauthorized arbitrage in LVMH’s goods, the company has no plans to equalize prices in China and abroad.

 

This is all about the subject for now!

 

Btw, are you interested in similiar articles about the luxury fashion market there is some long articles and even clips from fashion forums at this website (just search with key words) One of my favourite clip is from a forum held Oxford, starring the head of LVMH Bernard Arnault, and I choose to enclose it below once again. xoxo

 

 

 

 


Image of Fondation Louis Vuitton © Iwan Baan from www.lvmh.com


crown princess victoria - fashion

07 October 2018

 

 

 

 

 

 

 

 

 

I still, ever since the start of my work with the thesis about Crown Princess Victoria and fashion, follow her every fashionable movement :) As I now live in Dubai I was curious if she had ever been here? Well, it seems she has been here on several occations, both in private and as official (pic from 2011).

I wonder how she will dress the next time she visit the Middle-East, as she will visit Amman and Beirut in a couple of weeks? Will she have a different approach to fashion, as she have changed her choices enourmosly since my thesis. I do think this change was a result of my work closely with the Royal Court and at the Royal Castle during fall/winter 2016-2017.  I made many fashion suggestions in order to make her choices in fashion improve her branding and marketing as a CrownPrincess, a member of the Swedish Royal family and representing Sweden and Swedish companies. If you wanna read more, you may seek at this site. One post, as an example, you may read thru link here! xoxo

 

 

 

Picture from www.svenskdam.se. 


dubai - last days

07 October 2018

 

 

 

 

 

 

 

The last days has gone by soo fast! Loved every minute of them <3 One of my bffs arrived last wednesday so we have really been busy. I want to show her as much as possible of my lovely paradise on earth, Dubai! Every day and night has been filled with exploring!

The top of these last days was a Friday birthday celebration and then a Saturday spent with a couple of friends at his own amazing place Al Habtoor Polo Resort & Club. You all know my love for horses, although my sport is dressage! It is amazing to see a sport with magnificant horses that I never experienced before, polo! Thrilling sport in an amazing enviroment! Loved it! xoxo

 

 

 

 

All images from www.alhabtoorpoloresortandclub.com

 


bitch - please

07 October 2018

 

 

 

 

 

 

 

 

Sometimes I just wanna go down from my throne and say - bitch please! It baffles me how small local instagrammers/idiot/bully get media presence by hating? Time in the air to make up untrue stories? Really, who wanna listen to their made-up falseries and hatering?

New just hit me from back in Sweden that a "mediaperson", or more known as a "national bully" lies in national media/podd. Nothing to serious, as it is just lies! Even though, is it now quite tireing that there is no better stories to tell, then the ones about my little cute yorkie Krispy Kreme.<3 This women could have spoken out the truth: How sorry she felt for her misunderstanding and not knowing the actual fact, that she was thankful for both legal advices for her buisiness and how this discussion ended up in perfect harmony and laughter! Instead, she choose to make up a fairytale to have something to hate about! Poor soul! Poor woman! I do feel for you and pray that you will recover some day from this path and feel that you are in a better place where good energy boost your soul, body and mind! xoxo

 

 

 

 

 


no stress - dubai

03 October 2018

 

 

 

 

 

 

 

Every morning that water soothes my soul! I wake up and hit the pool to go swimming. This truly gives a great boost of energy to kick the the morning off with positive vibes. After that - breakfast on my balcony looking out over wonderful Dubai - before hitting the gym! Love it! 

 

I really just wanna peep in and tell you a couple of things: 1. I will not make any posts the next days as a friend from Sweden arrives tomorrow and will stay at my apartment until Monday. 2. The fashion analysis for spring/summer 2019 taken from the recent FashionWeeks will have to wait a couple of weeks/months. I am on vacay at this moment, chillin is my no1 priority! :) I take my seasonal analysis very serious to make it absolute right and that takes pure grinding even if it is a pleasure. (Usually I cut out pictures, create lists of links and make notes and spread them all over the large table in the diningroom at home. To put it short; I create a mood board with a lot of post-its and images. All those hours/days spent is legit to be able to make a deep analysis of up-coming trends and customer directions in the wonderful world of luxury fashion). I trust you can wait, as the fashion will hit the stores next year anyway.

 

Stay tuned, so much more is coming!

 

xoxo

 


louis vuitton ss2019 - space

03 October 2018

 

 

 

 

 

 

 

 

Paris FashionWeek is now ended for this season! What a show of modernity and innovation in future fashion genious Nicolas Ghesquière for Louis Vuitton. Although, hold up! I am not gonna provide any analysis yet, only express that I am impressed, deeply impressed! Here I provide my personal choice of best looks and some detail images from the collection. House of Louis Vuitton is something truly special for me and this makes me long back to my collegues at Louis Vuitton. Might be back there this winter, or? xoxo

 

 

 

 

 

 

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


paris fashionweek - part V

02 October 2018

 

 

 

 

 

Alexander McQueen

 

 

The most wanted always comes late :) Alexander McQueen was pure magic: Powerful women with a whole new approach armed for the future in the most beautiful way. Very very strong and innovative fashion forward collection by Sarah Burton. Pure love! 

Chanel, as strong as ever keeping to its classic with new cuts, materials, silhouettes and twists! J´adore!

Superexcited to see how Nicolas Ghesquière with his collection for Louis Vuitton will mesmerize me tonight! A show that feels like the grand finale of Paris FashionWeek, before it even started! High high expectations in other words.

 

xoxo

 

Chanel

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look

 


miami - family 1st

01 October 2018

 

 

 

 

 

 

 

Since birth I have been going to Florida - Miami at least twice a year. Miami has a very special place in my heart and just now my father called and said he booked for us to go immidiately later this fall/winter as I get home from Dubai <3 Now that the house is sold, we have booked a trip down memory lane. First half will be spent at Lagomar in Florida where we stayed at a family resort when I was about 9 years old. The second half will be spent in my personal Miami backyard, where I grew up and know by heart, in Bal Harbour! All those years living at St Regis Bal Harbour best times ever and as my love is family 1st, superexcited and superblessed! xoxo

 

 

 

Pictures of me about 10 years old playing tennis (as usual) every morning at St Regis Bal Harbour.

 


paris fashionweek - part IV

01 October 2018

 

 

 

 

Valentino

 

Elie Saab

 

 

Part IV of my top collections updates from Paris FashionWeek is on! The best is yet to come I presume? Waiting for the big three for me: Alexander McQueen, Chanel and of course Louis Vuitton <3 As usual I do presume those collections will get there own posts here, one by one! Will see? xoxo

 

 

 

Givenchy

 

Poiret

 

Hermes

 

All images from www.vogue.com. Please click on image of your choice for a closer look

 

 


last days n nights - dubai

29 September 2018

 

 

 

 

 

 

 

 

As I just woke up I have a little time to spend here before hitting the pool. Let me fill you up with what´s been happening these last days n nights! Well, it has been a bit hectic to say the least :) These last days have been a lot about music: Concerts by 6ix9ine and Akon and superDJs as Black Coffee and Virgil Abloh. The start of the weekend has also been about birthday celebrations where we met up to celebrate MKH at his own superplace Habtoor! We started up at Andreea´s with brunch and the cakes that came in during all day all night. Ofc in the shape of cars with MKH written over them :) Magic little crowd of people and how I do find out constantly how much I do love Dubai! Sometimes I feel like Dubai is a bit like Las Vegas, although more classy and more luxurios. No need for hookers walking the streets, cheap chicks and dudes or drunken or high people everywhere. High atmosphere, best music and great crowd: That is truly what matters! <3

Today will be all about the gym and the pool. This evening will be best spent at home in front of netflix and with some Ben&Jerrys! xoxo

 

 

 

 


paris fashionweek - part III

29 September 2018

 

 

 

 

 

Alexandre Vauthier

 

Celine

 

Haider Ackermann

 

 

 

So, this is part three of my presentation, out of personal taste, of the best looks from the best collections during shown at on-going Paris Fashionweek. (For you who follow this blog on mobile, make sure to click on image of your choice for a closer look). A few days left of this wonderful fashionweek and if you ask me, the best is yet to come. High high expectations for up-coming collections from fashionhouses as Alexander McQueen, Chanel and ofc Louis Vuitton <3 xoxo

 

 

 

 

Maticevski

 

Balmain

 

Zuhair Murad

 

 

All images from www.vogue.com. Click on image of your choice for a closer look.

 

 


friday - dubai

27 September 2018

 

 

 

 

 

 

 

 

Sometimes it feels like I am walking on pink clouds, everything is so wonderful and fluffy at this moment in time. Thursday was all about training. I took 3 sessions with swimming in the pool, 1 session lifting weights and 1 session running on the thredmill. Getting stronger in every sense, day by day! After that I have been busy checkin out what has been presented today at Paris FashionWeek. Gotta keep being valid on this site :) Soon off for late dinner! In Dubai dinner starts after 2300, not what I am used to at all from back home in cold Sweden.

Friday will be all about celebration! First up - Birthday Celebrations with brunch at wonderful Andreeas ! Later on - I do think there is someting cooking with Akon and 6ix9ine :) :) :). Love my life and do love Dubai! xoxo

 

 

 


paris fashionweek - part II

27 September 2018

 

 

 

 

Isabel Marant

 

Paco Rabanne

 

Rochas

 

 

Update out of personal choice of best collections and best looks RTW SS2019. (As usual: Click on image of your choice for a closer look)

xoxo

 

 

Chloe

 

 

Off-White

 

Ann Demeulemeester

 

 

All images from www.vogue.com.


i am still daddys little girl

26 September 2018

 

 

 

 

 

Undercover ss2019

 

 

 

I think I was about 3 years old when I first started wearing a David Bowie concert t-shirt. This first concert t-shirt my father wore himself at the David Bowie consert 1976 in Sweden/Stockholm Kungliga Tennishallen (The Royal Tennis Court). My father worked with music for a large part of his life. He started up at a vinylstore called Wolfie, continued as a full-time DJ for many years and later on continued to a recordlabel called Vinyl Mania. All my life I have been surrounded by music, as my father still has, and always had, a DJbooth at home :) 

I guess I will get one of the garments from Undercover ss2019 from him as a gift up-coming spring? He will not be able to resist this fashion!  I grew up knowing David Bowie songs and lyrics by heart, why not celebrate my fathers idol wearing Undercover? Dope, although my father is my spacecommander! xoxo

 

 

 

Undercover ss2019

 

 

Images from www.vogue.com. Click on image of your choice for a closer look.


Paris fashionweek - part I

26 September 2018

 

 

 

 

 

Saint Laurent

 

 

Paris fashion, j´adore!!! What a start of this FashionWeek <3 Here are the top-notch collections so far and ofc my choice of best looks. Want them all! xoxo

 

 

 

Dior

 

Jacquemus

 

All images from www.vogue.com. Click on image of your choice for a closer look.


gucci - alessandro michele - ss 2019

25 September 2018

 

 

 

 

 

 

 

 

 

Once again, this feeling I get from discocering fashion designed and presented by Alessandro Michele for GUCCI, a feeling of recognition. A similar feeling as in Marcel Proust's "In Search of Lost Time" when the Madeleine cake, after being dipped in the lindenflower tea and brought to the mouth, gives overwhelming rise of memories from history! I feel so much more for fashion when the factor of historical recognition has a major part in the innovation of fashion!  This visionary way of looking at fashion that reflect on todays society, is based upon history and provides hope for a more innovative and promising future. In the new collection presented yesterday for GUCCI, I fall into the future while living the 70s-80s in a Parisian bar surrounded by the most inspiring creative people possible. Having a blast!

In one of the worlds most famous essays ”The Dandy”, Baudelaire sanctifies the dandy as the last hero of modern life a man who tries valiantly to preserve an aristocratic rule of conformity in the face om rampand cosumerism. I feel that Alessandro Michele thru GUCCI and thru the historical aristocratical produce something that we recognize, but can not find out exactly what. I have learned so much about fashionhistory and philosophers opinion about fashion. Purdy writes for example that Simmels brilliance lies in his ability to elucidate this tension between social pressure and personal freedom at every moment in the fashion cycle. Simmel expressed that the whole history of society is reflected in the striking conflicts, the compromises, slowly won and quickly lost, between socialistic adaptation to society and individual departure from its demands. Alessandro Micheles has, in this respect, a magic way of expressing personal freedom in todays fashion. Alessandro shows individuality in a most expressive form and yet it get socially wide accepted. With this collection the designer for GUCCI proves again his vurm and knowledge for history, litteratur, religion and art. He puts in his knowledge and creative mind in a bowl and then his magic fingers picks up the elements in an choosen specific order, that only he can master, and everything falls in the right place.  With this collection I am feeling a blast from Paris. A blast from the 70s and 80s of French glamour. Alessandro, is one of very few creative designers of today, that keeps being legit with every new collection in an innovative way. He is like an idol to me an I am proud to call me a hysteric fan.

Here I present a few of my choice of top female looks from his latest collection for GUCCI ss2019. Amaxing amazing! xoxo

 

 

 

 

 

 

 

 

 

Images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


gucci - before presentation - ss 2019

25 September 2018

 

 

 

 

 

ROLAND BARTHES AU PALACE, 1978. ALL PHOTOGRAPHS © PHILIPPE MORILLON COURTESY: PHILIPPE MORILLON

AT THE PALACE BAR, 1979 (LOULOU DE LA FALAISE, CAROLINE LOEB, THADÉE KLOSSOWSKI DE ROLA AND MOUNIA). ALL PHOTOGRAPHS © PHILIPPE MORILLON COURTESY: PHILIPPE MORILLON

 

 

 

I was baffled when seeing on www.gucci.com the inspirational pictures choosen to be a glimpse of what to come with the presentation of GUCCI ss2019 by master Alessandro Michele in Paris. These pictures are not just providing an air of the atmosphere in Paris at that moment in time or its nightlife. The first picture have a very special person featured – Roland Barthes.

Why did this get me going? Well, I wrote many years ago on this website, during the period Ignasi Monreal did a GUCCI campaign, how I felt a need to use an academic approach based upon Roland Barthes theories to make an interpretation of the fashion images/paintings in that campaign.

Nowadays I tend to be a bit of a nerd in the way I make my analysis from my academical perspecive, ethnology and of course: Art and fashion science. This proves how much my studies at Stockholm University and my vurm for art and especially fashion portraits really has changed my own approach when looking at fashion images or paintings. When I analyze GUCCI looks, campaigns and so forth, it takes infinitely longer for me now than it would have take before my academic studies. This is master Alessandro Micheles fault as he challenge me with his vurm for history, art and beauty – therefor creates looks that are complete further then meets the eye – it tingles the brain and warms the heart.

I tend to use a method founded by this theorist Roland Barthes as a way to systematically analyze images. Barthes' theory lays upon his notions about two orders of designation. He calls these orders: denotation and connotation. In the second scheme, connotation, also includes myths and symbols. A myth in Barthes' sense is a story which within a culture explains or perceive any aspect of reality or nature. Barthes argues that a myth is culture's way of thinking about something; a way of explain something. The myth is denoted the importance of the second order, and the myths is the human need to put labels on things to understand them. The third way for the designation of the second degree Barthes calls for symbols. A sign becomes a symbol in the convention and use obtained a significance that makes it stand for something else.

Theorist Hall explained that Barthes denotation is the simple, basic, descriptive level, where consensus is wide and most people would agree on the meaning. On the second level - connotation - are these signals / signs that we have been able to "decode" in a simple way by using our conventional conceptual classifications to read their meaning, giving a broader perspective through other types of codes - "fashion language" - which connects them to broader themes and meanings. These bind them with what we can call the wider semantic field in our culture: ideas about the "elegance", "formality", "simplicity" and "romance". The second order then, as in a wider meaning is no longer a descriptive level of obvious interpretation. Here we begin to interpret the completed signs in terms of social ideology - the general beliefs, conceptual frameworks and values ​​in society.

Now, it is just up to me to look at each look from the new GUCCI collection and try to understand what story magician Alessandro Michele wants to share with his choice of designs and styling. In addition to this I must ofc take in the ”room” or rather the theater where the looks are presented and the movement inside it and what music that will function as a guidline to interpretation. Soon, very soon it is showtime! xoxo  

 

 

 

 

SERGE GAINSBOURG AND CATHERINE DENEUVE AT THE PALACE, 1980. ALL PHOTOGRAPHS © PHILIPPE MORILLON COURTESY: PHILIPPE MORILLON

CAMPBELL'S SOUP SHIRT, 1974. ALL PHOTOGRAPHS © PHILIPPE MORILLON COURTESY: PHILIPPE MORILLON

 

ALL IMAGES IN THIS POST FROM WWW.GUCCI.COM. 


paris fashion week - excited

24 September 2018

 

 

 

 

 

 

 

 

Let´s go and join me into the wonderful world of fashion! Paris FashionWeek is ON! What collections am I already superexcited to see? Well, let´s take it from the start in order! Sept 24th Dior and Jacquemus, Sept 25th Saint Laurent, Sept 26th Dries van Noten and Mugler, Sept 27nd Off-White, Ann Demeulemeester and Chloe, Sept 28th Balmain and Celine, Sept 29th Haider Ackermann, Hermes and Elie Saab, Sept 30th Balenciaga, Thom Browne, Valentino, John Galliano and Givenchy, Oct 1st Alexander McQueen and Stella Mccartney and the Big Finale on Oct 2nd with Chanel and Louis Vuitton! Can not wait! xoxo

 

 

 

 


weekend in dubai

24 September 2018

 

 

 

 

 

 

 

 

This weekend have been about exploring Dubai in many ways. The top was fourwheel driving in the desert of Dubai during the beautiful sunset. :) Everyone who knows me, knows that sunsets are magic to me! Amazing few days and I love it when family and friends visit me here in Dubai! xoxo

 

 

 

 

 


milan fashion week - part III

24 September 2018

 

 

 

 

 

Dolce & Gabbana

 

 

So, this was my last update from Milan FashionWeek season ss2019. As usual: My choice of best looks from my choice of best collections :)

Well hello, you might wonder what the heck happened to GUCCI??? Legit question indeed!! If you are as much into admiring creative genious Alessandro Michele for GUCCI do not miss out on his new collecion that relases tonight 7.30 in Paris. In Paris, you might ask yourself then? Gucci is decamping from Milan for one season and will instead show the ss2019 collection in Paris the French capital. The show marks the crescendo of a three-part homage to France conceived by the Italian brand’s creative director, Alessandro Michele.

“Gucci is a global brand with deep and vibrant Italian roots and a visionary French shareholder, Kering,” said Marco Bizzarri, president and chief executive officer of Gucci. “When Alessandro told me of his desire to present the new collection in Paris— continuing the French-inspired narrative — I thought it was a perfect way to continue the creative homage to France.”

So, even though Milan FashionWeek is over do not dispear: GUCCI is on tonight, although from Paris!!! <3

 

 

 

Missoni

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 


louis vuitton - monogram galaxy collection

22 September 2018

 

 

 

 

 

 

 

This collection is legit! A space collection by Louis Vuitton - called "Monogram Galaxy" will hit selected Louis Vuitton stores and be available on-line, Nov 2nd!

About the bags: The collection includes the Alpha Backpack, Alpha Hobo, Alpha Messenger and the Bumbag. The collection also features travel classics as the Keepall and the Horizon. Alongside will the collection include a wide range of accessories, sneakers and a denim clothes.

Love it! xoxo

 

 

 

 

 

Images / Jonas Lindström / Please click on image of your choice for a closer look.

 

 


milan fashion week - part II

22 September 2018

 

 

 

 

Philosophy di Lorenzo Serafini

 

Versace

 

 

A Saturday update from Milan Fashion Week. As always, my personal picks of best looks from collections I adore! Stay tuned! xoxo

 

 

 

Philipp Plein

 

Etro

 

Antonio Marras

 

Roberto Cavalli

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


milan fashion week - part I

21 September 2018

 

 

 

 

 

Fendi

 

Giamba

 

 

 

Milan Fashion Week has just began showing of rtw season ss2019. I will keep you up-dated with my choice of looks from my choice of best collections. When NYFW, LFW, MFW and PFW is all finished I will as usually create a post consisting of my fashion analysis based upon my fashion scientifical academic background! xoxo

 

 

 

 

Alberta Ferretti

 

Emporio Armani

 

Prada

 

Moschino

 

 

 

All images from www.vogue.com and www.vogue.co.uk. Please click on image of your choice for a closer look.


the love for horses

21 September 2018

 

 

 

 

 

 

 

 

 

 

Today as I woke up I was thinking of my love for horses! More and more it really hits me that I need to get back to having my own horse. Above you see a picture from the beginning after I got my first own horse, the love of my life - Gila <3 She was a shagya arab / welsh mountain cross bread. As a youngster she had been a showjumper, although I got her on my 12th birtday as a present and changed her body over the years to fit dressage, the sport I was competing in as a junior. I got a lot of help from FEI Grand Prix trainer Bruno Degreef and after a few years her body was totally changed (see as i just got her in a before change pictures, and after a year in an after picutre:) (Even though the best FEI A-trainers in Sweden said that I was the best junior dressage rider they have seen, but on the wrong horse, I did not care as she was right for me. Gila was tricky to ride, with a mind of her own and a very wild temperament due to being so high in blood)

Sadly she passed away so abrouptly in burst aorta way to early in life a couple of years back ! She was my best friend and I lived in the stable daily to be with her and also to help the stable with riding dressage on other horses that needed a great dressage rider.  I was devestated after Gila passed away and have not been in the saddle since.  Now I am thinking of visiting stables in Dubai? If you have any idea where the best ones are, hit me up thru e-mail! xoxo

 

 

 

 

 

 

 

 

 

 

 

 


Thursday - abu dhabi

21 September 2018

 

 

 

 

 

 

 

Thursday was spent in Abu Dhabi. We visited the wonderful Grand Mosque and what a magic place :) After the Grand Mosque we had planned to go fourwheel driving in the desert during sunset, but lost our way. So, desertdriving and helicopter adventures are planned for Sunday instead.

It is the absolute truth how some enviroments really gives you the right energy and boost your soul, body and mind. Walking in the Grand Mosque of Abu Dhabi was empowering. I felt a deep thankfulness of the life I am blessed to live.

As I think about yesterdays adventures I must say that I love it here in UAE. I also love the fact that my three best friends will visit me here, as I am about to stay here for a long while. I do not miss home at all expect for my family, my closest friends and my work and collegues at Louis Vuitton <3 

 

 

 


blessed in life

19 September 2018

 

 

 

 

 

 

 

 

I am truly feeling more and more in harmony and that I am actually already, after 3 weeks in lovely Dubai, getting my mojo back in life :) Utterly blessed! Yesterday was spent boating all day and what a lovely solitude day that was. Today is all about training and gaining: Swimming, yoga and lifting weights is on todays schedule. PowerAlice! I have some friends from Sweden that will visit me while I am living in Dubai. Tomorrow the first one arrives and will be here Thursday-Sunday. We have already booked to visit mosques and go fourwheel driving in the desert at night! So these up-coming days with all about discovering the culture and beauty of UAE! 

xoxo

 

(Btw, I do know that Milan FashionWeek has started, although I will do my fashionpost next week due to absence of blogging a few days ahead)

 

 

 

 


london fashion week - part II

17 September 2018

 

 

 

 

David Koma

 

Christopher Kane

 

 

 

My choice of best looks from the recent catwalks presented for season ss2019 at London Fashion Week. Love em and I do think the diversity of the idea of fashion and modernity in todays western society is so thrilling! xoxo

 

 

 

 

Burberry

 

Erdem 

 

Peter Pilotto

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 


a sunday in dubai

16 September 2018

 

 

 

 

 

 

 

Sunday will be a day spent at Dubai Mall! I have such a easy access to that wonderful place as it is just about a five minute walk from my apartment in Burj Al Nujoom :) We will begin at Cheescake Factory with an enourmous brunch, as a swedish friend here truly recommended. After that some shopping I do presume and tonight I will probably go out a bit to Billionaires?

What else? Well, all friday and saturday was spent training and gaining. Reading and relaxing poolside inbetween sessions. Love my life!

About fashion! Well I follow the fashionshows of september on-line. First out was NYFW and now LFW is ongoing and will be followed up by Milan and Paris FashionWeeks. So much to take in and reflect about as for example where the world of fashion is going and why? As you know I will do a summery as usual of my impressions after all these FashionWeeks (season ss2019 rtw) are over and I am able to reflect and compare. So just stay tuned in here! 

Another thing is that there will be a FashionWeek in Dubai up-coming week. exciting as it is called FashionForward and I do hope I will at.least get some invites to shows and partys? :) Love you all xoxo

 

 

 

 


london fashion week - part I

16 September 2018

 

 

 

 

 

Julien Macdonald

 

Victoria Beckham

 

 

London Fashion week is on for season ss 2019. As usual I here present my choice of best looks from my personal choice of best collections. Sometimes I choose collections from a personal taste kind of view with looks that talk to my fashionheart and sometimes I present collections that are so fashion forward that they have made an artistic impact on me!

This is part I from the recent runways in London. Do not forget to click on the image of your choice for a closer look. As always this is the way as u can look closer and also download pictures that is of interest for you :) Easy as f**k! xoxo

 

 

 

J.W. Anderson

 

Gareth Pugh

 

All images from www.vogue.co.uk and www.vogue.com. Please click on image of your choice for a closer look.

 


friday in dubai

14 September 2018

 

 

 

 

 

 

 

 

Very much about me living in Dubai for a couple of months is getting empowered. Everyday I start early in the morning swimming. After that a bit of yoga before breakfast.  Every second day, after breakfast, I go to the gym and lift weights or run intervals. In the afternoon I usually lay poolside and read books. :) Love this schedule!  I do not use social media as much as I usually do, as almost all of my days is spent with training and getting stronger and stronger whilst leaner and leaner <3. When I use instagram at all, it is mainly when I walk to the mall or go out to hang out with friends or party. So ,if you think I have a bit of social media absence: It is just that I am either training or chilling and those moments are holy for me and my way of getting stronger day by day, body and mind! Love it! xoxo

 

 

 

 


nyfw - part III

14 September 2018

 

 

 

 

 

 

Zimmermann

 

 

This is update III of my choice of best collections season ss2019 presented at NYFW. Out of these collections I have also picked out my best looks. Zimmermann is a personal fav so it is just legit for me to here present more looks then from the other collections. Love em! xoxo

 

 

 

Marc Jacobs

 

Libertine

 

Oscar de la Renta

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.


swedish crayfish party - dubai

10 September 2018

 

 

 

 

 

 

I love it here in Dubai <3 Everyday is wonderful with so many new and old friends to hang out with that provides that wonderful positive energy. All the mornings are spent training: Swimming and Yoga1 Never a dull moment :) Sunday evening was spent Billionaires with friends and what an amazing night as usual.

Today a friend throws a Swedish Crayfish Party. Awesome! I love crayfish and every summer I go fishing for crayfish in the night with my father at our countryhouse. Now off! Laters! xoxo

 

 

 

 

 

 


nyfw - part II

10 September 2018

 

 

 

 

 

Ralph Lauren

 

Boss

 

Carolina Herrera

 

 

 

Update part II of my choices of best looks from my choice of best collections presented for season ss2019 at New York FashionWeek. Lovely are they not? xoxo

 

 

 

Jonathan Simkhai

 

Rodarte

 

Self-Portrait

 

Prabal Gurung

 

Diane von Furstenberg

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


when the sun goes down

08 September 2018

 

 

 

 

 

 

 

 

 

When the sun goes down my thoughts goes to rememberence! Today would be your birthday, if you were still on earth. Sweet music man: You where a beautiful soul with a kind heart and a genious in so many ways. If you are in a place called heaven I take comfort in that people say that: God take the ones he love the most, early in their lifes! Or maybe you will live for eternity like in your favourite movie"The Fountain"? 

All I know for certain is that I will remember you forever and cherish the time we spent together. Watching the sun sets and the sun rises over the rooftops while holding hands and promise to never let go. 

The great Lord Byron wrote a poem of heartbreak and some of the phrases describe my feelings at this moment as I look back in time:

"When we two parted In silence and tears, Half broken-hearted To sever for years,

Pale grew thy cheek and cold, Colder thy kiss; Truly that hour foretold Sorrow to this.

The dew of the morning Sunk chill on my brow-- It felt like the warning Of what I feel now...."

"They know not I knew thee, Who knew thee too well-- Long, long shall I rue thee, Too deeply to tell.

In secret we met-- In silence I grieve..."

 

xoxo
 

 

 


nyfw - part I

08 September 2018

 

 

 

 

 

Tom Ford

 

 

 

Btw, as I already is on my computer and strolling along: I might as well update you from the world of fashion, my passion in life! Here I present my choice of best looks from the first days ss2019 collections presented at New York FashionWeek. Best collections so far according to me is: 1. Tom Ford as an ubermagical and uberlit collection with so many great looks that I had a problem just choosing a few. 2. Alena Akhmadullina with your wonderful creations you inspire my choice of being a free sprit in mind and my strenght to keep of daring to express inner self on the outside! xoxo

 

 

 

 

Alena Akhmadullina

 

 

Jeremy Scott

 

 

Red Valentino

 

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


my dubai - update I

08 September 2018

 

 

 

 

 

 

 

 

My Dubai - update I - pure looove! I have just been here nearly a week, although it really feels like home from home. Mostly taking it easy, reading books and chilin poolside, even get some freckles :) Everyone in Dubai is so welcoming and I do think kindness is one word that comes to mind of the people I meet in Dubai. As you all know, kindness is for me one of the most important feautures in humans. 

I love my apartment in Burj Al Nujoom. I love the easy strolls and access to everything in a close distance. The first days has been a lot of meeting up with friends from before, so it has been a little bit too hectic at times I presume?

All in all, could not have asked for a better greeting back to my wonderful paradise of Dubai. xoxo

 

 

 

 

 


dubai - my paradise

03 September 2018

 

 

 

 

 

 

 

 

In a couple of hours it is lift off :) Later today I will arrive in my wonderful Dubai where I will spend some months getting my mojo back in life. This will be months well spent empowering myself and figuring out what directions and steps I need to choose for making life so true to myself and my inner dreams as possible. These months will be a vacation preparing for the future: Cultural discovering, mindfulness empowering, bodywork towards a leaner and stronger me by a whole lot of training and relaxation with oil painting and extensive reading. Ofc, I will take time for some social things like party and so forth, although that is not my main purpose with this loong vacation. The main purpose is figuring out who I am and decide for myself the paths in life, not just riding the rollercoaster of life faster and faster! :)

I will not blog more than maximum once a week to keep you updated of my life and I might even cut down on social media activities! Take care you all out there and remember: Be kind always!!! xoxo

 

 

 

 

 


saturday - hairday

01 September 2018

 

 

 

 

 

 

 

Finally, hairday! My hair has been in awful condition the last weeks, although I had to wait so I could fix it just before take-off to Dubai. Today I will be able to flip my hair like I just do not care, after a visit at my amazing hairstylist Alexander Meyer <3 Final errands has to be done too. Left a bunch of boots and shoes at Bäckmans to get new soles and so forth. Gonna pick them up today! I do think I will at least need one suitcase for shoes and bags and one for clothes :) Less then 2 days left in this duckpone, can not wait to touch ground in my paradise, Dubai! xoxo