My Diary

bridal collections for spring 2019 - might not be my year

29 April 2018

 

 

 

 

 

 

Marchesa

 

 

 

These are my favourite looks from the bridal collections for spring 2019. This was actually the only collection that I could choose looks from. I was truly utterly disappointed with the rest of the collections. From my perspecitve the marriage is primarly about connecting your heart and soul to just one man, in eternity. The looks from the other collections I thought was either too much sexual appeal with see-thru materials, boobs and bootys being showed off too much or just very fashion forward as in modernity with a variety of colors and accessoires. In both cases without true respect for the traditional ceremony.  You might call me old-fashioned? Let´s agree on that then, as when it comes to love and marriage, I am very very traditional and oldfashioned! xoxo

 

 

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 


walking on

29 April 2018

 

 

 

 

 

 

 

 

After 10 days of chock and grief I am walking on in my life! I thought that I walked on over 2 years ago, although sadness and chock hit me like I never would have expected. My body got out of function both internal and external. Been crying most of the time, mostly in the beginning. Blessed I was in Miami then and not in Stockholm to get a distance to the familiar town and the familiar faces.

Now I am finally feeling like really and truly walking on when it comes to matters of the heart. With every end there is a new beginning! 

So, please forgive me for my absence :/ Turbulent times has really hit me and I have needed to be close to the people who matters the most in my life <3  Will continue fashion blogging from now! xixi

 

 

 

Picture of my wonderful Mulberry shoes has the function as a illustration to this post.

 

 


the fountain

26 April 2018

 

 

 

 

 

 

 

 

 

You will live thru time in eternity! You are a meaning and you are a very special soul forever! xoxo

 

 

 

 

 

 

 

 


to a beautiful soul

21 April 2018

 

 

 

 

 

 

 

 

This is for YOU and with a promise that you will never be forgotten by me! Even though 2 years has passed: This is for the memories of never letting hands go, making promises for the future, acknowleding a soulmate, waking up on the rooftop together, discussning the meaning of life and your favorite movie "The Fountain". This is for singing lovesongs together and watching the wonderful sun rise over the rooftop over and over again.

As you wrote "The worlds so small..." on the picture I took of you, I knew for sure you was sending a message to me about what we talked about so many times. I know what he/they did to us and I know it is hard when you "surround yourself with people who demand so little of you" and also with people who only do "what you ask them to", in order to fulfill their dreams of a lifestyle. What you wanted in life was at this time so very different and although I never told you: I was proud of your decisions a couple of months later.

My thoughts are with your family, your fellow musicians/DJs/producers, and the fans. I promise "You will live forever" xoxo

 

 

 

 

 

 

 

 

 

 

 


miami update - chillin like a villain

20 April 2018

 

 

 

 

 

 

 

 

 

Love my second home in Miami! I really needed this days off to relax and spend some quality time with my father. I do think it is true about a "special bound between father and daughter". We spend most of the time chillin poolside while talking about life. <3 Today we might do some shopping and tomorrow it is beach day all day. I will make sure I do not get burned this time,  as I always get! xoxo

 

 

 

 


miami beach - dresscode

20 April 2018

 

 

 

 

 

 

 

 

 

This is todays mood and a friendly reminder to all you out there who thinks the way a women dress can be a subject of sexual harassment! Is it now wonderful how images can speak louder then any words! Take care of yourself out there and remember be kind always! xoxo

 

 

 

 

 

 

 

 

 

 


last workday - louis vuitton

16 April 2018

 

 

 

 

 

 

 

 

What an inspirational image <3 Today was my last day working at Louis Vuitton before my vacation! Although do not despair, I will be back in the end of next week :)

This morning was all about my presentation at work. As being a topseller I was glad to share my ideas about sale strategies with all my darling colleagues. As always I was a bit nervous before the presentation. Being a bit nervous before I do think is a big plus, it really makes me step up to the performance. Maybe extra so, due to having a whole different approach to sale. I spoke for about 15 minutes and the feedback after was absolutely amazing. <3 

In the fashion industry there is soo much more then modernity, heritage, quality and innovation. It is, as I see it, foremost all about creating and satisfying desire. All my academic studies, fashion science and ethnology, has guided me enormously in social relations within the fashion industry. For todays presentation I was thinking about specific academic fashion courses as "Luxury and Desire of all time" and "The rise and change of the global fashion industry". Although even more so about the ethnology courses as "Perspective on everyday life and social organization",  "Perspective on man, culture and society" and "Clothing, groups and boundaries".

As I meet a new customer I always "blank" myself! I do my admost to see beyond first impression and try to let the relation between us and the conversation that takes place, guide me completely. You can not really see what kind of products a customer desires. I do also think it is more honest and even a more a truthful way to boost the customers experience. As a salesperson I am truly interested in what you as a customer want, need and desire, my own ideas based upon first impression can be the opposite of the truth in this area. Some people want to belong to a special group, some people want to differ from those groups. Some people are thinking more practical and some people are not thinking practical at all. Some people want to show off and some people just wanna fit in. Every customer is different, as well as every person has their very own desires, before coming into the store. Never forget that! The huge difference between insales and on-line is the meeting, the social experience within the store. To be relevant, in the global change of the fashion industry and the change of customer behaviour, one has to see the social interaction with the customer as a journey where the goal is to and meet up the customer expectations. Remember: All people want to be acknowledged!

 

My top advices are:

1. Never let first impression, and your very own perspectives, guide your sale

2. Have a truthful conversation where you are prepared for all relevant questions about the fashionhouse and its products.

3. See the customer as a person who want to be seen for what it shares about themselves while interacting with you.

4. Never try to sell a product that you are not absolutely sure that fulfilles that actual customers desires with that purchase. Customer satisfaction.

5. Always be correct and friendly.

 

 

I could write all evening about social relations within the fashion industry! Sadly I do not have any more time left for this tonight! Now, time to pack in order to get my luggage ready for my flight for Miami tomorrow.

Last, but not least; Here I present some of Louis Vuitton latest arrivals that I adore for summer that is just around the corner <3 xoxo

 

 

 

Louis Vuitton Zipped Tote PM and Louis Vuitton Capucines PM

 

Louis Vuitton Venice and Louis Vuitton Petite Malle

 

 

Louis Vuitton Twist MM

 

 

All images from www.louisvuitton.com. Please click on image of your choice for a closer look.

 

 

 


dsquared2 - see you soon

16 April 2018

 

 

 

 

 

 

 

 

 

There has always been something iconic that I really can not put my finger on about Dsquared! As always, pure love as I looked in at their website and became mesmerized <3 Tomorrow morning is lift off for me, destination Miami! It is tradition, as we travel to Miami since my childhood twice a year, to buy something for me at Dsquared in Bal Harbour Shops. These are the fashion items that I would love to choose from up-coming week :) What do you think? So freakin awesome, are they not? xoxo

 

 

 

 

 

 

All images from www.dsquared2.com. Please click on image of your choice for a closer look.

 

 


sun - i salute you

13 April 2018

 

 

 

 

 

 

 

 

 

Summer I salute you ! That feeling when you wake up early and the sun is already up! That feeling of warmth as you walk down the morning streets towards work in Louis Vuitton! <3 

Just a couple of days left until lift off, Miami vacation here I come! I do long for beaches, bikinis and a fresh tan! Soon, very soon! Love my life! xoxo

 

 

 

Picture by amazing photographer Robert Nettarp (a friend of my mother) R.I.P. Please click on image for a closer look.

 


deja - today u will be dancing

13 April 2018

 

 

 

 

 

 

 

 

Today the first competition of the FEI World Cup Final in Dressage begins. I do hope our Swedish rider Patrik Kittel will make wonderful Deja dance her way up to the very top. What a wonderful horse and what a wonderful team they make!

Although many years ago since my very own horse passed away (bursted aorta), way to soon, I still have not got up in the saddle yet :( I am confident that one day very soon I will take up that sport that was the major part of my life for so many years, dressage! Maybe I will get back in the dressage saddle during fall while living in Dubai! I really miss having the faitful loyal soul of a horse beside me daily and I do also miss the weekends travelling together while competing in dressage! 

Until I will be back in the saddle, I will watch the Equestrian World Cup Finals and provide you all with some equestrian fashion I adore :) These are my choices from Hermes! Crave these suckers! xoox

 

 

 

 

 

 

 

All fashion from www.hermes.com. Please click on image of your choice for a closer look.

 

 

 


dreaming of a romantic summer

10 April 2018

 

 

 

 

 

Dolce & Gabbana and GUCCI 

 

Chloe and Etro 

 

Temperley London and Marchesa Notte

 

 

 

After a turbulent emotional last year I do hope I will be able to meet a romantic summer with an open mind <3 . Today is the first day of spring in Stockholm and the sun and warmth really provides that feeling of a promising future! My romantic dreams ofc involves some fashion :) This is looks I would love to wear this summer, while sitting with someone special looking out on the Mediterraneean Sea and see the sun set far far away! xoxo

 

 

 

Valentino, GUCCI, Sanayi 313 and Miu Miu 

Gianvito Rossi, Off-White C/O Jimmy Choo, Christian Louboutin and Francesco Russo

 

Maison Michel, Rag & Bone, Off-White and Eugenia Kim

 

 

All images from www.netaporter.com. Please click on image of your choice for a closer look.

 

 


lvmh - growing and growing

10 April 2018

 

 

 

 

 

 

 

 

Sometimes you just need that right image to illustrate what you are about to say, in the right forum. As this is my very own lifestyle diary and I often feel like I am truly Alice in Wonderland, what better way then to use this amazing editorial from Vogue by Annie Leibovitz featuring gorgeous Natalia Vodianova?

So what will I illustrate with this fashion editorial? Just that LVMH is really growing faster and faster. And from a personal point of view, as being an employee at Louis Vuitton, it has been a remarkable start of this year <3 Read more about it thru links here to: LVMH and Buisiness of Fashion.

Alice is not too big for the world she lives in at all, she alters when alterations are needed :)  In the tale of Alice in Wonderland she grew with the circumstances and choices she did in her life. Alice was an remarkable and inspirational person and LVMH is an remarkable high quality products group :) xoxo

 

 

 

 


dolce & gabbana alta moda

09 April 2018

 

 

 

 

 

 

 

 

As always, a big fashionhappening when Dolce & Gabbana models enters the catwalks wearing the wonderful Alta Moda Collection, this time as the Spring/Summer 2019 Resort Collection. What an fashionexplosion and what a memorable fashionmoment :) I find myself observing one look for minutes, dissect it into the smallest detail. Amazing feeling, especially with my academic background. I always feel like the more knowledge I have aquired, fashion exploring boosts up created out of subjects as fashion history, creating of image, materials, craftsmanship, modernity, interpretation of our time, religion, nationality, heritage and art! Love it! xoxo

 

 

 

 

 

All images from www.vogue.co.uk. Please click on image of your choice for a closer look.

 

 


louis vuitton - time capsule - madrid

08 April 2018

 

 

 

 

 


Louis Vuitton has announced the opening of its 'Time Capsule' exhibition at Museum Thyssen-Bornemisza from April the 17th to May the 15th. 

So, if you are in Madrid do not miss out on this exhibitions as Louis Vuitton tells that: "Visitors will enjoy unprecedented access to some of the most valuable pieces from Louis Vuitton’s archives. Guided tours of the exhibition will be provided".

As I understand some truly iconic pieces are to be seen at the exhibition. For example these desirable masterpieces below! Custom made luxury based upon the factors that I, as an academic fashionscientist, value foremost: Tradition, heritage, craftsmanshift and modernity.  xoxo

 

 

 

Louis Vuitton Trunk for Jean Du Taillis, Africa 2013.  Jean Du Tallais was once of the most famous rally drivers and requested this car trunk to transport his belongings on his route through Algeria and Tunisia after his great adventure from Beijing to Paris.

 

 

Louis Vuitton Tea-Case made for the Maharaja Sayajiro Gaekwad III in 1926, read more about it thru link here.

 

 

 

 

 


saturday - yaay

07 April 2018

 

 

 

 

 

 

 

 

Nobody or nothing will kill my vibe ! Workday over and now it is about time to express my awesomeness! Although very strange with some chicks you hang around with for years and finally you truly find out they are not your friends at all. Quite the opposite I presume? Well, as I already said: Nobody or nothing will kill my vibe! I come from a good place, maybe someones should take my advice and my approach to life: Remember to be good, always! ;) See you all out there in the jungle! xoxo

 

 

 

 

 

 

 


saint laurent spring 2018 ad campaign

07 April 2018

 

 

 

 

 

 

 

 

This new ad campaign by Saint Laurent really hit me right in the stomach! So freakin awesome! Pure Love! xoxo

 

 

 

 


Photographer | Inez & Vinoodh
Models | Adut Akech, Anja Rubik, Cara Taylor, Hiandra Martinez, Maria Miguel, & Raquel Zimmermann
Stylist | Alastair McKimm
Hair | Shay Ashual
Makeup | Kanako Takase
Casting Directors | Piergiorgio Del Moro & Samuel Ellis Scheinman

 

 

 


friday - think again

07 April 2018

 

 

 

 

 

 

 

As I got home friday I was a tiny little bit cross with myself. The last time we got a check up (december) at work about as who was the best indoor seller (not on phone), I won both in number of fashionitems and total sale :) This time I was in the top, but not ON top! I always set my own goals very very high, might even be too high! I have a drive that always want me to perform at the absolute top, if I don´t perform I do get really really upset! Bad thinking isn´t it? Or?

Then my family looked at the statistics. Both my father and mother gratulated me being a superseller and performing so well and I did not really know why the excitement? I must have been blind :) I have only worked 75% since January and not as a full time employee, as the ones I was comparing myself with! I finally understood that I actually was on the very top once again  :) :) :) :) . Even though I do feel that the most important with salespersons is the meeting that creates customer satisfaction in providing excellent service, it is always nice to have my very own sale satisfaction too!  Now I do think: What better way to celebrate this, than with my friends tonight? xoxo

 

 

 

 

 

 

 


heels - next fashion purchase

06 April 2018

 

 

 

 

 

GUCCI, Christian Louboutin and Saint Laurent

 

 

 

I really need new black heels for summer! Soo, I decided that this is my primarly fashion items to look for as shopping takes place very soon in my fashionheaven, Bal Harbour Shops <3 I do try to cut down myself on shopping fashion that is not of a longterm use, although heels are getting worn out constantly. Probably due to dancing too much thru the summernights :) These are some of my choices. What do you think?

 

 

 

 

 

Christian Louboutin, Gianvito Rossi and Manolo Blahnik

 

 

 

Or do you think I should go for comfy, rather than sexy? I love slick heels, although maybe it is healthier to "save the feet" in these gorgeous babes? Decisions, decisions! xoxo

 

 

 

 

Givenchy, Christian Louboutin and Alaia

 

All images from www.barneys.com. Please click on image of your choice for a closer look.

 


more words needed - philip warkander

06 April 2018

 

 

 

 

 

 

 

 

This post has to be in Swedish, I have no time to changed all the text relevent to this post into English, although I would have wanted too. It quite baffles me that the webpage itself do not have a English translation? Anyhow, if you are extra curious about the Swedish Fashion Dr Philip Warkander, translate yourself the texts followed by links below! I do promise you, it is sooo worth it! 

 

Då går jag över till svenska i detta inlägg, som en liten variation kan man tänka. Man kan också tänka: Herregud, vad slappt och arrogant mot sina trogna läsare från hela världen? Perspektiven kan såklart variera utifrån person! 

Jag äääälskar Philip Warkander och jag saknar honom sååå i Stockholms akademiska värld. Herregud, byt ut hela SU:s ModeCenter och låt Philip bygga upp ett nytt som är mer aktuellt och mer tillåtande! Philip var min mentor och såsom mentor även min inspiration till att gräva vidare i min forskning och med det väldigt djupt  i den globala modeinustrin. Jag har ju studerat vitt skilda modeområden inom precis allt (ändå aldrig fullärd): Bl.a. PR, marknadsföring, branding, konsumentbeteende, lyx, textilkunskap, image, psykologi, historia, etnologi och ofta i samband med de analytiska begreppen klass, kön, nationalitet etc.

 

Eftersom Philip oftar utgår genom sin plattform BON.se, så klistrar jag här in några underbara inlägg skrivna av min modeguru. Läs, och reflektera gärna, kring exempelvis:

"Lyx är inte att dela allt på Instagram". Där Philip börjar med att utgå en bok skriven av författare som jag läst mycket från nämligen, Peter McNeil och Giorgio Riello. 

"Är 2018 året då modesystemet kollapsar?" Där Philip funderar kring bland annat återupprepningar inom modets uttryck och även om modet verkligen mode såsom ideal bör skrotas, för en lugnare tillvaro.

"Trender har spelat ut sin roll." Som får bli mitt sista exempel på Philips underbara små inlägg. I detta inlägg skriver Philip bl.a. om trender i en sorts kontrast till hållbarhet och kvalitet. Älskar också att han avslutar sina funderingar med orden: "Att man samtidigt stödjer svensk modekultur är heller inte illa."

 

Följ gärna Philip Warkander och andra modemänniskor delade tankar kring mode och som erbjuder såå mycket intressant och relevant läsning på BON.se! xoxo

 

 

Picture in this post from www.bon.se.

 


current feeling - alice in wonderland ?

05 April 2018

 

 

 

 

Went from this -

- To this!

 

Feelings of the day! xoxo

 

 


na-kd - or almost naked

05 April 2018

 

 

 

 

 

 

 

 

 

 

 

Of course one rather go naked all day long and of course that is not something one does! Well, nudists do it on the other hand in public, although they seems to be really f***ed up people with an agenda, besides comfort, in being naked. Attention and free sex perhaps? Is less really more? Or is less clothes less class? 

Old-fashioned as I am I always have covered myself in modest bathingsuits, tankinis and bikinis. Even though I would love to feel free enough to wear fashion like this from NA-KD! Might click home some of these swimwear? Not sure though I would dare to wear them on the beaches of Miami, were I will be in less then a fortnight. What do you think? xoxo

 

 

 

All images from www.na-kd.com. Please click on image of your choice for a closer look.


never judge a book by its cover

04 April 2018

 

 

 

 

 

 

 

 

...I really do love that expression! One may look as happy, sexy, outgoing and careless on the outside, although on the inside sadness, fright and chaos. You can never really know about people, can you?

I learned yesterday about another saying "People live three parallell lives: Public, Private and Secret". Is that true? I do know I have a "public life", not as being a celeb or influencer at all,  just as the result of me using different kinds of social media and keeping a public fashiondiary. This is a front that I choose to show as one side of my personality. Honestly, its actually a very tiny part of me :) "Privat life" on the other hand has soo much more to do about personality with choices in life, ups and downs, ones own choices and things that just happens to you and hit you down.  Not many people, besides family, are close enough to me in order to have access to this life, my true existence. Then we arrive at no3, "secret life". Well my life is actually without any secrets for the one closest to me. The ones I in fact to trust have full access both to all my inner dreams, thoughts, actions and feelings, as well as the hardships in life! How would I else feel so utterly blessed, even through hard times? You know who you are, I cherish you enormously! <3 xoxo

 

 

 


the power within

02 April 2018

 

 

 

 

 

 

 

Daily getting stronger! Strong is the new beauty and I am really talking about stronger on the inside as well as the outside. :) I feel as this extended eastern holiday, off work and other obligations, has boosted me enormously. Soo much time to think about life and not just be like the little hamster running in her cage without a sense of a freely choosen directions in life :) 

This weekend has been mostly all about chillin at home. Putting focus on issues that has to be delt with and decisions that has to be made. Love that solitude mood that is the beginning of something new. That feeling when body and soul works in harmony and balance.

Now off for a refreshing powerwalk around the Royal Djurgarden with Lammis and my little Krispy. Great start of the day! Even though its still wintercold outside, I do dream about the beaches of Miami and counting the days until I arrive. Btw, I know very well that I do not get easily tanned, but one can always dream away in strong inspirational pictures :) xoxo

 

 

 


style icon - crownprincess victoria

01 April 2018

 

 

 

 

 

 

 

 

 

As you probably already know, or?  I wrote my thesis in fashionscience to complete my examination feb 2017 at Stockholm University about CrownPrincess Victoria and fashion, image, marketing and branding. As I worked close to the Royal Court during this research, I do know CrownPrincess Victoria herself has read my thesis (fall 2016-feb2017). In this thesis I have made many suggestions in ways that the CrownPrincess could change her choices of fashion and how these changes would benifit her both as a styleicon in image and branding, and also for marketing her country Sweden and the enviromental causes so dear to her heart.  Read thesis thru link to Stockholm University Libraby here

 

Recently she attended "A Conversation About Water" hosted by WaterAid in Stockhom, dressed up in a beautiful dress from H&M, see picture above.  A sustainable choice if dress of course, as the Crown Princess has become a true styleicon in its every aspect. I must admit that very often it baffles me how strange, for instance stylists, fashionmedia and influencers, use the word: Style. The really should look up what "Style" really stands for. My advice for the swedish fashion media is to educate themselves in this area. At least begin to understand by reading about what Professor Jacob Östberg (Stockholm Business School) has written about the topic "Style". As for instance: 

"Style is a concept used to describe the ways in which certain consumers, or groups of consumers, assemble, modify, combine, and act toward consumer objects and activities. The concept is notoriously hard to pin down since it is simultaneously used at different levels of abstraction and to denote a wide variety of consumption activities, both within academia and in everyday use. The most clearly defined use of the concept is within literature dealing with subcultures, but it is also applied within studies of fashion as well as consumer culture studies more broadly. Most of the time when style is discussed, it is designated to those instances when an active stance is taken with regard to consumption; style is intentional communication, according to Dick Hebdige. Still, even the activities that are not driven by such intentionality would typically lead to something considered a style. Moreover, to be identified as style, consumption activities typically need to be perceived as deviating from a more or less coherent idea of the mainstream. Thus, Hebdige notes, it is a signifying practice where the novel assemblage of elements into style is a way of disrupting existing semiotic sign systems. This having been said, most would agree that also the mainstream has a way in which they assemble, modify, combine, and act toward consumer objects and activities that would have to be described as a style. In essence, it appears that one cannot not have a style. Whether a particular style is good or bad, interesting or boring, in fashion or out of fashion, or in essence stylish is, however, an entirely different question.The word style has been in use in the English language for several hundred years and has typically been associated with a distinct manner of expression in writing or speech. This manner can either be formalized (as when an author is given a style guide to use correct formatting or tone of voice in contributing a text to a book, journal, or magazine) or it can be a personal manner of expression (as in the Hemingway style of writing, i.e., the basic grammar and the unvarnished descriptions). This distinction between formalized and personalized expressions of style is also prevalent in other key uses of the term—for example, when it points to a distinctive manner or custom of behaving or conducting oneself, or a particular manner or technique by which something is done, created, or performed. These latter uses are more akin to the use of the word in consumer culture instances. Style expressions can also be viewed on a scale ranging from the idiosyncratic to the collective. On the latter end of the spectrum, we can imagine expressions such as the Mediterranean style of cooking, suggesting certain commonalities among a large collective. On a mesolevel, we can imagine the stylistic expressions of various subcultural groups, for example, punk style. On the microlevel, there are strictly personal expressions as when someone is suggested to have exquisite style rather than being a slave to fashion".

 

The Crown Princess of Sweden is a styleicon based upon her choice to dress different. She makes, as a consumer, a personal choice in fashion that differs from other Royals contempory and historically. She takes a stand to dress not only in a sustainable way by wearing not only new fashion, but also in her choice of wearing vintage (pre-owned by another person). This stylechoice is a way for her to use fashionexpression as a voice. One could even go so far as thinking about her stylechoice as being a bit of rebellish and a royal subculture. A CrownPrincess, destinated to be the Queen of Sweden, choosing low price market fashion, not exclusive for her and not exclusive luxury. Just a choice of using a beautiful dress from an H&M Sustainable Collection with a pricerange that her people can afford as well. I myself has made to choices of what fashionitems to buy from that collection, that has its release April 19th :) Read more about the collection at H&M website, and see my personal choices below! xoxo