My Diary

burning beach - dubai

22 October 2018

 

 

 

 

 

 

 

 

As it is "Burning Beach" on Friday 28th Oct at Blue Marlin Ibiza UAE I have been looking around for some fashioninspo. What do you think about these looks from "Burning Man"? Too much or too little? Seems legit to me! Will be lit! xoxo

 

 

 

 

 

 


no more words needed

22 October 2018

 

 

 

 

 

 

 

 

 

 

 

 

 


without you

20 October 2018

 

 

 

 

 

 

 

 

 

 

20th of October 2018: Today, 6 months since you left this world behind! And 3 years since he/them broke our lingering hands and forced us apart! I still grieve daily although I know you are in a better place now! I escaped Stockholm and tried to run away from tears to get my mojo back in life, I am on my way now although I will never forget you and us. I will never forget our hopes for a future together and acknowledging a soul mate. I promise to continue beliving that we have "The Fountain" as reassurance! In loving memory xoxo

 

 

 

 

 

 

 

 


friyay - blue marlin ibiza uae

19 October 2018

 

 

 

 

 

 

 

 

Happy Friday!! Friday for me these last months are all about Blue Marlin Ibiza UAE! Only good vibes and proof on how much high energy music and dancing make me love life even more and deeper from a whole different perspecive. Truly brightens my senses in a completely honest way! Love it! xoxo

 

 

 

 

 

 

 

 

 

 


louis vuitton - philip corne

19 October 2018

 

 

 

 

 

 

 

 

You must know about now that I am a bit of a geek when it comes to learing about the luxury global fashion industry :) Both from a fashion science and ethografical perspective, I just suck up"lesson about luxury fashion" preferable from relevant forums or traditional news. 

Recently, at B&T Breakfast Club, Louis Vuitton Australia’s non-executive director Philip Corne, who’s also the non-executive chairman of Cure Cancer Australia held his speech: ‘Retail marketing, how it’s changing and what you can do to stay ahead of the curve’. That man truly confirm many of my personal analysis of the luxury market, both from my academic studies of it and from all my years of working within luxury fashion retail. Therefor, in no particular order I choose to show you some sentences that are spot-on right and gives me a reassurrance that I am not alone with some of my thoughts about luxury fashion:

 

"At LVMH and in particular Louis Vuitton – you have a chairman, major shareholder, and company that is never satisfied – if 3 words are spoken – innovation and creativity are 2 of them – the drive for growth is relentless.

The consumer today – unlike the past – has the power of information at their finger-tips. The world can be shopped from anywhere any time.

In my mind however – what has always been true remains the true. It starts with your product – is it genuine – does it have a clear point of difference – does it have a market – can it be priced effectively into that market – are margins sufficient to produce an appropriate return – is the business scalable – the need to embrace relentless attention to detail and who is your competition both existing and potential?

An added complexity is that having the best product is not enough. Assuming all the boxes above can be ticked then the questions remain:

What is the brand story and how to tell it?
Is it genuine?
Can it stand the test of time?
How to communicate to your current and potential client?
When has this ever been different?

The mode of delivery may have changed but the objective and message remain the same.

I hear much about luxury – an easily used word – apparently now you can purchase luxury toilet paper – computers etc. I hear that personalisation is luxury, surprise and delight is luxury, client experience is luxury, scarcity is luxury – maybe.

In my view the currency of luxury today is trust – trust in product, providence, sustainability, retail environment and trust in the fact that relationship takes precedence over transaction – understanding that if the relationship is established the transaction will follow and trust must be consistently maintained over time.

In terms of marketing therefore regardless of the method of delivery the brands that in my view will win are those that understand these basics and have at the centre of all they do an obsession with having the client as the reason for their existence.".

 

 

Take a moment and think about this sentences and what they tell about the time we live in and what effect contemorary living has on the luxury fashion market. Earlier on at this blog I have posted many clips and texts about LVMH and Louis Vuitton (check out by my searchfunction above). Feels legit for me as I have been in perfect company during these 2 last years. / xoxo

 

 


i forgot something

15 October 2018

 

 

 

 

 

 

 

Sometimes you forget things! This time around it is not all about forgetting a garment before leaving home, awkward! It is all about adressing questions I received about my life in Dubai when it comes to my journey towards mindfulness :) My journey towards mindfulness is all about focusing on myself: Body, soul and heart This include of course a lot of work on: 1. Body, empowering it in strength. The solution for this is to swim, yoga, lift weights and run on the treadmill almost daily. I eat what I want to and when I am hungry. I have never tried a drug or even smoked a cigarette. Alcohol has always been kept in a very small dose. These factors combined makes my body awesome in its function. 2. Soul is the part that I empower by being surrounded by wonderful people who provides the right postive vibes. Simple and legit. This includes of course going out, as I love music/concerts, dancing and meeting new people (and yes I do not need to drink at all to let loose as I often go out clubbing competely sober :) ). It also includes new enviroments to discover in UAE as for example fourwheel driving in the desert, watching a wonderful horsepolo training or visiting mosques. But also extensive reading 3. Heart is all about keeping those close to me in a close and exclusive, excluding all others. This vacation has been a trip from heartbreak as well as beeing a true eyeopener in what kind of people boosts my energy and brings out the best in me. These are factors that helps me into being the best person I possibly can be. With this said, it also comes with being truth to myself in the way that I must be better in putting all others aside. Especially people who are not true friends or try to involve me in their pitiful drama. 

This is all for now at this blog.  These days are  all about being with my dearest friend who visits me. I have missed her so much! So, later dudes! xoxo

 

 

 

 


louis vuitton - alicia vikander

11 October 2018

 

 

 

 

 

 

What a stunner! Louis Vuitton muse, ubergorgeous Swedish actress Alicia Vikander, is smashing in the new Louis Vuitton Cruise 2019 campaign shot by Craig McDean! Love it, badly! ;) xoxo

 

 

 

 

 

Image from www.instagram.com/louisvuitton.


dubai - hot hot hot

11 October 2018

 

 

 

 

 

 

 

 

Dubai is still soo hot! As I got here aug/sep it was over 40 degrees, now just above 35. Hot hot hot, need to keep proper hydrated all the time. Legit to make sure enough salt gets in my body, drink water constantly, almost no alcohol or coffee that is my recipe :) Been a whole lot of partying as in less sleep this last week, so keeping balance is key. Yesterday Moa headed back to Stockholm after almost a week visiting me here in lovely Dubai. Today Jenny arrived and we will have more then a week together, wiie! Amaxing friends and amaxing time! Love it ! xoxo

 

 

 

 

 


lvmh - luxury fashion market - china

10 October 2018

 

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During my Fashion Science education at Stockholm University I was thrilled to learn not just about fashion in terms of fashionhistory, fashionmedia, luxury fashion, creating image and branding or dresshistory, but sooo many courses was also about the global fashionmarket, economy within the fashionindustry and also about the aspects of nationality in fashion both contempory and historically. To add up to this,  all those courses of ethnology keeps me on my toes especially in areas of customer behaviour within the luxury fashionindustry of today.

Of course I try, even though my BA was taken almost 2 years ago,  to keep up with the constant changes at the global fashion market. Of course, I do try to keep you, my faithful readers, updated as well :)

I have read a lot of articles on-line these last few days about the reason for the recent fall of luxury fashion stocks. As I am still all into LVMH and Louis Vuitton ofc, this is my first priority . Apparently this drop is a result of how Chinese customs authorities are stepping up border checks on returning travelers, confirming speculation on social-media networks and deepening a selloff in luxury companies’ shares. LVMH Chief Fiancial Officer Jean-Jacques Guiony said: “The Chinese authorities have some laws that are being enforced with some more strength at times, which is what we’re seeing now”. Last weeks social media reports has reported that China is stepping up border checks in an effort to curb the flow of unauthorized imports of luxury fashiongood as from luxury fashionhouses as Louis Vuitton, Gucci and so on.(Apparently the Chinese market of this luxury fashion is about a third of the industry´s sales and a majority of its growth. I do seems akward that LVMH shares should drop, as for example the last quarterly report is increasing accordingly with analyst forecasts. Although the market is the market and national political decisions always affects shares somehow, shortterm at least)

You might not have knowledge about the word "Daigou Market"? Well, it is a parallell market or some even call it the gray market of imports. For example Chinese residents buy Louis Vuitton luxury products overseas, where prices are lower, then sell these goods with profit on their retur back home to China. This affects the nation fashion companies stores. LVMHs Guiony said about this that it "is not something that we welcome or that we try to promote.". He also add that there are company limits of number of items that customers can buy at the stores, as I know myself for a fact working at Louis Vuitton in Stockholm for such a long time. Guiny also stated that: Despite the risk of unauthorized arbitrage in LVMH’s goods, the company has no plans to equalize prices in China and abroad.

 

This is all about the subject for now!

 

Btw, are you interested in similiar articles about the luxury fashion market there is some long articles and even clips from fashion forums at this website (just search with key words) One of my favourite clip is from a forum held Oxford, starring the head of LVMH Bernard Arnault, and I choose to enclose it below once again. xoxo

 

 

 

 


Image of Fondation Louis Vuitton © Iwan Baan from www.lvmh.com


crown princess victoria - fashion

07 October 2018

 

 

 

 

 

 

 

 

 

I still, ever since the start of my work with the thesis about Crown Princess Victoria and fashion, follow her every fashionable movement :) As I now live in Dubai I was curious if she had ever been here? Well, it seems she has been here on several occations, both in private and as official (pic from 2011).

I wonder how she will dress the next time she visit the Middle-East, as she will visit Amman and Beirut in a couple of weeks? Will she have a different approach to fashion, as she have changed her choices enourmosly since my thesis. I do think this change was a result of my work closely with the Royal Court and at the Royal Castle during fall/winter 2016-2017.  I made many fashion suggestions in order to make her choices in fashion improve her branding and marketing as a CrownPrincess, a member of the Swedish Royal family and representing Sweden and Swedish companies. If you wanna read more, you may seek at this site. One post, as an example, you may read thru link here! xoxo

 

 

 

Picture from www.svenskdam.se. 


dubai - last days

07 October 2018

 

 

 

 

 

 

 

The last days has gone by soo fast! Loved every minute of them <3 One of my bffs arrived last wednesday so we have really been busy. I want to show her as much as possible of my lovely paradise on earth, Dubai! Every day and night has been filled with exploring!

The top of these last days was a Friday birthday celebration and then a Saturday spent with a couple of friends at his own amazing place Al Habtoor Polo Resort & Club. You all know my love for horses, although my sport is dressage! It is amazing to see a sport with magnificant horses that I never experienced before, polo! Thrilling sport in an amazing enviroment! Loved it! xoxo

 

 

 

 

All images from www.alhabtoorpoloresortandclub.com

 


no stress - dubai

03 October 2018

 

 

 

 

 

 

 

Every morning that water soothes my soul! I wake up and hit the pool to go swimming. This truly gives a great boost of energy to kick the the morning off with positive vibes. After that - breakfast on my balcony looking out over wonderful Dubai - before hitting the gym! Love it! 

 

I really just wanna peep in and tell you a couple of things: 1. I will not make any posts the next days as a friend from Sweden arrives tomorrow and will stay at my apartment until Monday. 2. The fashion analysis for spring/summer 2019 taken from the recent FashionWeeks will have to wait a couple of weeks/months. I am on vacay at this moment, chillin is my no1 priority! :) I take my seasonal analysis very serious to make it absolute right and that takes pure grinding even if it is a pleasure. (Usually I cut out pictures, create lists of links and make notes and spread them all over the large table in the diningroom at home. To put it short; I create a mood board with a lot of post-its and images. All those hours/days spent is legit to be able to make a deep analysis of up-coming trends and customer directions in the wonderful world of luxury fashion). I trust you can wait, as the fashion will hit the stores next year anyway.

 

Stay tuned, so much more is coming!

 

xoxo

 


louis vuitton ss2019 - space

03 October 2018

 

 

 

 

 

 

 

 

Paris FashionWeek is now ended for this season! What a show of modernity and innovation in future fashion genious Nicolas Ghesquière for Louis Vuitton. Although, hold up! I am not gonna provide any analysis yet, only express that I am impressed, deeply impressed! Here I provide my personal choice of best looks and some detail images from the collection. House of Louis Vuitton is something truly special for me and this makes me long back to my collegues at Louis Vuitton. Might be back there this winter, or? xoxo

 

 

 

 

 

 

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look.

 

 


paris fashionweek - part V

02 October 2018

 

 

 

 

 

Alexander McQueen

 

 

The most wanted always comes late :) Alexander McQueen was pure magic: Powerful women with a whole new approach armed for the future in the most beautiful way. Very very strong and innovative fashion forward collection by Sarah Burton. Pure love! 

Chanel, as strong as ever keeping to its classic with new cuts, materials, silhouettes and twists! J´adore!

Superexcited to see how Nicolas Ghesquière with his collection for Louis Vuitton will mesmerize me tonight! A show that feels like the grand finale of Paris FashionWeek, before it even started! High high expectations in other words.

 

xoxo

 

Chanel

 

 

All images from www.vogue.com. Please click on image of your choice for a closer look

 


paris fashionweek - part IV

01 October 2018

 

 

 

 

Valentino

 

Elie Saab

 

 

Part IV of my top collections updates from Paris FashionWeek is on! The best is yet to come I presume? Waiting for the big three for me: Alexander McQueen, Chanel and of course Louis Vuitton <3 As usual I do presume those collections will get there own posts here, one by one! Will see? xoxo

 

 

 

Givenchy

 

Poiret

 

Hermes

 

All images from www.vogue.com. Please click on image of your choice for a closer look