As a person - both in private and professional - I do think my main features is being happy, social, kind, curious and energyboosting with a drive to spread positive vibes around me and always be including. My university studies, careers and private life is focused on my passion - creating desire by luxury consumption and lifestyle. I am from january 2021 open for new work opportunities.
From fall2020 - I decided to take my fashionjourney in a new direction - or at least boost my current one - with the advanced academic Curator education at Stockholm University. It has been a struggle, although so fulfilling and being highly motivated was truly the success factor - as I combined studies at fulltime with regular work within the fashion industry.
Late summer 2018 - summer of 2019 - I was on a inspirational tour of the world and grew in more ways then one by discovering new cultures and strengthen my personal self. I had at that time just finished my second fixed contract in a row at Louis Vuitton and knew I was always welcome back. So, I made a decision to travel the world - Miami, Marbella, Maldives, Dubai, Abu Dhabi, Russia and Britain. All in order to find new inspiration and get my mojo back to figure out future paths in life. A wise choice as I look now look back.
About my education - Jan 2017 I took my BA in Fashion Studies at the Media Institution with excellent grades. A new top education and a fashion industry focused academic education based upon on fashion in - economy, consumption, psychology, marketing, pr, branding, history, civics, art, textiles etc. In addition to this I studied ethnology focused on gender, boundaires, identity, human relations and behaviour. Why do consumers function in a certain way and based upon what do they make choices in life, contemporary and historically? What challenges awaits for the luxury fashion industry?
Well connected, I had the privilege to work closely with Royal Court with my BAthesis about hos the Crown Princess Victoria could improve her image by marketing and branding through fashion. I made suggestions about how to improve this and media has experience a huge change in her fashion choices since my thesis got published. She is now dressing in a more sustainable way, even in vintage clothing, as well as choosing fashion that puts herself, the royal brand, her country, her ambitions, interests and achivements in the spotlight.
My thesis : For Sweden – Crown Princess Victoria fashion for royal duties. The thesis itself became possible thru my personal connections as I recieved the honor to work closely with members of the Royal Court to make my research. I was the very first to be invited to look into the swedish royal wardrobe on an academic level in order to analyze, and later on in my thesis make suggestions, in order to improve the Crown Princess fashion choices for a positive boost of her image and regal brand. My thesis has had a huge impact (even though the greater public do not know about the thesis at all) The Crown Princess herself has choosen to change her fashion approach considerably based upon my suggestions in the thesis. The fact that the Crown Princess has improved her fashion choices these last years and that this has been noticed and applauded around the world in papers as US Vogue and even boosting her popularity in polls by the Swedish people, is a surreal feeling when thinking I played a small part behind that regal branding and image change. I made suggestions about how to improve her awareness of dressing accordingly to situation and media has experience a huge change in her fashion choices since my thesis got public. She is now dressing in a more sustainable way, even choosing second-hand and vintage clothing as well as choosing fashion that puts herself in focus. Conclusion - never underestimate the power of fashion and dressing right.
The Media Institution at Stockholms University wrote about my thesis: "An ambitious essay on a hitherto barely researched topic of importance to Swedish contemporary fashion culture. The paper covers a wide range of materials, from interviews to press photographs and an exhibition, using a flexible approach in its analysis, where interesting observations and thoughts are linked to relevant prior research. An important work that is characterized by commitment and creative independent thinking. Read the thesis by following link!
If you want to contact me your are most welcome to do so by email:
Art Curating at Scheffler Palace
As part of my curator education I had an internship at Scheffler Palace in Stockholm. I worked as an assistent to Camilla Hjelm, Head of Art Collections at Stockholm University. My tasks has been:
Assistant Manager Visual Merchandiser at ImageGroup
In the luxury retail business of Sweden - Imagegroup is the franchising company behind flagshipstores Mulberry, Bottega Veneta, Max Mara and concept multibrands stores NK Access in Stockholm and Gothenburg and NK Runway.
Multibrand stores include brands such as GUCCI, Saint Laurent, Off White, Alexander McQueen, Balenciaga, Valentino, Céline, Dolce & Gabbana, Loewe, Versace e.g.
After many years in the business with experience from both franchisee stores and unique retail stores Imagegroup and it's employees have profound experience, a strong relationship with the press and a deep understanding and know-how of the luxury fashion business.
Job description - Ensuring that all luxury fashion goods of Imagegroup Stockholm stores are presented in the most desirable way possible. The position include responsiblilty in tasks as:
Client Relations Manager and Senior Sales Advisor Mulberry
As a Client Relations Manager at the flagship store in Sweden I work with the Store Manager to develop and drive the clienteling strategy in store. This position also include a job as a Senior Sales Advisor with tasks as:
Client Advisor at Louis Vuitton Stockholm
Excellent top seller and strong business relationship with high-end customers. Responsibility: Jewellery and accessoires. Excellent HQ and managment feedback on sale and customer reviews throughout. Conducting staff sale meetings to increase sale and create cutomer satisfaction.
Client Advisor and Freelance modelling
Head Fashion Buyer, Marketing and Modelling
Freelance Modelling, freelance fashion assistand and fashion assistant at the largest fashion magazine in Sweden (DamernasVarld)
Freelance model with assignmets for catwalk, editorial, commercials and commercial movies