My Diary

#makeapromise - louis vuitton

29 June 2018









For the third year of its partnership with UNICEF, Louis Vuitton help to raise awareness with funds that will support the most vunerable children of the world. By purchasing the Silver Lockit Fluo, our clients come to aid of more then eleven million children in Syria and neighbouring countries.

Since the start 2 years ago, over 4 million USD has been raised to UNICEF amazing work, by this partnership with Louis Vuitton. (The Silver Lockit Fluo retails at €250, €100 of which is donated to UNICEF)

The Silver Lockit bracelet is a symbol of protection and the design, and innovation by George Vuitton in 1890, is inspired by the tumbler lock. The sterling silver padlock is held on a cord, available in five colours (yellow, orange, pink, blue and black).

Why not stop by at our wonderful Louis Vuitton store today and talk to me about  #MAKEAPROMISE?! xoxo






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last update - menswear 2019

27 June 2018









My last update from the recent best menswear collections, with some female looks thrown in that make it a bit blurry, being presented these last weeks. As I already have promised, an analysis, about the new fashion luxury, will be finished and posted here before the week is over. Probably thursday or saturday as those are my days off work :) xoxo







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update - best collections

24 June 2018







Dior Homme, Spring 2019 Menswear




This is as always my choices of the last days best collections and my selection of best looks. I was truly impressed by Kim Jones entry for Dior Homme, very fresh and I feel very much with an air of the luxury that Monsieur Dior would adore in todays fashion. Ann Demeulemeester is constantly a fashion house that impresses me. I had problems of just choosing a few looks, as best looks, the whole collection was amazing.

These last weeks I feel I have not been doing analysis like I should to make this fashion diary truly legit as I want it to be. This, I feel should my strength so next week I promise to do an extended post about what I call "The New Luxury". The reason for that post is my thoughts after the first Louis Vuitton menswear collection by Virgil Abloh. There is a new luxury and what does this new luxury stand for? Have the connection to heritage, that used to be a main factor in the preservation of the largest luxury fashion houses, disappear? What has the new fabrics to do with the new luxury? The presentation, casting and setting for the new luxury, is it based upon the fashion house itself or a way to change the luxury fashion houses to something entiraly different in the future? Well, all these questions will be discussed by my in an extended post and out of my academic background in fashion science and ethnology :) Stay true to me, so much more is coming! xoxo





Mugler, Resort 2019


Ann Demeulemeester, Spring 2019 Menswear


Hermes, Spring 2019 Menswear


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new collections - best looks

23 June 2018





Alexander McQueen Spring 2019 Menswear




This is the new collections being presented these last days. As always I present the best looks according to my very own personal taste! Sarah Burton is leaving her post as creative director for Alexander McQueen menswear so this was her last collection for the fashionhouse. I was mostly impressed by the designs by John Galliano for Maison Margiela, fashion forward and with a whole new approach in his artisanal collection to luxury fashion for men in a very high-end glamour decadent way! Brilliant! xoxo





Off-White Resort 2019



Self-Portrait A/W 2018 Pre-Fall



Maison Margiela Spring 2019 Menswear



Dries van Noten Spring 2019 Menswear



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glad midsommar - "happy midsummer"

22 June 2018











Still on the ferry since early morning, on the way to our beloved country house at Åland. Åland is a large island with a waste archipelago in the middle of the ocean between Sweden and Finland.  I got up very early and took the 7 o´clock ferry and soon I will arrive. (6 h later). The picture I just took show how we are heading towards open ocean, so about 2 hours left until I arrive and my father picks me up on the dock.

Today is a really big day for local celebration. For the people at Åland I do think "Midsummer" is even a more important tradition than Christmas. The elderly in the village prepare for months to make the event as traditional and memorable, with a huge respect of the village heritage, as possible. Åland is a truly magic place and it is the essence and joy of my childhood summers. My grandmother, on my fathers side, grew up at Åland as a child. Our family still own a huge farm with houses, barns, stables and too much land and water that are hard to care for as no one of us live there all year round. Thank God for the farmers in the village around that are able to help and take care of our familys land with grewing grain and vegetables on the land and taking real good care of the forests, bridges and docks. <3

Well soon I arrive! This weekend I will become one with nature and the wild elements in the middle of an ocean. Blessed! Will be back in Stockholm Sunday evening! xoxo











louis vuitton - virgil abloh - epic

21 June 2018










Louis Vuitton menswear has gone thru a huge transformation all mastered by the new creative designer for menswear, Virgil Abloh! This first collection for ss2019 menswear is juicy, fresh and superfly! From the time Kanye, Vesna and Virgil was pure grinding. The beginning with for example internships at Fendi and photoshopping all day long, this creative group struggled their way into the very top of the luxury fashion industry. So impressed! Impressed not just by the collection, also the setting, the show, the music and all the details as casting and so forth. Mostly I feel that this appointment of Virgil Abloh by Bernard Arnault will have such a huge impact that it in fact will change the way we look upon luxury fashion in the future. Congratz!! Here I present the best looks according to my taste, although I do not want you to miss out on the full experience, so I infold the show below! xoxo









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menswear 2019 - raf simons - pure genious

21 June 2018






Raf Simons



I must say that I simply adore the sense of body and the creations by master Raf Simons. I, who do not especially like the oversize garments shown on the catwalks these last years, looove the way he makes oversize become truly sexy and beautiful on men. This collection is like a starlight in fashionheaven. I got a momentum in menswear fashion that I will long remember. How much rebel, makeup, luxury and futuristic together with oversized moves my fashionheart. Thanks Mr Simons, I am grateful for this experience! 

Other menswear 2019 collections I liked these last days was Valentino and Off-White as you see my choices of best looks below. xoxo









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on the catwalks - tuesday

20 June 2018





Elie Saab Resort 2019




The collection for Elie Saab was a biggie in many ways! Many looks and so many looks that I found soo adorable as you see in this post as I had problems to just choose a few :) Also pure love for Paco Rabanne that I do feel is truly fashionforward and exciting. Alexander Wang, well fierce and sexy as f**k! xoxo




Paco Rabanne Resort 2019


Alexander Wang Pre-Fall 2018


Stella Mccartney Resort 2019


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update - menswear spring 2019

19 June 2018











This is an update of my top looks from my own choice of the last days best collections presented on the catwalks. I do know the collections are menswear 2019, although with some female looks that makes my fashionheart beat a bit extra I have to include those looks. Btw, omfg or maybe gosh, those high heel futuristic gymnastic sandals from Dsquared2 (shown to the left of this post). I crave them sooo badly! Superfly!! xoxo





Tom Ford












Giorgio Armani


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recently from the catwalks

17 June 2018








Dolce & Gabbana



These are my choices of 2019 best collections from these last days. It is a bit blurry to write out what collections are resort and menswear, due to that it is all in a mix nowadays. So bare with me if there are many female looks presented here from menswear collections. I am a women you see and that is today my main focus in desire of fashion :) xoxo



Victoria Beckham


Ulla Johnson


Ralph Lauren





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summerburst - friyay

15 June 2018







Summerburst is on! The weekend is gonna be on fire! Soo, now I am gonna dance my little ass of in the spotlights of the pride of all Swedish Summer festivals- Summerburst. Pure love! Gotta run, as one of my main highlights for the evening, Alan Walker, walks on stage  20.00! xoxo










update resort 2019 - recent from the catwalks

12 June 2018






Philosophy di Lorenzo Serafini







These are my favourite looks from my choice of best resort 2019 collections presented these last days. Are they not adorable? xoxo





Norma Kamali


Giorgio Armani


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a sunday at torö - solitude

10 June 2018








Today is a day for reflection. Reflection of these last months and how it really hit me so hard. Angie will pick me up in her car very soon and then time for a roadtrip to her beloved countryhouse at Torö. I need nature and I do crave ocean and that salted wind in my hair. I also prefer to spend my time with Angie as I truly love her and the way she always pick me up from the deepest bottom with her smile and positive attitude to life. 

I might be a bit extra sad that I did not get the chance to say goodbye, as I of course was not invited to the funeral. It is hard to face the fact that someone who said I was his true soulmate and was forced from me by foul play from his entourage, would approve of my not having the chance to say farewell properly.  I must put this behind me the best as I can and of course learn from what happened. Love does not conquor all, as least when people lie, cheat and put you in a bird cage without a chance to fulfill your inner dreams! I do not blame anyone but myself for not understanding the foul play going on behind the curtains from those wanting to keep you out of love and all for themselves! I am sorry for that! Maybe I am a too goodhearted person to understand the evil inside some people. I miss you sweet music man and I will never forget the time we spent together that we both thought was the beginning of something magic for the entire life! xoxo






louis vuitton - jackets I adore

08 June 2018






Louis Vuitton Lambskin Malletage Jacket


Louis Vuitton Transparent 3D Monogram Raincoat 




If you ask me what jackets this up-coming fall that my heart are truly set upon? Here they are, all from Louis Vuitton! I wish my wallet was as big as my love for fashion! :) I want them all, although I do think I have to make a choice between them! Tricky! xoxo





Louis Vuitton Raw Denim Studded Jacket 


Louis Vuitton Mink Biker Jacket 


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saint laurent - menswear - spring 2019

07 June 2018






Saint Laurent



Omg! So legit! What ubersexy menswear collection Anthony Vaccarello has created for Saint Laurent! Pure adore for me! <3

I love the 70s influentual vibes on fashion, especially when it proves to be legit as fashion of today. Those Studio54 vibes, those vibes of Mick Jagger not giving a fuck about anything but expressing himself. This rebellion collection is so legit and makes a woman like me feel a bit passionate whimsy ;)

This collection also sends me back to academic basics as I get a flashbacks to what Kawamura wrote about the difference between clothing and fashion. Clothing is just a material product, fashion is a symbolic product. Clothes you can touch, fashion is untouchable. Clothes are necessary, fashion is optional. I also get hit by how fashion depend on a certain change in the social structure of society and needs a modern society based upon transparence and flexibility. How much this collection provides vibes that everything is possible and manifests male body and sexuality. Rebel rebel, yeah!

I also take in the vibes by the choice of styling the models. This collection with its clothes dressed upon this type of bodies, makes a pure fulfillment of joy. About beauty and the choice of models and styling I look back at my ethnologic academic studies about "Hair". Especially what Biddly-Perry and Cheang wrote about how the hair has a function from a social perspecive based upon theories about hair as a fallosymbol and the cutting of hair as a symbol of castration. Still in todays society, long hair stands for social freedom and rebellion. The way men keep their hair in a certain socity provides facts of partiarchate, extremism, secularization, tradition and modernity in that society. It is the flexibility of hair that empowers a system of representation and identity. Another theorist, Douglas, did analysis of shaggy and smooth hair to illustrate the relationship between body and situation. He came to the conclusion that shaggy hair, still a symbol of rebellion, can be found among those professionals who are in a position to critique society, in particular, academics and artists. Smooth hair, however, is likely to be found among those who conform.

The modern male identity that Anthony Vaccarello provides with this collection, styling and choices of models make me feel a bit fuzzy inside :) "You making me feel hot, hot, hot!" xoxo





Saint Laurent


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resort 2019 - on the catwalks - update

07 June 2018








This is an update of what has been shown on the catwalks these last few days! As usually I present the top collections accordning to my personal taste and some of the very very best looks. Enjoy! xoxo




Prabal Gurung



3.1. Philip Lim



Ports 1961



Johanna Ortiz



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rimowa x off-white

06 June 2018









This is cool! I do love the luggage that Rimowa does in the way being superfly yet classic and of really high quality. Now Rimowa has stepped it up even further with ubercool Virgil Abloh and his Off-White creating a collaboration with Rimowa. As I do need new gear for all my adventures late summer and up-coming fall: Gonna get down with one of these suckers! Read all about the collection at Rimowa, thru link here! xoxo




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tuesday - ocean calling for me

05 June 2018










Today is a Tuesday off work! I am feeling a strong sense of craving nature today, maybe due to all the mourning these last months! Truly in need of ocean and the elements! Soon, Angie will pick me up in her car and I do think we will drive to her country house by the ocean at Torö! This little Alice really feels like being in her Wonderland as the wind is blowing, the air smells like salted sea and Mother Nature holds me to her bosom and says: Everything gonna be alright! xoxo







new collections - last week

05 June 2018










Sorry for bad fashion world up-dating this last week! Here I present the best looks from the recent top collections on the catwalks (pre-fall 2018, resort 2019 and spring 2019). Enjoy! xoxo




Alexander Wang




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resort 2019 - this weeks catwalks

31 May 2018








I am neither a fashionjournalist neither a fashioneditor so therefor the rules for fashioncritizism as Yuniya Kawamura writes about in "Fashion-ology", do not apply for me. With this I mean: I do not use "silence" as a way of critizism as fashionmedia usually do. By not exposing collections, and looks, silence is the proof of "not approved of" in todays fashionmedia. This blog is my very own I have no hesitation about telling my very own fashion thruth :) No chiefeditors and no commercial interests to take in considiration before speaking out, liberating. :)

This are, according to my taste, the best looks from the recent catwalks showing off resort 2019 collections.  However, this is the first time in years I do not approve of the creations by Alessandro Michele for GUCCI. I feel rather bored! It is way to blurry and way too much that makes me feel that I can not understand what that genious want to express with the collection? I must admit I do adore a few looks, although the collection feels out of order and out of time. Modernity? Do not think so! I might be wrong, or? I even tried to find out if the case might be that accessoires will lift up the validation of the entire collection. After looking at details from the collection, I got even more disappointed :/ Michele have been my love and one of my fashiongurus for years, why am I so truly disappointed now? 

Well, here are a few looks I do adore from GUCCI  (6 out of 115) and also looks from other collections that I really do enjoy! xoxo





Coach 1941




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sick of being sick

30 May 2018









I have been home sick with high fever and a sore throat this entire week. I am so fed up with just laying in bed while trying to drink as much water as possible to drive the fever out of my body. Sweating and freezing in a strange mix changing hour by hour. Now I have been forced to try ginger shots too, nothing seems to work? Any ideas about cures or quick fixes? Hit me up! xoxo




louis vuitton cruise 2019

30 May 2018







There is truly something very special and very genious about that Nicolas Ghesquière! Even for me, being very used to analysis and looking upon humans wearing fashion as a part of expression them as cultural beings from both my fashionscientic and ethnology background, I find it hard to describe my feelings for this collection in short. To sum it up, even if I perhaps should not do so: It is all about that sense of a genious combining fashion with art (or fashion being art), yet still get it to function all the way to the heart. It is all about that feeling of making subcultural ingredients desirable and with that switching it into desire and luxury. It is all about the creation of new silhouettes and a new sense of body, without deforming the body  instead dress the body in a new beautiful way. 

For me Ghesquière really has done an amazing collection, perhaps the strongest collection of all fashionhouses for many years? Lucky me, I will be able to let my customers experience the collection and witness their admiration too. :) These are my personal choices of looks, are they not amazing? xoxo








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dior resort 2019

26 May 2018









What was yesterdays Dior Resort 2019 collection about? For me, it did not feel so much as a resort (or cruise) collection at all, except for the choices of boots that gave the look the easy feeling of a resort collection. I do adore the accessoires and I do adore the capture of a blast from the Christian Dior past origin from the 50s. A bit of a questionmark, for myself, with all the tulle and long long skirts for a resort collection? On the other hand the looks are gorgeous and I do love the fact that lace is really coming back bigtime which of course make an excellent ingrediens to that all so familiar feminine look as being the signature mark of Monsieur Christian Dior himself. The setting, for me as being a horselover, magic :) The weather must have been a hustle, truly raining cats and dogs. On the other hand there is a saying that rain makes great buisiness. I expect that will be true for Dior with this collection! Well done! xoxo










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best sunprotection - maxidresses

24 May 2018






Dolce & Gabbana, Chloe and Missoni




Dreaming about a colorful and vibrant summer :) I do have a very fair skin and get so easily burned. Skinproducts with a high sunfactor is a must for me as well as wearing maxidresses and hats.  Today I was shopping on-line as I need new maxidresses pronto for up-coming hot hot summer days and nights ;) This is the ones that I selected from! My choices will be shown, when my orders arrives :) xoxo





Attico, Borgo De Nor and Vetements



Zimmermann, Emilio Pucci and Camilla



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what is on my mind?

23 May 2018









These are the things on my mind as I woke up this morning:


1. Work 

Just about 2,5 months left before my looong vacay. I decided last year, as I graduated, that I would have summer-fall 2018 all to myself. Travel wherever I wanna travel. Live wherever I wanna live. So from July life will be all about myself :) This last 4 years I have been studying more than fulltime and working on the side within the fashion industry halftime or fulltime! I am proud of my achievements and feel I have earned and deserve off this hectic rollercoaster called Life.

2. New opportunities

I got a job assignment for the first week of August in my mail last week. All details included and I can not figure out if that career is for me, modelling I mean. Amazing photographer with an amazing work background. The job is catalogue for swimwear and lingerie. The salary between a 5-6 figure dollar income!! As you know me, I am not thinking about the money at all! If I would sign that contract it would be all for getting a new thrilling experience. Well, well I have not decided yet? 

3. Last month grief

Been on a huge mourning period this last month. I have also kept my mourning and chock away from social media with the deepest respect for someone who did not want to be in the public eye! Been shaking and crying for the first two weeks. Now as four weeks has passed by,  at least I can sleep an entire night without tears. I still miss him, the life that could have been with a soulmate that I now know also acknowledged me in the same way! <3

4. Matters of the heart

I will never never ever settle for less! I will never ever be with someone who do not trust and respect me for the person that I am! Judge me on the outside and you will never find out what is within my soul. Love and kindness will find its way! I am in absolutely no hurry! 


Thats all folks! Time for an afterwork this evening as Louis Vuitton HQ is in town! Fab! xoxo





new collections - resort 2019

23 May 2018








These looks are my choices from my top collections released this week. I want them all! My top pick would be the 70s style! xoxo







Roberto Cavalli



Bottega Veneta



Oscar de la Renta



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mrs alice - rolemodel

19 May 2018









As everyone is looking towards the Britain today due to the wedding of Prince Harry and Meghan Markel, I choose to spend that time indulging my top instagramaccount of the word Alice Naylor Leylands, MrsAlice! <3 

When I look at her pictures I dream away to the time I myself will be a Mrs Alice. I also wanna work in the fashionindustry in some way, I also wanna spend a lot of time with my children as they are growing up. I also wanna have an awesome husband and live in a marrige where family always comes first. I also wanna live a life surrounded by horses and hounds. 

Mrs Alice is the only true lifestyle rolemodel I ever found on social media. Belive me, Mrs Alice you got me hooked on a freakin awesome feeling! xoxo








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time to hit the gym

18 May 2018









I really had too much to do recently so the gym has been lacking my attention. Although I have been doing powerwalks for hours almost every second evening with my little yorkie. I have no actual stress to hit the gym as I do adore my figure and would not like to change anything about it. The reason for wanting to hit the gym is to feel stronger and get that energy boost only a hard workout provides. Love it! xoxo





The bound between father and daughter

18 May 2018










It is so true there is a very special love between father and daughter. As usual every year,  I went with my father to Miami a couple of weeks ago. Amazing days and amazing evenings with laughter and deep discussions in a perfect mix. I can tell my father exactly everything, he have my back no matter what - unconditional love both ways. This last weeks I have preferred to spend my evenings with him. Our evenings together has always been so important for us. Just the two of us loving every minute spend together. When I was a child I waited for him to come home late lat in the evening. Then we always went out playing tennis on the empty schoolyard, climbing trees in Djurgården or going biking. No matter how late or how dark the evening was! Mother always let me stay up very very late as she thought it important for father and daughter to spend quality time alone. 

This last weeks we have been hanging out almost every second evening. I have prefered it that way as I miss having him around daily. We like to grab some dinner or take loong walks around town together. One thing that is quite funny is that my father is still so freaking good youthful looking, dressing trendy that sometimes people who never met him with me before, actually thinks I am on a date :) Awkward, hehe! Love him to bits! xoxo










givenchy resort 2019

18 May 2018










This collection is freaking awesome! As usual I just pick out my choices of top looks. Brilliant collection! xoxo






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