My Diary

scarf season - coming up

30 March 2018














Is not scarves the ultimate fashion accessory? As I was watching the models walking the runways from recent fashionweeks, I noticed that scarves were so very present in soo many collections all over the world. A big trend in other words!!! It is such a wearable accessory too and sometimes even function as a garment. You may wear scarves around the neck, or worn as a bandanas, maybe made to function as a top or worn around the waist like a belt, perhaps wrapped around the wrist as a bracelet or why not attached to a handbag to make it pop? At my wardrobes almost all of the scarves are from Hermes, so I checked out their website to have some ideas for some new scarves to complete my summer looks. Here are my choices! Lovely, are they not?  xoxo










Editorial images from Vogue Germany by Photographer Greg Kadel.

Images of scarves from

Please click on image of your choice for a closer look.


easter mood - mrs alice

28 March 2018








My easter inspirational moodboard comes from the wonderful instagram account by Mrs Alice! I can see myself in a future with a wonderful man that I have fallen deeply in love with, many little rascal children and a living with horses and hounds. <3 I would love to have a great mansion where our family in generations can live all together :) Ofc, I also wanna somehow combine family and working a little bit in the fashion industry, just as Mrs Alice. It is legit to dream, is it not? xoxo







All images from instagram by Alice Naylor Leyland @ Please click on image of your choice for a closer inspirational look.



virgil abloh - louis vuitton menswear

26 March 2018










Now it is finally out: Louis Vuitton has decided for Virgil Abloh as the new artistic director for menswear, read more in this great article by Vanessa Friedman and Elizabeth Paton for New York Times! The rumors have been ongoing every since Kim Jones stepped off with his final amazing menswear collection for Louis Vuitton a couple of months ago. I do think that Virgil Abloh as the choice for the fashionhouse was not a bet that should have been done with very high odds :)  If you wanna know more about the former and new artistic directors for Louis Vuitton menswear and their thoughts on fashion, watch this clip below from sept 2017 / xoxo










Picture from




iconic people - my life

25 March 2018










As I woke up on this Sunday, way to late, I let my mind float away in thoughts! Thoughts about the people that I have surrounded myself with before and the ones that I choose today. Of course not just my choice, just as much the choice of the people who want me to be included in their life. If someone really lets me down, I cut the connection immidiately with no regrets and never to return. These people are forgotten for me and layed aside and I am actually surprised how easy these desicions are for me nowadays :) Another thing with me is that I really love spending time all by myself. Everyday of the week I rather be alone,  than having to be close to someone or someones that I do not click with. Or as Oscar Wilde put it "To love oneself is the beginning of a lifelong romance" :)

Lately I have discovered, even more frequently than ever before, how judgemental people really are. Who have the right to critizises a person for the friends they choose to have? Are for example your friends choices in life and actions something that you yourself have to be countable for? Lately I have heard everything from that I have friends that are too old, friends who are participants in silly realityshows, friends that are too wild and sometimes even to lame? I have always in my life been judged from the perspecive of my beauty, not so much by men though ;) Beauty can be a blessing, at the same time a curse. Envy is one curse that can hit a beauty another one is that beauty can stand in the way of being taken seriously. 

Nowadays I am very good at observing, observing who is real and legit in their connection with me and have my back and stands up for our friendship. I I do have many acquatiances in life. You know people you hang out with, sometimes partying with and so on. I am very well aware of the difference between friends and acquatiances in life. I acknowledge that I do need them both in leisure and in business. In my younger days I felt like it was a blurry line between them both, now it has become almost crystal clear. 

When it comes to love then? Well, if a person can not publically stand for being interested in you from the beginning, why wait then for it? Why wait for something so uncertain and unpassionate as struggling with love in the beginning, at that time when love should actually feel like the most powerful drive? I have never hunted love, maybe so due to that I am very confident that love always will find its way all by itself someday in someway :) <3 






louis vuitton - aw2018 - powerful

06 March 2018











Nicolas Ghesquière showed off his wonderful Louis Vuitton aw 2018 collection at Musée de Louvre. I must add I have not received an initation, once again :) Must be the postoffice fault as usual ;) Well, it was magic shaw that I watched with the rest of the staff while gathering at the Louis Vuitton flagshipstore in Stockholm. Above I have choosen the most wonderful looks according to my personal taste. The entire collection made me crave and feel desire. It was modern, innovative and very high end. If I would choose one word to label the collecion it must be, luxury! Luxury in the sense of the feeling that modern women has the luxury in todays society to choose her way of life, independent! Power collection! xoxo











All pictures from Please click on image of your choice for a closer look.


chanel rtw fw2018 - my choices

06 March 2018











Chanel deserves its own post on this website! These are the best looks according to myself and my ideas of dressing up for myself. I have also shown a variety of images showing details that are adorable! Pure love for Chanel, as ususal I might add! xoxo








All pictures from Please click on image of your choice for a closer look.


Paris fashionweek - best collections - part V

06 March 2018






Zuhair Murad



Zuhair Murad showed a collection that was almost made for me! Really love love love all the looks and would kill to get to wear them! This is my last part for Paris Fashionweek. Later on Chanel and Louis Vuitton is still coming up, although those fashion houses always deserve their very own exclusive posts :) xoxo



Alexander McQueen




John Galliano




Stella McCartney



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paris fashionweek - best collections - part IV

04 March 2018





Haider Ackermann




Elie Saab








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Louis Vuitton - for Mr Right

03 March 2018







For me it is not just important to dress on-fleek myself! Equal important, that Mr Right is looking smashing! Therefor I present a small choice from Louis Vuitton that Mr Right could choose to impress me and keep the homefire burning ;) Or,  not just impress me, complete me is more the right word! xoxo





All pictures from 



pfw - rtw aw 2018 - a brief analysis

03 March 2018






Haider Ackermann, Louis Vuitton, Redemption and Saint Laurent



Well the sexy and female smoking is still since the time when Yves Saint Laurent first introduced it a key iconic garment. Smoking in different shapes for different occasions in the creation of ones identity: Sexy, rock-chick and also for very classy power women in todays society. Awesome!




Redemption, Chanel, Givenchy and 



Well the wurm for the 70s continue across the Atlantic from N.Y to Paris. The variety in 70s looks are endless, these are a few of my fav with fur as a main ingrediens. My top one is the updated pimp look from Mulberry, ubercool!



Valentino, Chanel, Akris and Off-White



As I think about Paris I often tend to feel pure love and being in love with that wonderful capital of romance. Why not dream away in some wonderful Parisian romantic dress with all ruffles? Ruffles and romantic is another major trend.




Hermes, Alexander McQueen, Givenchy and Isabel Marant



Hello leather! Sexy leather comes strong in many collections. Sometimes presented as black leather looks from top-to-toe, although one huge trend is the power belts, sometimes a belt in the shape of a corset, over a dress or a suit to spot out that tiny waist. Sexy and powerful!




Givenchy, Haider Ackermann, Poiret and Rochas



Metallic has been strong for many seasons. The all-silver looks from last seasons has turned into metallic in all colors and very much so the trend is more into golden colors and the earth scales of coloring.  Wonderful!



All pictures from Please click on image of your choice for a closer look.


mfw - rtw aw 2018 - a brief analysis

03 March 2018





Missoni, GUCCI and Etro



First trend of Milan - Hippie goes glam 70s! I do adore these looks, some of them toned down and so beautiful in its simplicity and some of them ubercool and funky glam rock goes hippie kind of feeling. Adorable, sexy and sooo wearable!



Dolce & Gabbana, Dondup and Fendi



Furs are a BIG trend that continues in Milan too. The modern change is more applications, more patterns and fur in a larger variety of clothing and accessoires. The choice is yours, wanna go real or wanna go fake! Gorgeous all the way!




Max Mara, Versace and Philosophy di Lorenzo Serafini



Leather trending in a way that leather is not a part of the outfit, rather the entire outfit. Love it sooo much! You can also see the big trend with superhot small leatherdresses that shows off loooong legs and a belted thin waist. Uberhot!


All pictures from Please click on image of your choice for a closer look.


lfw - rtw aw2018 - a brief analysis

03 March 2018





Mulberry, Simone Rocha and Mulberry


London Fashionweek was more romantic then ever! Of course there was a lot of the British heritage in the collections as checks and punk. Although my thoughts was that London really was all about beauty this season. The female siloutte and thought of the woman as an "english rose", with a modern twist of dresshistory was a big trend.

Btw, I also has acknowledge that white lace is trending very strong, both for men and women! Another trend that is coming soo strong is the scarfs. Scarfs attached to the body everywhere as an vital accessoir for both men and women upcoming fall/winter. 



Chalayan, Halpern and Temperley London


This trend started up strong for this season. The divided body! A body dressed in a combination of fabrics, patterns or cuts that almost looks like two dressed mixed up to one. Also here you see the trend from NY moves over the Atlantic sea and reaches the British Islands, with its trendy focus on sexy shoulders and featuring glam metallics.



All pictures from Please click on image of your choice for a closer look.

nyfw - rtw aw 2018 - a brief analysis

03 March 2018





Pamella Roland, Alice + Olivia and Jonathan Simkhai


I must begin to make absolutely clear that this is an anlysis that front my personal taste and therfor expresses trends I prefer!

NYFW and this short analysis must begin with the dress of my dreams! A dresschoice by heart <3 The David Bowie dress with my favorite Bowie finger expression, love it. These three first looks are examples taken from my first trend, "shoulders and waists"! The new sexy from NY was much about showing of shoulders and flauting a thin waist. Often put in focus with a belt, although many corset over dresses was also presented as a big new trend.



Juicy Couture, Red Valentino and Tom Ford


The second trend that is still going strong in NY was glam. Glam and shiny metallic in a magic combination of fabrics, patterns and cuts.



Libertine, Anna Sui and Zimmermann


The third big trend is somewhat of boheme go punk mix. Very strong and soo cool, Love it!


All pictures from Please click on image of your choice for a closer look. 


paris fashionweek - best collections - part III

02 March 2018






Isabel Marant








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paris fashionweek - best collections - part II

01 March 2018










And so Paris Fashionweek continues :) These are the best looks from the best collections of today! I do know Isabel Marant is on the runway tonight, well we will see if the collections is on my part III post tomorrow then? My analysis from the recent fashionweeks for aw 2018/2019 will be completed on sunday or monday! Stay tuned, so much more is coming! xoxo



Paco Rabanne




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paris fashionweek - best collections - part I

01 March 2018






Saint Laurent



Paris Fashionweek has started up awesome, as espected I must add! <3 Saint Laurent, Dries Van Noten and Mulberry really hit me right in the stomach. I was most impressed of Saint Laurent, as usual one of my top collections during this magic week. Saint Laurent never lets me down! Well, last season Saint Laurent actually let me down with the choice of models. The models last season I do remember had the most aweful legs ever to wear the ubersexy in need of loong-legs sexy looks. This year is a huge improvement in that area, the models complete the designs and therefor complete the looks. Maybe they changed casting director to this season? Well done, if that is the case!!! xoxo




Dries Van Noten






Christian Dior




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Thursday - thoughts of the day

01 March 2018








This is my current thoughts of the day:

1. I have got my LV phone now and this workweek has been truly amazing! I get such awesome feedback in texts from my customers, feedback that almost make me cry of joy! <3 This feedback is my very own, and I do not share it with anyone! I must say that customer fulfillment is one major part in loving my work at Louis Vuitton! 

2. What an awesome dinner yesterday with Jean and Jonas! We are all in the fashionbuisiness, me and Jean at Louis Vuitton and Jonas at Chanel. Lot´s to talk about and what a great fun hanging out with those amazing guys! Raincheck very soon I hope! <3

3. Getting my hair done today as it is my day off work. Probably it will take many hours and I am thinking about getting more blonde highlighters or might even go straight platina blone ? Well, It is all up to my hairstylist to lead the way! I will follow his advices as always :)

4. I feel like I let my readers down a bit! Usually I do a lot of fashion analysis based upon my personal taste and from my own way of looking upon todays society with as always my academic fashion background as a true guidance! I will work on the logistics and work out some kind of schedule to get back to regular posting in a fashion sense that continues to make a difference and at the same time differs from plain traditional fashionbloggers! Promise/ xoxo






influencers - no more fakes

27 February 2018








Woke up early today, checked my Instagram and got a big energy loss watching all the pictures by so called influencers that really bored the hell out of me :/ I shut down Instagram and instead went to look at Linkedin and that really made a great start of the day :)  There I read that Swedish Frida Boisen, TV Show Host at TV3, Key Note Speaker & VP Head of Digital at Bonnier Magazines & Brands, has written about something I felt inspired of: The great change in the way that buisnesses look upon the use of influencers! Boisen writes about how this huge change in in todays digilitzied society and that it is in fact  - A change of power!  This change is all about how trustworthy influencers ,with a strong brand that is based upon true values, will lead the way in todays society. These new influencers and their work will lift brands and move the focus towards their own personal choices in a trustworthy and inspiring way. Influencers by heart, you might call it! Love it!

I am sooo sick and tired of the main part of the Instagram influencers. Sick of the fake world they promote and actually feel sorry for the direction the world has been turning to recently! Sick in the way this instagrammers cheat their followers AND the brands they represent! There is no real person behind them it seems, no true interest or direction in life! No intelligence, no values and it seems they are not even aware of what position they put themselves in? I might be wrong, is it all about making a short time buck? 

I welcome this huge change as you already must have read on this page many times. I want to be inspired by real influencers, I want strong branding muses and I do not want to be cheated at all! Ofc I want to be tempted, thrilled, excited and moved in the way influencers creates desire, but not just plain lied to! 

In old days, sadly people went to the circus and paid an entrance feed to look at the bearded lady or the elephant man. Instagram feels so much like a modern version of that circus of today, sadly! The more fillers and implants you have in your breast and your butt, the more followers and attention to attract buisness partners!? But who sane person look upon these "influencers" as a mean of creating ones desire? This is where I think the buisness partners get cheated even more then the customers ! Followers and likes has no equal sign to creating desire and increasing sales! I want a revolution! xoxo





craving - shiny shiny leather

26 February 2018







Leather jackets from Alexander McQueen, Saint Laurent and Off-White


Leather pants from Haider Ackermann, Saint Laurent and Unravel Project


Leather pants from Isabel Marant, coated cotton blend pants from Rick Owens and vinyl pants from Unravel Project


Leather skirts from Helmut Lang and Isabel Marant Etoile. Vinyl stretch skirt from MQ Alexander McQueen.


All pictures from Please click on image of your choice for a closer look.


much ado about fashion

26 February 2018









Omg time really flies! Sometimes I feel I get nothing done, then I find out I am doing to much! Well, work is pure grinding and at the same time a pure joy!<3 Sometimes I feel I really need to develop my fashion sense further and try on something new! On the other hand I love my work and my collegues at Louis Vuitton, sooo offers of a new jobopportunity must involve something truly exciting for me. Money has never been my drive! It have always been about developing myself and building up my fashionsense for the global fashionindustry, especially withing the "luxury" segment which is my speciality.

Today is my day off work! No lying at the sofa at all! Errands and meetings are taking up most of the day, I do have time for lunch with Ello, a manicure and a visit at my grandmother :) One thing I just found out is that I have failed you readers as I promised to post my analysis of London fashionweek last weekend. Now the schedule for me is too hectic, as this website takes a lot of time to keep up.  You know that I have already posted my analysis of New York Fashion Week. London and Milan fashionweek analysis will be posted asap, pinky promise! Btw, do not forget that tomorrow the fashioncircus arrives into a new fashioncapital, Paris! Superexcited!!! xoxo






milan - best collections - part V

26 February 2018





Dolce & Gabbana


Philosophy di Lorenzo Serafini





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milan - best collections - part IV

24 February 2018





Rossella Jardini






Giorgio Armani



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Versace - fw 2018 - remembrance from the past

24 February 2018









I really love Donatellas collection for Versace collection fw 2018 that was presented last night during Milan Fashionweek <3 There was something special about it, a rememberance in some way! Could not really put my finger on it for many hours. I read about how Vogue thought is was an "80s glam collection", still I could not get the collection right in my mind?

Then it struck me:  The collection remembers my of my mother! My mother was a huge fan of the creations by Gianni Versace and especially the collections around the year I was born, 1994. I looked in my mothers closet after fashion items I remember mother wearing thru my childhood. Guess what, I found the denimshirt like the one in the middle above. Same color and same cuts with the pockets and buttons. Almost 25 years ago and still the Gianni heritage is sooo strong in the modern collections created by his sister <3

I also found a bag in mothers wardrobe, from that same period. A Gianni Versace Couture bag in a "trunk square size". With chains, like the one below, decoration the front of the bag. I texted and ask my mum about the bag. All she remembered was that it was in the Versace window at Bond Street, London. It was exposed all by itself in a whole window and she fell in love. She still remembers that the bag cost an enourmous amount at that time,  £2500!! Much more then all other bags at that time! But, she thought love at first sight is love for sure! :) Today I have searched after that bag on internet and the bag is nowhere to found, it must have been a very limited exotic one at that time!?

Versace has always had a special place in my heart. As a child I was often dressed in "Young Versace" from top to toe. I still remember how ids and their mothers in school whispered: Alice has such strange clothes for being a child! 

Soo, as you see: Alice is a fashionista from birth and has never been afraid for being different!  xoxo







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milan - best collections - part III

23 February 2018







Antonio Marras


Roberto Cavalli




Emilio Pucci


For Restless Sleepers



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Milan - Best collections - part II

23 February 2018







Fausto Puglisi




And so fashionweek in Milan continues with the new ready-to-wear fashion collections for upcoming fall/winter 2018/2019. Analysis of the catwalks from the fashioncapitals Milan and Paris, will be posted here after Paris Fashionweek. For now, I just present my personal choices of collections and samples of what looks I adore the most! xoxo





Max Mara







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milan - best collections - part I

21 February 2018






Bruno Cucinelli


Alberta Ferretti







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moncler - what a start of milan fashionweek

21 February 2018





Moncler 6 Noir Kei Ninomiya 


Moncler 4 Simone Rocha


Moncler started up Milan Fashionweek with a Big Bang! Wow, I am sure of what I wanna wear for my skitrips next winter :) Love it! Read more about the Moncler sucess in Vogue thru link here! xoxo


Moncler 3 Grenoble


Moncler 1 Pierpaolo Piccioli 


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london - best collections - part III

19 February 2018





MM6 Maison Margiela




Mary Katrantzou


Christopher Kane



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london - best collections - part II

18 February 2018




Temperley London


Gareth Pugh



This is my report no II from the fall/winter collections of 2018! These choices are as usual the best collections according to me and presented by a few images of my top looks from those collections. <3

I was very excited to see what Symonds Pearmain (Fashion East) had created this year, yet the collection was not up my alley at all this time and sadly I did not understand the message either. My mistake perhaps? I do love the modernity and flick change of fashion and how one never knows what the artists are influenced by and how the interpret time. London Fashionweek is always something extra in fashion to look forward too, and being excited about, from that point of view! xoxo






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london - best collections - part I

17 February 2018






Simone Rocha






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