My Diary

resort 2019 - this weeks catwalks

31 May 2018








I am neither a fashionjournalist neither a fashioneditor so therefor the rules for fashioncritizism as Yuniya Kawamura writes about in "Fashion-ology", do not apply for me. With this I mean: I do not use "silence" as a way of critizism as fashionmedia usually do. By not exposing collections, and looks, silence is the proof of "not approved of" in todays fashionmedia. This blog is my very own I have no hesitation about telling my very own fashion thruth :) No chiefeditors and no commercial interests to take in considiration before speaking out, liberating. :)

This are, according to my taste, the best looks from the recent catwalks showing off resort 2019 collections.  However, this is the first time in years I do not approve of the creations by Alessandro Michele for GUCCI. I feel rather bored! It is way to blurry and way too much that makes me feel that I can not understand what that genious want to express with the collection? I must admit I do adore a few looks, although the collection feels out of order and out of time. Modernity? Do not think so! I might be wrong, or? I even tried to find out if the case might be that accessoires will lift up the validation of the entire collection. After looking at details from the collection, I got even more disappointed :/ Michele have been my love and one of my fashiongurus for years, why am I so truly disappointed now? 

Well, here are a few looks I do adore from GUCCI  (6 out of 115) and also looks from other collections that I really do enjoy! xoxo





Coach 1941




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sick of being sick

30 May 2018









I have been home sick with high fever and a sore throat this entire week. I am so fed up with just laying in bed while trying to drink as much water as possible to drive the fever out of my body. Sweating and freezing in a strange mix changing hour by hour. Now I have been forced to try ginger shots too, nothing seems to work? Any ideas about cures or quick fixes? Hit me up! xoxo




louis vuitton cruise 2019

30 May 2018







There is truly something very special and very genious about that Nicolas Ghesquière! Even for me, being very used to analysis and looking upon humans wearing fashion as a part of expression them as cultural beings from both my fashionscientic and ethnology background, I find it hard to describe my feelings for this collection in short. To sum it up, even if I perhaps should not do so: It is all about that sense of a genious combining fashion with art (or fashion being art), yet still get it to function all the way to the heart. It is all about that feeling of making subcultural ingredients desirable and with that switching it into desire and luxury. It is all about the creation of new silhouettes and a new sense of body, without deforming the body  instead dress the body in a new beautiful way. 

For me Ghesquière really has done an amazing collection, perhaps the strongest collection of all fashionhouses for many years? Lucky me, I will be able to let my customers experience the collection and witness their admiration too. :) These are my personal choices of looks, are they not amazing? xoxo








All images from and Please click on image of your choice for a closer look.


dior resort 2019

26 May 2018









What was yesterdays Dior Resort 2019 collection about? For me, it did not feel so much as a resort (or cruise) collection at all, except for the choices of boots that gave the look the easy feeling of a resort collection. I do adore the accessoires and I do adore the capture of a blast from the Christian Dior past origin from the 50s. A bit of a questionmark, for myself, with all the tulle and long long skirts for a resort collection? On the other hand the looks are gorgeous and I do love the fact that lace is really coming back bigtime which of course make an excellent ingrediens to that all so familiar feminine look as being the signature mark of Monsieur Christian Dior himself. The setting, for me as being a horselover, magic :) The weather must have been a hustle, truly raining cats and dogs. On the other hand there is a saying that rain makes great buisiness. I expect that will be true for Dior with this collection! Well done! xoxo










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best sunprotection - maxidresses

24 May 2018






Dolce & Gabbana, Chloe and Missoni




Dreaming about a colorful and vibrant summer :) I do have a very fair skin and get so easily burned. Skinproducts with a high sunfactor is a must for me as well as wearing maxidresses and hats.  Today I was shopping on-line as I need new maxidresses pronto for up-coming hot hot summer days and nights ;) This is the ones that I selected from! My choices will be shown, when my orders arrives :) xoxo





Attico, Borgo De Nor and Vetements



Zimmermann, Emilio Pucci and Camilla



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what is on my mind?

23 May 2018









These are the things on my mind as I woke up this morning:


1. Work 

Just about 2,5 months left before my looong vacay. I decided last year, as I graduated, that I would have summer-fall 2018 all to myself. Travel wherever I wanna travel. Live wherever I wanna live. So from July life will be all about myself :) This last 4 years I have been studying more than fulltime and working on the side within the fashion industry halftime or fulltime! I am proud of my achievements and feel I have earned and deserve off this hectic rollercoaster called Life.

2. New opportunities

I got a job assignment for the first week of August in my mail last week. All details included and I can not figure out if that career is for me, modelling I mean. Amazing photographer with an amazing work background. The job is catalogue for swimwear and lingerie. The salary between a 5-6 figure dollar income!! As you know me, I am not thinking about the money at all! If I would sign that contract it would be all for getting a new thrilling experience. Well, well I have not decided yet? 

3. Last month grief

Been on a huge mourning period this last month. I have also kept my mourning and chock away from social media with the deepest respect for someone who did not want to be in the public eye! Been shaking and crying for the first two weeks. Now as four weeks has passed by,  at least I can sleep an entire night without tears. I still miss him, the life that could have been with a soulmate that I now know also acknowledged me in the same way! <3

4. Matters of the heart

I will never never ever settle for less! I will never ever be with someone who do not trust and respect me for the person that I am! Judge me on the outside and you will never find out what is within my soul. Love and kindness will find its way! I am in absolutely no hurry! 


Thats all folks! Time for an afterwork this evening as Louis Vuitton HQ is in town! Fab! xoxo





new collections - resort 2019

23 May 2018








These looks are my choices from my top collections released this week. I want them all! My top pick would be the 70s style! xoxo







Roberto Cavalli



Bottega Veneta



Oscar de la Renta



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mrs alice - rolemodel

19 May 2018









As everyone is looking towards the Britain today due to the wedding of Prince Harry and Meghan Markel, I choose to spend that time indulging my top instagramaccount of the word Alice Naylor Leylands, MrsAlice! <3 

When I look at her pictures I dream away to the time I myself will be a Mrs Alice. I also wanna work in the fashionindustry in some way, I also wanna spend a lot of time with my children as they are growing up. I also wanna have an awesome husband and live in a marrige where family always comes first. I also wanna live a life surrounded by horses and hounds. 

Mrs Alice is the only true lifestyle rolemodel I ever found on social media. Belive me, Mrs Alice you got me hooked on a freakin awesome feeling! xoxo








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time to hit the gym

18 May 2018









I really had too much to do recently so the gym has been lacking my attention. Although I have been doing powerwalks for hours almost every second evening with my little yorkie. I have no actual stress to hit the gym as I do adore my figure and would not like to change anything about it. The reason for wanting to hit the gym is to feel stronger and get that energy boost only a hard workout provides. Love it! xoxo





The bound between father and daughter

18 May 2018










It is so true there is a very special love between father and daughter. As usual every year,  I went with my father to Miami a couple of weeks ago. Amazing days and amazing evenings with laughter and deep discussions in a perfect mix. I can tell my father exactly everything, he have my back no matter what - unconditional love both ways. This last weeks I have preferred to spend my evenings with him. Our evenings together has always been so important for us. Just the two of us loving every minute spend together. When I was a child I waited for him to come home late lat in the evening. Then we always went out playing tennis on the empty schoolyard, climbing trees in Djurgården or going biking. No matter how late or how dark the evening was! Mother always let me stay up very very late as she thought it important for father and daughter to spend quality time alone. 

This last weeks we have been hanging out almost every second evening. I have prefered it that way as I miss having him around daily. We like to grab some dinner or take loong walks around town together. One thing that is quite funny is that my father is still so freaking good youthful looking, dressing trendy that sometimes people who never met him with me before, actually thinks I am on a date :) Awkward, hehe! Love him to bits! xoxo










givenchy resort 2019

18 May 2018










This collection is freaking awesome! As usual I just pick out my choices of top looks. Brilliant collection! xoxo






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Philipp Plein ss2019 Resort

17 May 2018






This week Philipp Plein showed the resortcollection for ss 2019. As usual I feel there is something very special with this brand! Can not figure it out, might be a feeling of always legit. Legit for the interpretation of time and legit for the interpretation of "don´t giving a fuck" or "do-watchu-like"! Very powerful and joyful is my verdic! xoxo






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new - prefall collections 2018

17 May 2018








Here I present this weeks best collections for pre-fall 2018 according to my taste. This is also my choices of best looks from those collections ofc :) xoxo



Ralph Lauren



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time to run

16 May 2018









Really gotta run very very soon! Dinner @ Wall 10 0´clock and looking forward for a fab night out :) 

As I was working over tonight doing some vm at our lovely Louis Vuitton flagshipstore in Stockholm, gotta get fixed in less then half an hour! All I need to have time for is to jump in the shower, put on a little make-up on and figure out what heels that will make me wanna shake by booty off this magic summernight out?  xoxo





royal wedding dresses

15 May 2018











This post will be in Swedish as it is about a current televison program on SVT: "Royal Weddingdresses". As you already must know is that these Royal weddingdresses in fact played their part in my fashion scientific thesis "CrownPrincess Victoria - dress in royal duties" . I will discuss the program and the connection to my thesis in Swedish below. Bare with for not translating into English, as the program itself and my thesis has no translation into English either! xoxo


I helgen sände SVT programmet "Kungliga brudklänningar" vilket är ett ämne som var en stor del av min forskning inför mitt modevetenskapliga uppsatsarbete med "För Sverige i Tiden - Kronprinsessan Victoria - klädsel i kunglig ämbetsutövning".  Största delen gav min forskning gav mig svar på hur Kronprinsessan Victoria kunde ändra sin kungliga garderob och genom denna förändring få positiva fördelar i sin image genom förändrad branding, pr, marketing och även att hon genom förändrad klädsel kunde visa vilka frågor som stod henne närmast hjärtat, såsom miljöfrågor. (Jag vet att Kronprinsessan själv personligen fick del av min forskning och även min uppsats när den var färdig) 

Tilläggas ska i denna del av uppsatsen innefattade även ett specifikt ämne "Kungliga brudklänningar" med ett ursprung i den då pågående utställningen på Kungliga Slottet. I min modevetenskapliga forskning blev jag inbjuden till Kungliga Slottet för att göra några intervjuer. En av dessa intervjuer, som tog plats på Kungliga Slottet, gjorde jag med chefen för Kungl. Husgerådskammaren och Bernadottebiblioteket, Överintendent Margareta Nisser-Dalman. Hon ansvarar för förvaltningen av de kungliga slottens lösöresamlingar och Bernadottebibliotekets samlingar av böcker och fotografier. En del av det s.k. "kunskapsförmedlande arbetet" sker ju i form av utställningsverksamhet (intervjun i sin helhetsform finns som bilaga till min uppsats).  Kronprinsessans bröllopsklädsel har jag också undersökt extra nära genom en egen fältobservation vid Kungliga Slottets utställning ”Kungliga brudklänningar 1976-2015”. I uppsatsen har Kronprinsessans brudklädsel undersökts i jämförelse med Drottning Silvias och de samtida prinsessorna inom svenska kungahuset, men även andra historiska och samtida europeiska kungligheter. 

Vad tyckte jag då om det aktuella SVTprogrammet? Jo, det var trevligt att höra kungligheterna själva berätta om sina brudklänningar och självklart även de svenska designers som var intervjuade :) Vad jag saknade i programmet var dock en förmedling av den känsla som Drottning Silvia berörde så fint i sitt invigningstal då hon förklarade utställningen som "En utställning i kärlekens tecken". Vad jag också saknade var bilder på utställningens konstruktion och uppbyggnad som är en stor del av upplevelsen, att via brudklänningarna komma de kungliga brudarna närmare. Programmet gav mig främst en sorts nostalgisk återblick till för mer än ett år tillbaka när kunglig garderob tog upp den största delen av mitt liv! :) xoxo









a spiritual moodboard

12 May 2018









This is my moodboard about my current status! I see you everywhere is a beautiful rememberance of a beautiful soul. Things happens around me daily that I can not explain, sometimes it sooths my mind to think you had something to do with it. Like a sign from another place, maybe! Or, maybe I am fooling myself and maybe I have been so oversensitive in grief these last weeks that I tend to read in more things to stuff than actually is true? Might be just my way of mourning and still hoping you are present in a spritual way?  I just wanna tell you that if you are there, I do feel you presence and this moodboard is all about drifting away in beautiful memories! Love









All images from Vogue Germany by Camilla Åkrans.





candy 4 summer

12 May 2018






Dolce & Gabbana and Valentino




Summer is coming up and I need candy! Although, I do my very best to choose more fashionable healthy nowadays as buying vintage and less new products, I tend to consume some new candy every summer season anyway. Temptation and desire are high for these ones! How may I resist?! :) xoxo



GUCCI and Prada 

Alexander McQueen and Chloé


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new collections - my choices

12 May 2018





Alexander McQueen Pre-Fall 2018



This is a mix-max of the recently presented new various collections. In this post I just present my favourite collections and my choices of top-looks from them. Enjoy!! xoxo



Burberry Resort 2019


Prada Resort 2019


Mugler Fall 2018 RTW


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“Heavenly Bodies: Fashion and the Catholic Imagination”

08 May 2018









I love to get the chance to experience fashion exhibitions at museums <3 Any exhibition about fashion got my head spinning with inspiration in search of new knowledge and education. As a real nerdy fashion scientist I also tend to do my analyis of exhibitions out of theoris from Marie Riegels Melchiors book "Fashion and Museums-Theory and Practice". I tend to almost breathe in absolutely everything: The fashion subjects, the presentation, the informational material and ofc also stuff like lightning and staging. It is truly important for me to figure out what kind of message the curator who constructed the exhibition tries to send to me as being a voyeur and I do try to challenge my viewing in a deeper perspecive based upon academic concepts like history, ethnology, religion and art. I have discovered that the more I focus on details and do my very own analysis, the more interesting the exhibitions becomes for me.

In modern time museums has discovered that a way to keep relevant and attract visitors is very much based upon making traditional museums into democratic institutions of knowledge, education and pleasure. Although not only institutions as museums, as for example one part of my BA essay was based upon a bridal fashion exhibition at the Royal Castle in Stockholm. During my research I did an interview with our Royal Court representive Margareta Nisser-Dalman who is the head of "The Royal Collections Department". (A department that is responsible for the management, care and maintenance of the works of art and furnishings at Sweden's ten royal palaces). As she was responsible for the bridal exhibition we had deep discussions on what to think about in terms of making a fashion exhibition and the importance on sending a message that the viewer would understood, all in symbosis!

My thesis was based upon, for example, Erving Goffman theories about dramaturgical sociology. Shortly I may describe this approach as that the elements of human interactions are dependent upon time, place, and audience. I did my thesis upon this theory by Goffman by seeing the bridal fashion exhibition as a stage and the bridal dresses as actors performing on a stage. In that way I could do a theatrical metaphor in defining the method in which one human being presents itself to another based on cultural values, norms, and beliefs.  The goal of a exhibition is acceptance from the audience. If the exhibition is a succeess, the audience will view the exhibition as the curator/museum wanted it to be viewed.

I will of course the next time I am in New York visit Metropolitan Museum of Art’s Costume Institute exhibition, “Heavenly Bodies: Fashion and the Catholic Imagination,” that opens on Thursday, May 10 and continues until October 8. If you wanna read more about the exhibition use link to Vogue here! I sense you do not wanna miss out on this exhibition if you are a true passionista, as in having a deep passion for fashion! xoxo








bernard arnault - lvmh

06 May 2018











As you already have figured out I do love interviews and discussion about fashion. This is about Bernard Arnault (head of LVMH) and his way into the luxury fashion industry. The interviews are really eyeopening on how a person, that is all about creativity, at the same time can build up a buisiness in this extraordinary way. 

I do love the discussions about what luxury really is and also the thought about the fashion industry in the future! What I do lack in the discussion is the perspecive of creating desire as the customer is about to do his/her fashion purchase choices! Ofc, the spot is on modernity, craftmanship, heritage and creativity. About recruiting innovatore in design from the best fashion universitys. Although there is much more people needed in the fashion industry and further more much more fashion studies than design and PR. The fashion analytics in as for instance how the luxury products need to be presented, not only in adverts and catwalks, yet even further in the creative and thrilling meeting between salesperson and customer that has to take place on a certain platform to create the all important desire. The future is very much about wanting to be seen as an individual and wanting to be acknowledged for this. These questions and analysis should get a larger focus as I want to make clear in just a few sentences here. The future of luxury stores for instance, is making geographic places where the customers feels welcomed, relaxed and acknowledged. With this said I can go on to my etnology academic studies as for example citylife in a distant future with the creation of luxury market places for the urban cities.  The demands and challenges for architechts within the luxury industry to forecast the change in cutomer behavior and how to meet up this changes. I do not presume to say that the days of internet shopping will be over, although the demand of the luxury customer is soo much more about beeing seen and acknowledged that the discussion I see really focus on today.

I do not have time for this now, trust me I will come back to this further in a more analytic academic way in the near future. Now off to catch the sun this lovely sunday! xoxo




dsquared2 - my kinda summer

06 May 2018








As spring is come it is about to change into the more laid back look for me. Summer for me is all about denim, heels, leopard, black and ofc start of wearing hats and caps. This is my chill fashion mood for today as I soon will be strolling down to Strandbryggan, the spot to be during these warm summerdays inside the capital of Stockholm. xoxo






Might be the short summer we have in Sweden that really drives me to wear skirts and shorts almost daily. Leg day in a different way, everyday! Feels legit! xoxo





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off to work @ louis vuitton

04 May 2018










This weekend you will find me at work! Before walking down to the Louis Vuitton store this morning, I want to introduce you to the bag "Twist". On the Louis Vuitton website states that: "Nicolas Ghesquière’s emblematic creation is reinvented each year in new colors and patterns. First introduced on the runway in 2015, the Twist bag was Nicolas Ghesquière’s modern interpretation of the Epi Trapeze clutch from the Maison’s archives. With its signature LV Twist Lock and versatile design, the Twist has quickly become a pillar of the new Louis Vuitton classics. For this season, new special finishes join the classic Epi models in fresh colors".

Why not stop by and let me present the collection for you? Soo much new adorable and desireable fashion in store presently! Here I show you some of the "Twist" bags and also a wonderful videoclip "The Spirit of Travel". Get inspired for a wonderful summer coming up and if you have any questions or wishes, do not hesitate to stop by the store or call me up and make a personal appointment! xoxo











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a fashionable friday - chanel

04 May 2018










Yesterday,  Chanel was the first of the top fashion houses of the world to show off its Resort Collection 2019. What an amazing start of a promising fashionable 2019.







The Chanel collection was all about the word "Resort". Leisurewear with a feeling of walking the French coastline of the Mediterrarean Sea, maybe hop on a yacht or take a beutiful fresh typical local dinner while the sun sets far far away.  A whole lot of French glamour, a whole lot of the luxury of leisure and the luxury that time really is in the hectic society of today, but also with some amazing flashbacks from the glam 80s. Brilliant, and I here present my personal best looks, even though I think a collection of this should be presented by smiling models :)







I can not wait to see the Resort collections, also to be shown in France,  that are soon due for Louis Vuitton (28th of May), Christian Dior (25th of May) and GUCCI (30th of May) <3 



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show must go on

04 May 2018










After two weeks of mourning and cherishing memories of importance, show must go on! Life continues and ofc so do I. What better way to illustrate my current feeling with this song. What an amazing artist and what an amazing transformation, do you not agree? I give you 2 clip by the same artist, which one do you prefer? xoxo









kanye west - about fashion, virgil abloh and lvmh

02 May 2018











Let´s put it straight: Kanye West, Virgil Abloh and Dvemna Gvasalia used to be creative together. How did this creative masters get to have such influence and power in the fashion industry of today? Well, Kanye tells it all! In this video he tells his story about subjects as why choose the fashion industry, why as creative designers, the new concept of luxury, what is the aim of fashion and his idol, head of LVMH, Bernard Arnault. My suggestion is to scroll forward and get it straigh out between 1.09.05 - 1.25.00! xoxo










bridal collections for spring 2019 - might not be my year

29 April 2018











These are my favourite looks from the bridal collections for spring 2019. This was actually the only collection that I could choose looks from. I was truly utterly disappointed with the rest of the collections. From my perspecitve the marriage is primarly about connecting your heart and soul to just one man, in eternity. The looks from the other collections I thought was either too much sexual appeal with see-thru materials, boobs and bootys being showed off too much or just very fashion forward as in modernity with a variety of colors and accessoires. In both cases without true respect for the traditional ceremony.  You might call me old-fashioned? Let´s agree on that then, as when it comes to love and marriage, I am very very traditional and oldfashioned! xoxo





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walking on

29 April 2018









After 10 days of chock and grief I am walking on in my life! I thought that I walked on over 2 years ago, although sadness and chock hit me like I never would have expected. My body got out of function both internal and external. Been crying most of the time, mostly in the beginning. Blessed I was in Miami then and not in Stockholm to get a distance to the familiar town and the familiar faces.

Now I am finally feeling like really and truly walking on when it comes to matters of the heart. With every end there is a new beginning! 

So, please forgive me for my absence :/ Turbulent times has really hit me and I have needed to be close to the people who matters the most in my life <3  Will continue fashion blogging from now! xixi




Picture of my wonderful Mulberry shoes has the function as a illustration to this post.



the fountain

26 April 2018










You will live thru time in eternity! You are a meaning and you are a very special soul forever! xoxo









to a beautiful soul

21 April 2018









This is for YOU and with a promise that you will never be forgotten by me! Even though 2 years has passed: This is for the memories of never letting hands go, making promises for the future, acknowleding a soulmate, waking up on the rooftop together, discussning the meaning of life and your favorite movie "The Fountain". This is for singing lovesongs together and watching the wonderful sun rise over the rooftop over and over again.

As you wrote "The worlds so small..." on the picture I took of you, I knew for sure you was sending a message to me about what we talked about so many times. I know what he/they did to us and I know it is hard when you "surround yourself with people who demand so little of you" and also with people who only do "what you ask them to", in order to fulfill their dreams of a lifestyle. What you wanted in life was at this time so very different and although I never told you: I was proud of your decisions a couple of months later.

My thoughts are with your family, your fellow musicians/DJs/producers, and the fans. I promise "You will live forever" xoxo













miami beach - dresscode

20 April 2018










This is todays mood and a friendly reminder to all you out there who thinks the way a women dress can be a subject of sexual harassment! Is it now wonderful how images can speak louder then any words! Take care of yourself out there and remember be kind always! xoxo











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