My Diary

shy - yet, let me tell your whats on my mind

17 October 2017








These things are on my mind currently! 


First, matters of the heart! I know I am not easy and I definitely know I am not a basic bitch. I do take love very seriously and see no point of dating anyone I can not imagine myself with endlessly <3 I have many guys as friends, with no benefits I might add whatsover, maybe because with guys it is more fun less drama and competition? Anyway, I have not had a boyfriend for years even though I have had deep feelings for someone! Life is a journey and my heart will find is match when destiny finds its way, I do trust in that! xoxo

Second, life currently! Working a lot and working out a lot :) Buisiness as usual with the little time off best spent with family and close friends. Pure love for everyone in my closest circle! Even though I might not say it as much as I should: You mean the world to me! <3

Third, future plans! For know I am already planning Christmas :) I want the entire package and sometimes I think I go back to being a child come Nov each year! This Christmas it seems to be celebrations at our place. A whole lot of family members, Korinths and Al Fakirs as usual, with great food, many laughters, lots of children and games ofc! On this subject I might add that you must see this documentary series from Finland "They call us immigrants" made by Peter (who also works at TV4). It has got such awesome reviews and I do think it is time for Swedish TV to produce such a series with him. Immigraton is such a big topic on todays political agenda and if anyone got the legitimity and abilitly to move people in this area, its Peter! <3 Follow link here!

Thats all folks!!! And remember, be good always! xoxo





Old picture of me in my teens while working for Martina Bonnier (Damernas värld) Dress Lars Wallin Couture and hat from Malinda Damgaard.



erdem x h&m - lovely

13 October 2017









Still a couple of weeks left until the release of the collection by Erdem x H&M :) These are the fashionpieces that I do want so much for myself! If you want to learn more about the collaboration, discover the first look from the collection and know the prices follow link here to Vogue! xoxo






All pictures from Please click on image of your choice for a closer look.



who´s a dumb blonde?

13 October 2017







Yesterday GUCCI made a stand againt fur! I simple love when fashioncompanys take responsibility in different areas :) On the other hand fur is not my personal way of taking stand, instead I choose my very own way. I use fur, but I do not use fur that could have produced in a process where the animals was tortured for their skins, therefor I avoid fur from rabbits, wolves, foxes and seals for example. I eat meat and use products made of leather, but I try to be more aware of my choices in thoses areas too. I try to educate myself about our planet and the enviromental issus as best as I can, therefor I have made my own principles to follow, as above about fur! But also in the area of eating meat. I have many friends who are vegan, I am not! I try to eat more chicken and only from chickens that are from Sweden and that are living freely outdoors. I also have goals to eat read meat only a few times a month from local producers in order to make sure that the cows for example are not transported a long disctance and also that they are living outside freely eating grass. This choices are quite easy to make in Sweden, especially as the food is so well tagged in different ways.:)

As I saw the movie "Before the Flood" I added one more rule to make my own personal stand: I do avoid palmtree oil!!! The reason why? Look at the movie and discover how much the plantations of palmtrees in order to produce oil are done at the expense of a whole rainforest and for that our entire planet. Palmtree oil exists in everything from ketchup to soap, so I always look at the table of contents of all products just to make sure! 

Everybody can make an effort for this planet, choose your very own personal way! Educate yourself in the subject and be sure that every effort counts! xoxo





train to gain

11 October 2017








Currently struggling with time! Pure grinding in other words and life do feel like preparing for a fight! :) Learn as much as you can, train and train all the time, stay focused  - all in order to achive success towards your goals in life. Therefor this site is not as deep in its fashion analysis as it should be and I do apologize for this. I could quit this site for good, but I do hope I will find time to return with posts better than ever in a near future. :)

Still working at Louis Vuitton and loving it <3 As I already told you I will be at the Louis Vuitton HQ in Brussels for a week in the beginning of Nov. Later in Nov it is time for an extended vacation in Dubai and Abu Dhabi with Angelica with a visit at Formula 1. After that all Dec is about work and Christmas preparations :)

Everything good in life comes to them who stay on the path of being the best person they can be, nothing new in this! That is why my main rules of success in life is knowledge, creativity and staying humble. Kindness is underrated and therefor I always surround myself with people who has their hearts in the right places. I do love my life so far, so I will continue on this path towards success careerwise as well as keeping my personal life completely drama free and always with gratitude and love in my heart! xoxo









louis vuitton ss2018 - mesmerized

03 October 2017







As I finished work today at Louis Vuitton, we stayed at the office to enjoy the show together with a glass of champagne :) You might think I have an extra friendly eye towards the collection by Nicolas Ghesquière due to working at Louis Vuitton myself? No way Jose, this site is my very very own true fashionstory :) Maybe it is some magic flowing in the air that are not describle for humans that make me think that this collection is the best of all RTW SS2018 soo far, or it might just be a fact? I do adore it and I do desire so many looks for myself, maybe the whole collection if greedy was my in my nature :) I do love the comeback of the ooh sooo historical garment thru fashion history, the doublet! You must know by now that I am a sucker for - as being a fashion scientist -  fashion history, heritage, craftmansship and innovation - all combined that are factors that creates desire. If I would choose 3 garments on a wishlist for my birthday up-coming spring it would be: 1. The leatherjacket 2. The grey/blue doublet and finally 3. That wonderful metallic silver flurry dress with a bare back.

This collection is truly mesmerizing! <3








All pictures from 


chanel on a tuesday

03 October 2017







I did really like this collection and I think it talks to me extra much because it is sooo much Gabrielle. I love that Karl Lagerfeld take the "see thru" perspecive to another level. How tired am I of all dresses and looks where the underwear and cameltoe is showing in full? Why wanna go out all dressed up for a fab party in a beautiful gown where the focus turns to what you are wearing under it? Therefor I do love the idea of "see thru" in a more modest and modern form as in this collection. I also do love the references and feelings of the fab 20-30s :) Another thing that hit me is the poses: The female models feels so strong and fierce visually, although mainly styled with looks in bright and pastel colors! Smashing combo for me! xoxo






All pictures from collection Chanel ss2018 at Please click on image of your choice for a closer look.



catwalk - ss2018 - monday update

02 October 2017







This is my choice of best looks from the monday catwalks! Love em, faaab! xoxo



John Galliano


Stella McCartney




All pictures from Please click on image of your choice for a closer look.



a paris fashion weekend

01 October 2017








Elie Saab


Paris Fashion Week continues and really makes me looong for next spring/summer with all the wonderful collections. Here I present looks from this weekend of catwalks, looks I really would love to wear myself! xoxo







All pictures from Please click on image of your choice for a closer look.


On the catwalks - ss2018 - update

29 September 2017






Isabel Marant


Dries Van Noten


Here are the looks from the recent catwalkdays that are fashion I want to wear myself up-coming spring/summer! Lovely! xoxo







All pictures from Please click on image of your choice for a closer look.


Paris Fashionweek - Part I

27 September 2017





Saint Laurent


Paris has opened up its fashionweek in a very strong manor! The Saint Laurent collection was out of this world <3 I can not think of one look that I would not die for to get to wear! But on the other hand, a dead body does not make the look great at all I think? :) On this subject I want to turn from the absolutely fab collection by Saint Laurent that was so on fleek and turn to discuss the choice of models. With those ubersexy looks that really puts a womens legs in focus, why choose so many models with horrible legs? There were so many fashionmodels that was too thin and lean with legs that showed off no beauty or sexiness at all, just boney and crooked. As I present some of my fav looks here, I had to exclude some looks from being posted due to legs that damaged the whole visual sensation of the created magical fashion. Maybe there was an actual choice in the presentation to show off ugly legs, to make a story that everybody could wear these looks no matter how the legs look or everyone it beautiful in his/her own way? Well, I do not think so! The world of fashion is still about beauty and that is one of the reason it has such a big place in me! Call my superficial! :) xoxo





Christian Dior


All pictures from Please click on image of your choice for a closer look.



dolce & gabbana - ss2018 - milan

24 September 2017






This is my choice of best looks from the Dolce & Gabbana collection for ss2018. It seems to me as I look back on this site that I always give room for the collections that always seems to get a grip of my fashionheart. Those collections get their very own posts :) Due to lack of time as you already know, I just present the looks for now without a analysis from a fashion science academic perspective. From Milan I have my top fashion houses as GUCCI, Dolce & Gabbana and Etro. From London it always tend to be Alexander Mcqueen, Vivianne Westwood and Mulberry and from Paris: Louis Vuitton, Dior, Chanel and Saint Laurent. Especially in these days as the creative designers of these mentioned fashion houses are such fashion magicians! xoxo





All pictures from Please click on image of your choice for a closer look.



milan - update II - ss2018

23 September 2017










This is my favourite collections so far in this update from Milan. There is something with italian fashion that I probably have got from early childhood. I was bullied all through my childhood. There was always a reason to bully me. I figured out in my teens that the problem was inside the ones who needed to put down others in order to be noticed themselves. When I was a little child I was bullied as I remember with words as: You are fat! or: Alice is wearing soo strange clothes! (I used a lot of Young Versace and Roberto Cavalli etc. age 4-12 with vibrant colors, animalprints or all black and a lot of leather and fake fur). When I turned into my teens the bullying shifted focus. I have always been kind and cute, maybe also the one boys fell for and in the teens the method from the other girls shifted from straight attacs into exclude me in everything. I do think I was the one in everybodys spotlight, althought treated like I was invisible during my early teens. Soo, therefor perhaps I still today choose to have soo many great friends of the opposite sex in all ages :) No drama, no jealousy, kindness and not so much bullshit! Soo, back to fashion now! I do love fashion, I do love to dress for myself and if mainstream and going with the flow is fashion, my personal style will always be out of fashion! xoxo





Bottega Veneta




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friday @ louis vuitton

22 September 2017





Louis Vuitton


Friday I will return to work at Louis Vuitton. Being sick and away from a job for the first time in my life ever feels a bit awkward. Did not know if I should call in everyday (3 days) or if there is any form to sign about being sick as one returns to work? Anyway 3 days with fever and spending all hours in bed has at least got me to find time to update me in the world of fashion! A bit sad I missed out on our "Trunk event" Thursday evening :/ A bit sad that I will not be able to attend the "Volvo event" that Louis Vuitton has been invited to Friday evening :/ The things that have been mostly positive this week is: 1. I finally got my first Swiss passeporte and ID-card in the mail. 2. On Saturday morning it is time for the trip to London with my beloved father 3. I guess there will be some serious shopping in the U.K the upcoming days :) That´s all folks! Have a great weekend! xoxo



All pictures from Please click on image of your choice for a closer look.



italian fashion - update ss2018

22 September 2017










As being home sick I do find some time, when I am not sleeping, to keep myself updated in the world of fashion and Milan is this week the fashion centre of the world. These are so far the best collections from last day. Italy still feels very strong in its idea of modern fashion with a look in the future as well as with a blast from the past or heritage! Love it! xoxo







Max Mara



All pictures from Please click on image of your choice for a closer look.



bravissima: alessandro michele!!!

20 September 2017










Now, as one of the absolute genious creative designer of our time, Alessandro Michele, has shown his collection for GUCCI ss2018 in Milan I reflect upon it here. First and foremost, I am not disappointed at all even though this post is not as me in astonishment as ususal after his presentation of his collections!  I tend to look upon the more subtile fashion as the prime looks of this collection. I did a forecast on this blog a couple of months ago about up-coming global fashion movements and ideas such as: Sleeves with fur (here mink cuffs), waistbags/fanny packs, check patterns, more animalprints and strong vibrant metallic colors. In this collection I prefer these looks above, as the pieces of metallic was a bit too much for me (primarly in cuts). I do love that GUCCI is getting a bit more mature and classic, a fact that I think will go well with the customers of today. I was soo tired of some of the prints and badges all over wonderful garments (although still on fleek on accessoires). I must say, Michele has that magic fingers and mind that in some strange way makes me always feel like he has read my thoughts about modern fashion and beauty and made a collection all for me! Ofc, I know that is not true at all, it is just that he grabs my fashionheart every season in some strange new way! xoxo


All pictures from Please click on image of your choice for a closer look.



bedtime stories

20 September 2017






The story of today is told from the bedside! Current status is staying home sick with fever and a very sour throat :/ I called in sick yesterday and I do think this is the very first time ever in my life that I have missed out on a day at work. Still fever this morning as I woke up, so current position is laying in my bed. I do hope to get well soon and takes all sorts of vitamines and veggies to boost my chance to get back to work asap. Tomorrow we have an event at Louis Vuitton and I really feel that I can not be sick for that too. Fingers crossed I will be back at work tomorrow Thursday and also be well enough to take the flight for London on Saturday morning! Laters xoxo





recently @ catwalks - ss2018

20 September 2017





Julien Macdonald


Emilia Wickstead


Today I went thru all the recent collections ss2018 from the catwalks. These are my choosen collections and the looks from them that I would love to wear myself next spring/summer. There where also collections I felt very fashion forward and lovely but not wearable for myself. I really liked the collections from for example Gareth Pugh and Mary Katrantzou. Although not represented here as I for now just present looks for myself out of personal flavour! xoxo



Amanda Wakeley


Marques' Almeida




All pictures from Please click on image of your choice for a closer look.


nyfw - final update II

16 September 2017






Coach 1941



This is just a little update from NYFW ss2018 :) As usual this is looks I want to wear myself from the best collections out of personal taste! xoxo



Jenny Packham




All pictures from Please click on image of your choice for a closer look.


louis vuitton - thoughts of the day

16 September 2017





Picture from



When you read the largest financial newspaper in Sweden, Dagens Industri (Todays Industry), and find an article about hertitage in fashion in connection to your employer Louis Vuitton a smile tends to appear on your face. I really liked to see that double page article in a swedish financial paper. The article by Di:s Caroline Åkerlund had a title was spot on:"Arvegods" (freely translated into english as: Inherited goods). Åkerlund gets back to basic and the heritage of travelgoods and trunks, as she has based her story upon her interview with Patrick Louis Vuitton. A short article about facts!

Why I liked the article, being in that kind of newspaper, is that its outside the tradional relation between fashion and media. Fashionmedia itself and the difference/gap between editors, journalists and the advertisers influence is a whole other story. Kawamura has his ideas on the subject and I agree. I do think this blurred relation of interests is one of the major reason papers are losing readers, both on-line and on traditional paper. People want storys, people should be considered intelligent readers and as so in want to be able to read well done articles that challenges and provides something new in the debate of today.  I know I do not really have time in my busy schedule for deep analysis. Although, I feel I have to! Especially as I am currently preparing a speech at Louis Vuitton about cross-selling in a couple of weeks.

I once again return to what I have learned at Stockholm University. Not so much to my studies in fashion, rather to my studies in ethnology. Ethnology, for those of you who are not familiar with the word, is the branch of anthropology that compares and analyzes the characteristics of different peoples and the relationship between them. I studied ethnology fulltime for 1,5 years and focused in my studies on the area abot the human creation of appearence, image and identity. (My personal thoughts about this subject is that it really is the basic for work within fashion journalism, PR and Marketing and the courses could, together with more head-on practial courses, change and really improve the Media, PR and Marketing world of business today and in the future).

Now, back to cross selling thoughts of today. As a client advisor I of course have knowledge about the fashion house and its heritage, the creative processes by the creative directors and their teams, the collections, the innovations and the craftmansship. That is the basic knowledge, nothing new in this. Then we come to the meeting with different presumtive customers. Customers come into luxury stores for many different reasons. Someones wanna look around and breath-in the luxury atmosphere, someones has already a fixed product in mind and someones are open for suggestions to improve and express themselves through fashion and seeks advices in that area. Humans has all through history expressed themselves thru fashion. Fashion is the visualization of image, identity, class, gender, nationality etc etc. So, as a client advisor I always strive to do my best as to be attentive, curious, perceptive and creative while putting the customers desires in focus.  Desires as related to the analytical concepts that I mentioned a few above. I ask myself in meetings with customers; What desires can I fulfill for this particular customer? I always try to "blank" myself from first-impression thoughts and try hard to let our interaction rule the sale instead. In the area of luxury goods there is also many thesis throughout history that is adaptable on selling that lingers in the back of my head. As for exampel the immitation theory by George Simmel (b1858). To put it short: If you imagine the world of people as culture social beings in the connextion of fashion, you might visualize it as a ladder. People want to have rolemodels, people want to strive up that ladder. Luxury goods is such an amazingly large area of desire fulfillment. But, where are you on this ladder? Are you trying to follow and get what others already has on your way up, or are you already on the top of the ladder and now trying to differ yourself from the other climbers? As I interact as a client advisor this theory is very useable. I have so many theories in my academic background and they truly help me daily. I want the customers to trust in me to fulfull their luxury desires based upon their innerselves and this I think this is why cross-selling is a thing that I am really good at. 

My most memorable sell is from a previous employment in luxury sales and that sale can serve a purpose as a great example. I had a lovely old lady as a customer who came into that store in search of a leather bag. A classic leatherbag was all she had in mind. As we talked and discussed her passions in life, I found she was soo into English gardens. She loved roses and vibrant colors! After choosing a leatherbag I asked her if she wanted to join me into the other room in the store to show her the new collection from the creative designer? I showed her a beautiful bomberjacket in silk with wonderful roses in lovely colors. A bomberjacket for an old lovely lady! She put the jacket on and smiled. I think I almost did see a tear in her eye as she looked upon herself in the mirror with that jacket on. She felt absolutley beautiful! That was a cross-sale based upon interacting with, and seeing, the customer in my strive to fulfill her desires. Although over a year ago this is a memorable moment for me! <3

That´s all on this subject for now. I still have to figure out how to make my cross-selling speech and message less formal and less academic and easy to understand. Still a couple of weeks left, so much time left to do work on it! xoxo




My pictures of the article mentioned in this post.



nyfw - ss2018 - update I

12 September 2017





Sally Lapointe


Zadig & Voltaire


Not so much revolutionary with this update in terms of NYFW presenting new overwhelming fashion from my point of view. On the other hand I instead choose to show some very wearable and fresh looks from collections selected from my personal taste. Enjoy xoxo



Anna Sui





All pictures from Please click on image of your choice for a closer look.



nyfw - ss18 - best looks

11 September 2017





Tom Ford



Do not get your hopes up, yet! I still have no time for serious fashion blogging with analysis and trend forcasting! As I went thru all the fashionshows from NYFW for spring/summer 2018, I just might as well share my thoughts about those days. These collections was the ones I was most impressed with. (I went through them all, belive me). Not much new is happening at N.Y fashionscene was my immediate feeling. Althought, I must say that Tom Ford made a collection right up my alley, presented in N.Y. it felt like urban city life in London or Paris as well as N.Y. I love the collection, maybe because I am a sucker for Vaccarello and Saint Laurent? Do not get me wrong, this is a modern style although I feel iconic pieces from fashionhistory has been taken in consideration. Beautifully! 

Then I will come to the collection that really was fashion to me, Calvin Klein! Raf Simons is a special genius in the global world of fashion. Lots of fashion feels mainstream in its approach to gender and class, garments cuts and the designers contemporary voice. Not Raf Simons, his collection breathes modernity and is so fab created and also pitch perfect in styling. Urban, young and fresh! But most of all, fashion forward!!! 

That´s all for now folks! Sorry, for not having time for more deep analysis!  I will be back one day with much more blogging on regular basis, but as you know; I WNBRB! xoxo




Calvin Klein 205W39NYC



Cushnie Et Ochs



Victoria Beckham



Diane von Furstenberg



All pictures from Please click on image of your choice for a closer look.



lvmh and kering - love this!

07 September 2017









The global fashionindustry and the leading multicompanys has such a major part of creating the future of fashion in so many areas. One of them is the view on the body that fashion is being attached to. As I remember, it was Joanne Entwistle thought of fashion that a garment is just a garment, until a body get dressed up in a garment and this combined becomes fashion. Garments (or accessoires) needs bodies for the creation of fashion! The fact that LVMH and Kering have drawn up a charter on working relations with fashion models and their well-being are a breakthru and a step in the right direction of more healthy models in the fashionindustry and also a special care for the youngest models. I do love this and I am ofc especially proud to have being employed by LVMH. Read the pressrelease, the charter here! xoxo





travel lifestyle - update

05 September 2017









My last update it about travelling! In the end of september I will travel to London with my father, a regular trip we do together a couple of times every year for some serious shopping and some daddy/daughter alone time. Precious moments <3

You must know by now that I do love to travel and Dubai have a very special place in my heart. So, for the third time this year I just booked a week in the end of november, wiie! Not so many tickets left when I booked my flights yesterday. as I always travel there with my favourite airline company, Emirates. Nothing beats Emirates when flying: Suberb food, excellent staff and such professionalism with everything! Love em :) Dubai has so much to offer, first of all ofc that my bestie Angelica lives there <3 But there is such more in Dubai as the beautiful beaches, amazing adventures, shopping, food, climate and all the friendly people living in Dubai. This time I do think we will rent a car and drive to Abu Dhabi as I got an invitation to Formula 1. Maybe we will book some hotel in Abu Dhabi or live on a friends boat? Angelica has her apartment in Dubai, but I am sure we want to stay in Abu Dhabi and not travel back and forth the entire week.  Soo Dubai, soon we meet again! <3








a royal fashion icon - crown princess victoria

05 September 2017









I am soo truly impressed with Crown Princess Victorias very own amazing style :) I am also sooo very proud if I took a small part in the development of her royal style that now renders headlines in so many different foreign and domestic media as for example: Crown Princess Victoria is a Royal fashion icon, Crown Princess Victorias dress explains exactly why she´s the ultimate Royal Style Icon and Crown Princess Victoria Borrowed Queen Silvia's Dress From the '70s, and It's Damn Stylish. (This is just a small selection of recent headlines this month)

As I started writing on my essay during fall 2016 it was exactly this I dreamed of to accomplish and be a small part of. I was in a mission with a thought that an academic research of the Crown Princess way of dressing would improve it and put the Crown Princess in the spotlight as a royal fashion icon. I know for a fact that the Crown Princess herself would read my research and essay in full. My hidden agenda was for the Crown Princess to develop her very own style in order to look her absolutely most wonderful, but also in order that she thru her fashion choices would be able to get more media and public attention to her Royal duties and Sweden, but also in order to be that Royal front figure for the enviromental issues so very close to her heart and of admost importance for our planet and its future. It is amazing how much fashion science as a subject actually is about PR, Marketing and Branding in many if its courses, even though it is not labeled that way and therefor quite unknown for people outside the academic circles.

You can find the essay here! The final version of the essay has been cut down for many different reasons. For example the drafts contained writings about my suggestions to that the Crown Princess should start wearing vintage that was discussed during my interviews at the Royal Castle. The reason for this cut down was that vintage was not in the interest of her stylist, who actually questioned my suggestion that a Crown Princess should wear clothes that others has used before! Now, I am absolutely thrilled as our Crown Princess show a great sense of her very own style! The change is enormous this during this last year, and that is the true reason she is becoming a style icon now. As I suggested in my essay: She is using more patterns and colors. Her style also consist of more sustainable clothes then ever and she has been starting to use vintage on a regular basis. Mostly I am proud that she dared to do this bold fashion choices that makes her stand out, which I know for certain was not a strategy as I started working on the essay. As always it seems that when our Crown Princess puts her heart into something, she is brilliant! Crown Princess Victoria is on not just our Royal fashion icon, she is also a great rolemodel! So very proud of her, and myself maybe too a little bit for my contribution in the dark. xoxo







Pictures from




alice in wonderland - wbrb

02 August 2017










Do belive me when I say I do not want you all to miss me! I have during these last three years felt blessed that all you folks, all over the world from China to Brasil, have been loyal in following my life. It has baffled me that I have had so many thousands of readers every week. This has been my true diary, where I have tried my admost to keep you updated in my life, the world of fashion and the pure grinding that comes along with combining advanced studies with work and leisure.  I have kept this diary free from advertises to keep it as my very own diary straight from my own heart! One of my main goal with this diary has been to be truthful. Truthful in everything as for example there is not one lie or exaggeration in this diary. Truthful that there is not one picture altered with or changed in anyway, except for some funny snapchat filters that is :). I have had the ambition to use an academic approach to fashion and I do not want to let you down by not putting in enough time to make that continue at the same level.

You might think that I have not written about the most private, with this I mean "matters of the heart"? That is mainly because I am actually a very private person with great respect for my heart and others. For now I have much too much going on in my life that takes focus from this diary! My life is truly like this little Alice lives in Wonderland and I feel utterly blessed. Therefor I say bye-bye for now! I hope I will be back very soon, but I "WillNotBeRightBack"! Love you all! Remember to be true to yourself and be kind, always! xoxo







country girl - last weekend

01 August 2017








Tuesday, soon off to Louis Vuitton and work :) I had worked a Saturday extra last month and therefore I got a extended weekend with saturday-monday off! Of course, I chose to go to the countryside and get that extra energy that only truly calm life can provide. As dad would come home from Switzerland on saturday night, we took the early morning boat on sunday! When I was little I thought it was sooo hard and boring to live on such a big farm, without neighbors with kids to play with and just cold water. Now I love the contrast from urban city life! <3

In the picture you see me in the public shore in Bamböle, which is our neighboring village! To sit on the sunwarm rocks when the sun begins to set, what can be more magical? Our farm, although the habit itself has a long water line, has no sandbeach just a dock and rocks, so it was in Bamböle I learned to swim as a child :) As I understand, due to Åland being situated is in the middle of the Baltic Sea,  it is quite windy and that´s the reason why our family thru history has kept the trees between ocean and houses. It was more important with houses situated in shelter, than with oceanview. It was also more practical for the animals, I presume? Still there is a barn with both a part for all the cows and a stable for a couple of horses, maybe it also the trees were kept to make sure the animals would not tremble downhill into the water? :)

Now time for fashion, urbanlife and a hectic lifestyle! Love the contrasts! xoxo



Tisdag, snart dags för Louis Vuitton och kliva på jobbet :) Jag hade ju jobbat en lördag extra den förra månaden och därför blev det ledigt lördag-måndag! Självklart valde jag att åka till landet och få den där extra energin som bara lugnet egentligen kan ge. Eftersom pappa kom hem från Schweiz först på lördagskvällen, så tog vi morgonbåten på söndagen! När jag var liten tyckte jag det var sååå himla jobbigt att bo på en sådan stor gård, utan grannbarn att leka med och med bara kallvatten. Nu älskar jag kontrasten mot storstadslivet! <3

På bilden ser ni mig på badet i Bamböle, som är vår grannby! Att sitta på varma klippor när solen börjar gå ner, vad kan bli mer magiskt? Vår mark, även om själva hustomten har lång vattenlinje, har ingen riktigt sandstrand utan bara en brygga och klippor, så det var i Bamböle jag lärde mig simma som barn :) Som jag förstår så är det för att Åland ligger mitt ute i Östersjön, vilket gör att det blåser himla mycket och kallt, så därför behåller familjen träden mellan vatten och husen. Det är liksom viktigare med hus i lä, än med sjöutsikt. Sedan var det mer praktiskt för djuren också förr. Vi har ju bl.a. en ladugård med både stor kobåsdel och ett stall för några hästar, kanske ville man inte att djuren skulle trilla i spat? :)

Nu dags för mode, storstadsliv och en snabbare livsstil! Älskar kontrasterna! Pussen




gucci fall 2017 campaign - out of this world

31 July 2017








Omg, this campaign is literary out of this world! I absolutely adore this campaign and the pictures by master Glen Luchford. Although I always try to hold my expectations down a bit about how genious Alessandro Michele can top what he has done previous season for GUCCI, there is no use as that man baffles me again and again and again!!! This is fresh, this is modern and this is unique! This campaign and its visualisation of fashion is adorable! Freakin awesome! xoxo





Herregud, den här kampanjen är bokstavligt utomjordlig! Jag fullkomligen älskar den här kampanjen och bilderna av mästaren Glen Luchford. Även om jag alltid försöker hålla ner mina förväntningar när det gäller hur geniet Alessandro Michele kan toppa vad han gjort de tidigare säsongerna för GUCCI, så är det ingen idé eftersom han överraskar mig om och om och om igen!!! Det här är fräscht, det är modernt och det är unikt! Kampanjen och dennes presentation visuellt av modet är underbar! Helt galet bra! Pussen






All pictures from Please click on image of your choice for a closer look.








girl with balloon - banksy

30 July 2017





I do think this article in British Vogue says it all! Banksy and his "Girl with Balloon" is voted by the public in Britain as the nations favourite art work :) Of course, this is a bit messy for conservativs! But I do love it! I adore Banksy art and many times I have acutally even thought about staying at his hotel in Israel to just take in the athmosphere of that place. "Girl with Balloon" is for me so much hope and so much promise of letting your heart go and hope that is will be caught by Mr Right :) On the other hand I myself might have used to be more the type of girl in Banksys piece "Boy meet Girl"? Not anymore though!!! I will trust the sincerity in love when my love stands in front of me! Fearlessly! xoxo




Jag anser att den här artikeln i Brittiska Vogue säger en hel del! Banksy och hans verk "Girl with Balloon" har blivit framröstad av folket i StorBrittanien till folkets favorit av alla konstverk :) Självklart får detta vissa konservativa att känna avog! Men, jag älskar det! Jag har länge beundrar Banksys konst och så till den grad att jag flera gånger funderat att bo på hans hotel i Israel bara för att insupa atmosfären där. "Girl with Balloon" tolkar jag till ett verk som ger så mycket hopp och förtröstan till att om man vågar öppna och släppa iväg sitt hjärta, så kommer det förvaltas på rätt sätt av Den Rätte :) Å andra sidan har jag kankse förr varit mer av den typen av flicka som finns i Banksys verk "Boy meet Girl"? Inte längre dock!!! Jag kommer att lite på ärligheten i kärleken när min kärlek står framför mig! Totalt orädd! Pussen



the love for cars

30 July 2017









As daddy picked me up early this morning to catch the morning boat to the archipelago, I thought about the fact that I have never written about my love for cars :) That love began very early as I started to drive by myself at the countryside with I was about 6 years old. My father has always worked with cars and loved all sorts of them, but mostly muscle cars, or as he call them "beautiful cars". I learned how to drive in a Dodge Charger R/T 426 Hemi, see below!. Omg, what sound that car makes :) After that I drove a lot of cars as for instance our Plymouth RoadRunner 550 Magnum. The last purchase is this one, a wonderful Chevrolet Impala, as always everything original. These cars are only driven during summers and we used to visit the seasonal carshows as for example Power Meet :) My friends do get astonished when I see a car drive by and instantly know the brand and year, but you know what they say about training early on as a child. At our country house I can easy drive these cars as we own oh so many acres and our own private roads, so there is never a chance for an accident, win-win. During the winters in town we had common cars, the one we owned the longest was a lightpurple Mercedes AMG Coupé that often got trashed parked in the street. So, now you know why I love cars and speed, most of all "musclecars" and a fast ride! I got if from birth!  xoxo










När pappa hämtade mig tidigt i morse inför landet tänkte jag på att jag aldrig skrivit om min kärlek till bilar :) Kärleken startade väldigt tidigt med att jag började köra själv på landet när jag var runt 6 år. Min far har alltid arbetat med bilar och älskat alla sorters bilar, men allra mest muskelbilar eller som han kallar dom, "finbilar".  Jag började lära mig att köra i en Dodge Charger R/T 426 Hemi, se sådan nedan! Himlar vad den bilen låter :) Sedan gick jag över till att köra andra bilar som vår Plymouth RoadRunner 550 Magnum mfl. Den senaste pappa har köpt är den här, en såå vacker Chevrolet Impala, allt i orginal såklart. Dessa bilar kördes bara på somrarna och vi brukade åka till olika bilutställningar som t.ex Power Meet :) Mina vänner blir ofta chockade att jag kan direkt se vad en bil av för märke och årsmodell, men ni vet ju vad man säger om tidig träning som barn! På landet körde jag dessa bilar eftersom familjen äger så himla många hektar land och egna vägar, så det finns liksom aldrig några att krocka med, win-win. Vintrarna i stan hade pappa vanliga bilar, den vi hade längst var en ljuslila Mercedes AMG Coupé som alltid blev förstörd parkerad på Östermalms gator.  Så nu vet ni varför jag gillar att åka bil, helst "finbil" och självklart väldans snabbt! Jag fick kärleken med födseln. Pussen








dilara findikoglu @ leo dicaprio annual gala

28 July 2017





Madonna dressed up in Dilara Findikoglu designs at the Leonardo DiCaprio Foundation annual gala



Leonardo DiCaprio Foundation hosted his foundation’s fourth annual gala at the Domaine Bertaud Belieu. The evening result: $30 million raised :) DiCaprio’s fight for environmentally conscious programming and initiatives continues and it is people like him that for me are some of the heros of of today and for a future. Without earth will there be life? The online auction with bidding starts on August 10 and ends on the 23rd.

What has this to do with fashion you might add? Well, for me fashion is the expression of humans! All of us are cultural beings, that´s a fact. Fashion is also art, or maybe, art is also fashion? Can´t still figure out what should come first of those expressions? I was thrilled by the fashion Madonna was wearing at the gala and had to check the female designer up. 

According to her website I learn about the designer as for example that: Dilara Findikoglu, is a London based designer of Turkish origin. The Central St Martins graduate's rebellious nature first came to light when in lieu of the press show, she held her own guerilla catwalk to much admiration from the International fashion press. Since then her name has quickly become synonymous with empowered tailoring fused with historical references and social commentary-Dilara plays with the roles and perceptions of the norm and distorts and twists them for our pleasure. Stocked worldwide in the finest boutiques and concept stores, her rise has been nothing short of meteoric.

Here I present some outfits from her latest collections that agree so much with from my personal flavour in this area, as for art/fashion and the social commentary with historiacal references. Enjoy! xoxo 






Leonardo DiCaprio Foundation höll sin fjärde årliga gala på Damaine Bertaud Beliue. Galakvällens resultat:  $30 miljoner dollar i insamlingen :) DiCaprio´s fajt för att sätta miljöfrågor på kartan och nya initiativ för en hållbar miljöutveckling, tillsammans med andra eldsjälar, gör att jag ser dessa personer som några av dagens hjältar för framtiden. Utan jorden vad är livet värt? On-line auktionen startar med budgivning de 10:onde Augusti och avslutas den 23:e.

Vad har detta att göra med mode, kanske du frågar dig? Alltså för mig, mode är ett uttryck för mänskligheten! Alla är vi kulturella varelser, det är ett faktum. Mode är också konst, eller kanske, konst är också mode? Jag kan fortfarande inte klura ut vilket som kommer först av uttrycken? Jag blev exalterad av modet som Madonna bar på galan och kände direkt att den där kvinnliga designern måste jag titta närmare på.

På designerns hemsida fick jag information om henne som att: Dilara Findikoglu, är en London baserad designer med ursprung från Turkiet. Hon är en Centrat St Martin utexaminerad rebell som först ställdes i strålkastarljuset under en pressshow där hon gjorde en egen guerilla catwalk som verkligen imponerade på den internationella modepressen. Ända sedan dess har hennes namn blivit synonymt med stark skräddarkonst med historiska referenser i en social kontext. Dilara leker med roller och normer, förändrar och utmanar dom till vår glädje. Hennes design finns tillgänglig i de finaste butikerna och modeaffärerna, hon är en lysande stjärna på modehimlen.

Här presenterar jag några looker från hennes senaste kollektioner som jag finner extra fina utefter min egna personliga smak i detta modeområde, som jag kan kalla mode/konst med historiska referenser i en samtida tolkning. Pussen






Picture of Madonna, from Fashion pictures from Please click on image of your choice for a closer look.


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